Careers with Century 21

Why the CENTURY 21® System ?
Century 21 Four Seasons Select Properties

Why the CENTURY 21® System?

Through the CENTURY 21 System, you have the opportunity
and increased resources to leverage our brand name and
industry leading programs to help you achieve maximum
results and unlimited growth to your business.

There is a reason why we are the biggest real estate
company in the world. Its professionals such as yourself that
see the power of the CENTURY 21 System and utilize it to its
fullest potential.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved. 2

Our Brand Value Proposition

We are a strong, vibrant and global real estate family.

We strive every day to deliver unsurpassed market
intelligence and insights, and use our strengths to help you
successfully buy and sell real estate.

We embrace your goals and are committed to achieving
them.

Our network is your edge:
72 countries, 7,700 offices and over 120,000 agents strong.

CENTURY 21: The Gold Standard.


Our History
2010
7,700 Offices Worldwide
CENTURY 21
120,000 Sales Associates Expands to Russia 2006
72 Countries &Territories

40 Countries CENTURY 21
2002 Expands to Asia Pacific
20 Countries
CENTURY 21
1998
10 Countries Expands to China

CENTURY 21
1989 Expands to Mexico
5 Countries
CENTURY 21
2 Countries 1983 Expands to Japan

First CENTURY 21 International
1974
Office Opens in Canada

First CENTURY 21 Office
1971 Opens in California


®
The CENTURY 21 System

SALES
ASSOCIATES

Customers
&
Clients

Brokers/Owners CENTURY 21
System


How the CENTURY 21® System helps you achieve your goals

Brand
Awareness

Awards and
Business Recognition
Benefits Programs
Market
Share
Industry
Technology Leading
Award Marketing
Winning
Training


We Are A Global Brand


CENTURY 21® Brand – Recognition, Awareness, Preference!

Since 1999, the CENTURY 21 System has continued its reign as
the nation’s most recognized brand in real estate!

– According to a study conducted by Millward Brown, a
global market research organization, consumers were
not only universally more aware of the CENTURY 21
Brand, we were also considered to be the most-
recognized name in the business, among consumers
who plan to purchase or sell a house in the next two
years. In addition, CENTURY 21 Agents are considered
knowledgeable and easy to work with by real estate
customers.

Now, that’s branding!

In 2009, CENTURY 21 Has Almost Universal Brand Awareness

Leader in Brand Awareness: CENTURY 21: 97%

RE/MAX: 92%
In 2009, the CENTURY 21 System ®
Coldwell Banker: 88%
attained the highest brand awareness Prudential: 69%
level when compared to any other real ERA: 45%
estate organization surveyed, a trend GMAC: 35%
we have maintained since 1999. Keller Williams: 33%
Weichert : 17%
Realty Executives:15%

Q “Please tell me which of these real estate agencies you have ever seen or heard of?” (?” (Base: 903 respondents: Sold
or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years)

*Source: 2009 Ad Tracking Study, Millward Brown.

CENTURY 21 Is The Most Recognized Name In Real Estate

Most Recognized Name In Real Estate:
CENTURY 21: 43%
As in previous years, in 2009, consumers
RE/MAX: 33%
continue to identify the CENTURY 21® Brand
as “the most recognized name in real Coldwell Banker: 20%

estate.”

Forty-three percent of adults surveyed singled
out Century 21 Real Estate LLC as the most
well-known brand, with the nearest competitor
(RE/MAX) trailing by a substantial 10
percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?” multiple choice question); Base (Aware
of Brand)



CENTURY 21 Is An Industry Leader For “Future Consideration “
Preference Among Active Real Estate Consumers

Future Consideration:
CENTURY 21
Greater than 50%
The CENTURY 21® Brand and RE/MAX
RE/MAX lead the industry on Future
Consideration, and are rated Coldwell Banker
significantly higher than all other real Prudential
estate brands mentioned in 2009*. Keller Williams Less than 50%
ERA

GMAC

Weichert
Realty Executives

Q “How likely are you to consider choosing each of these brands the next time you buy or sell a home?” (Base: 903
respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years)

*The difference between the top 2 agencies is statistically insignificant at a 95% Confidence Level.

CENTURY21 Is An Industry Leader For “Likelihood to Recommend”
Preference Among Active Real Estate Consumers Aware of Brand

Likelihood to Recommend:
CENTURY 21
Century 21 Real Estate LLC
RE/MAX
remains one of the top Industry Leaders
Realty Executives
recommended agencies of
Keller Williams
“Likelihood to Recommend”* in
2009. Coldwell Banker

Prudential Others
GMAC

ERA

Q “How likely are you to recommend (brand) to someone else?” (Base: Variable, Those Aware of Brand)

*The differences among the top 4 agencies is statistically insignificant at a 95% Confidence Level.


CENTURY 21® Marketing Programs

Our programs maximize your chances of success by…

– Generating leads

– Creating Preference for the CENTURY 21 Brand

– Increasing consumer interest and satisfaction

– Enhancing customer retention

– Helping you differentiate from your competition

– Increasing listings and sales


Online Advertising – Generating leads for you!

CENTURY 21® online marketing programs are designed to
capture more qualified consumer leads to help close more
sides of business, earn more revenue and increase market
share

Online efforts include:
• Best-in-breed, branded national website
• Search Engine Marketing
• Online display advertising
• Search engine optimization
• Social media
• Distributing all property listings to national website
partners for maximum visibility

Online Lead Generation Media
• Program Description
– The CENTURY 21® Advertises Online using the following tactics:
• Search Engine Marketing

• Display Advertising

Ad Networks

• Featured Listings on real estate websites

• Program Goals & Objectives
– Drive thousands of Leads in 2009 (Definition of a lead is a filled out contact form for a listing
on century21.com)
– Maximize cost per lead
• Leads and/or Benefits Expected
– More leads to System members
• Target consumers with relevant messaging
• Drive visits to century21.com


National Listing Distribution Partners


Search Engine Marketing

What does Search Engine Marketing (SEM) do?
– Drives more traffic to your web site by paying for
targeted keyword search results with search engines.

• Brand, Generic, and Regional terms)
• The CENTURY 21 National Marketing team currently bidding
on over 175,000 keywords
• Trademarked with Google for the term “CENTURY 21”


Preferred Client Club
Welcome Card
Personalized Spring and Fall Postcards

Personalized Bi-monthly Magazine

All This For Just About $8 Per Year


FREE -Drip emails, e-Greetings, e-Newsletters


Property Marketing Solutions


century21.com


21Online.com


Property Slideshow


FREE Personalized Website (My C21)

• A program that creates high quality websites:
– Created and Hosted at no-cost to system members
– Professionally designed templates to choose from
• Available to Sales Associates, Teams, and Offices


CENTURY 21 Global Referral NetworkSM (CGRN®)

• Web-based referral management tool that connects
over 8,000 activated offices
• $250 Annual fee, No longer need to pay a referral fee
per transaction to the referral network
• Tracking and reporting system for referral business
• Ability to choose fee on outbound referrals
• Guaranteed referral fees
• Increased revenue potential through affinity partner
referrals such as Upromise (see next slide)
• Access 24/7

The CENTURY 21 Global Referral Network allows you to
access over 100,000 CENTURY 21 professionals
worldwide!


UPROMISE
• Affinity partner since 2001
• 10 million members
– The single largest contribution available to these
members comes from a real estate transaction
• Buyers and sellers can earn up to $3,000 on their transaction
– Under a straight 3% commission, the Realogy customer will
receive 1/3% of the home sale price into their Upromise
account
• Brokers must be active in CGRN in order to participate in
Upromise
– Brokers pay 20% referral fee on all Upromise leads
• Market Upromise logo in print ads and on web sites, differentiate
yourself from Prudential, Keller Williams and RE/MAX as they
cannot offer this program to consumers

Not available in: AK, AL, IA, KS, LA, MS, MO, MT, ND, NJ, OK, OR, and TN

Award Winning Training


FREE Training For Sales Associates

• Attitude: Persevere and • Going Green – Becoming
Stay on Track an Eco Agent
• Contact Management • Staying In Touch With Clients
Made Easy!
• REO and Short Sales
• Social Networking and Overview
Developing an Online
Business Plan • Selling in a Do Not Call
World
• Blogging for Online Visibility
• Marketing Yourself as a Real
• How to Have an Open Estate Expert
House by Design
• And MORE!
• Anatomy of a House


Online Resource Library


Training for Associates at All Levels
• Sales Skills
– CREATE 21®
– Advanced Real Estate Skills
– Success Series
• Coaching and Accountability
– Productivity Enhancement Program (PEP)
– M.A.P. to Mastery
• Niche Markets & Specializations
– Fine Homes & Estates
– New Home Sales PEP
Performance Enhancement Program
– Mature Moves
– Commercial Brokerage
• Designations
– CGRN ® Sales Associate
– Accredited Buyer’s Representative


Additional Training Opportunities

• Live, online instructor-led training accessed via the web

• Vast selection of self-study modules

• National Events

• Regional Events

• Awards Events

Learning System

Where Learning Means Business!


National Discounts


Wireless Providers

• 10% discount on monthly rate plans
• 20% discount on new or existing • G1 Google Phone - $139.99 (MSRP $399.99)
• Sprint rate plans and 15% discount on • BlackBerry Flip Phone (Exclusive to T-Mobile)
Nextel plans $49.99 (MSRP $349.99)
• Corporate flat rate pricing • BlackBerry Curve - FREE (MSRP $449.99)
• Discount on devices • Various Phones - FREE w/free Bluetooth
• FREE* accessories Accessory
*Not valid on PDAs • WAIVED activation fee

• 17% discount on rate plans • 17% discount on voice and data plans
– Can be applied to the iPhone • Up to 25% off of phones and
• Up to 45% discount on devices accessories


Rich Media


Healthcare and Wellness

• Key benefits
– Limited medical plan
– 401K / profit sharing
– Prescription drug coverage
• Limited medical plans
– No minimum participation requirement
– Available to sales associates and employees
– Available in all 50 states
– Enrollment available via phone and online
– Open enrollment available year-round to all agents
and W2s


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