The document discusses social retailing strategies and tactics for retailers. It provides a blueprint for social media goals of enforcing brand image, attracting more customers, and increasing loyalty. The blueprint lists strategies like listening, understanding, attracting, and engaging customers. Specific tactics include sentiment analysis, targeted advertising, user generated content, check-ins, and gamification. The document also outlines five dos and don'ts for social retailing, such as establishing a social media presence, rewarding top fans, making shopping social, and mining customer data while respecting privacy.

1. Social Retailing Do’s & Don’ts
David Dorf
Sr. Director, Technology Strategy
1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.

2. Are Consumers
Following Retailers
on Social Media?
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3. Reasons for
Following Retailers
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4. How are they
Interacting with
Retailers?
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5. Social Retailing Blueprint
Goals Strategies Tactics
Enforce Brand Image Listen, 1. Sentiment / Chatter Analysis
More Customers Understand & Act 2. Targeted Advertising
Increase Loyalty Attract & Influence 3. User Generated Content
Engage & Involve 4. Check-ins
5. Social Graph Analytics
6. Crowdsourcing / Co-Creation
7. Gamification
8. F-Commerce
9. Social Shopping
10. Group Buying
www.nrf.com/socialblueprint
.
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6. Five Do’s and Don’ts for Social Retailing
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7. Establish Beachheads, now!
1
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8. Don’t Use Interns
1
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9. Acquire Fans & Followers
2
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10. Don’t Use Those Counts as Metrics
2
19,286 27,824,199
subscribers video views
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11. Reward Your Best Fans & Followers
3
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12. Don’t Treat All Customers Equally
3
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13. Make Shopping Social
4
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14. Don’t Recreate Your Web Store
4
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15. Mine Psychographic Data
5
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16. Don’t Be Creepy
5
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17. 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Proprietary and Confidential.