2. 1.What companies were involved? What is the
ownership information for the companies involved
The two companies involved in this procedure
are Marvel entertainment and Walt Disney, as
Disney is a parent company it is in the position
of owning many small Disney like Disney Pixar,
Disneynature and so on as well as making
producing material form these companies it
also helps bring other companies together to
produce a successful company and build an
audience. Marvel before being brought by
Disney had one parent company which was
Marvel entertainment and now that they have
been brought for $4bn (£2.5bn) also have
Walt Disney as a parent company. Marvel is a
subsidiary company as they have less power
than the main company similar to the other
companies which are run by Disney like Disney
Pixar and the Muppets.
2.What are the companies involved famous for? i.e
what are their biggest grossing films or why would
people know who they are?
Both companies are very famous and well
known for what they produce. For example
Marvel is famous for its super hero characters
and comics for example Captain America, SpiderMan, X men and many more the characters have
become very successful and been made into
feature films with A-list stars for example The
Amazing Spider-Man staring and Andrew
Garfield. With most of their audience being
teenage boys and young men on the other hand
Walt Disney is know for its family friendly
creations with characters ranging from Little
Mermaid to Lion King and Hannah Montana etc.
with their product appealing to a female
audience

3. 3.Why did the deal take place?
Marvel which is known worldwide for its comic books and range of superhero characters in 1996
Marvel came close to bankruptcy and as a result suffered from a downfall of sales in 1998 this
lead to trouble in the company and as a result which then lead to the selling if Marvel the buyout
was completed in 2009
4.How has the deal increased the power or influence of the company within the film industry –
is there any evidence of a monopoly or oligopoly – if so please explain?
Before Disney buying Marvel they’re target audience was mostly young females because of their
well-known characters for example the Disney princesses and shows like Hannah Montana when
combining Disney and marvel they were able to form a production that would be suited for both
sexes and a wider audience breaking the barrier of the type of viewers which then resulted to a
larger income and profit for the company in all sections of business including merchandise and
theme parks as their audience has now grown in size. Disney is a Monopoly company as they are a
parent company which then helps run and has ownership of several others companies’ one
example of this is marvel

4. 5.What do you think the impact will be on the other major film companies?
As a result of two mainstream and very popular companies merging together there would be a
great impact on other major film companies as Disney will now be able to create something that
can appeal do a range of different age groups as well as be attractive for both genders as a result
of this there will be a higher income and profit for Disney and this can be very negative for other
companies as they could then lose interest
6.What are the key issues with this ownership deal find at least 3 issues- this will require you to
research.
Some of the key issues that still need to be resolved with Disney having ownership of Marvel are
firstly any production that had begun to be produced for example sequels and films for awaiting
marvel superhero fans may be slowed down or put to a stop all together which could be very
disappointing for fans and could result to a loss in viewers. As well as this an obvious change could
occur is scripts and comics can result to not being the same standard as the original marvel
products this would be because of new writers being hired by Disney that may not be as used to
writing in the style of marvel and lastly although Disney has ownership of iron man they do not
own many huge characters from the Marvel company for example fantastic 4, spider man, x men
and several more.

5. 7.Summarise what you have learnt about how ownership practices
work within the film industry.
I have learnt that the more ownership a company has of other
companies the more popularity they gain as well as the more income
the industry gains because of attention and interest from the public as
well as to companies merging resulting to building a company that is
even greater and can produce products for an even greater range of
viewers that would not be possible with just the one company as they
are able to put together their different characters and types of
production. This means a company growing in all areas not just film
but also theme parks and merchandise.

6. 8.What are the different ways in which the FILM industry makes money from audiences –
create a mind map – include the words below – for a distinction try to find some of your own.
Private investment: this is when a company
gives funding for a production of a film not for
the benefit of the sales of their product or for
the publics amusement but to get a message
across and educate viewers by sharing their
message and beliefs which will be presented in
the film that they are helping to produce.
Development funds: this funding means
hands on help from the fellow company
which is funding giving writers, directors
and producers who are yet to make their
first feature film with potential a chance
to develop their skills with hands on help
from experienced people in the business.
The BFI does this for both film makers
with and without a precious feature film
depending on their position
•product placement
•Sponsorship
•private investment
•development funds
•corporate investment
Corporate investment: this is when a
company or Organization invest in the
company to help with production of the
film, they may be involved with
partnership of the film and are also
involved in the making of merchandise
to make money after the film is
produced
How do films
make
money?
http://www.bfi.org.uk/film-industry/lottery-funding-development-production
http://www.channel4sales.com/advertising/sponsorship/current_sponsors
http://en.wikipedia.org/wiki/Sponsor_(commercial)
http://consumers.ofcom.org.uk/2011/02/product-placement-ontv/http://www.rollingstone.com/movies/pictures/the-most-egregious-productplacements-in-movie-tv-history-20130604
Product placement: this is when a company pays a
feature film money to advertise their product in
their film. They chose the film which they know will
be viewed by a large range of people and have
popular A-list celebrities. One of the biggest
examples of product placement would be in
transformers where a company called GM donated
$1m worth of vehicles to the production of the film
this then benefits both the car company as they get
recognition from the public and also the film
company as they do not need to spend the film
funds on props
Sponsorship: to sponsor is to support an
organization, event or person financially or
through products and services. on
television before a show starts there is
often an advert that appears before and
after each break and this is as a result of
sponsoring, the company that is
sponsoring the show gives funding to help
in production and return they are able to
advertise their product for example TV
show made in Chelsea is sponsored by
Rimmel London which is a make up brand
aimed at young females in their teens and
older the target audience for this program
is also aimed at a similar audience of
young females and so the audience is
being shown the different Rimmel
products in the hopes that it will inspire
people to go and buy them

7. 8) What is meant by product placement – what famous
examples are there of films that have used product
placement.
Product placement is when a company pays a film to
feature there product in their film for advertisement this
usually occurs with films which are expected to be
viewed by a wide range of people. another aspect that is
looked at is if the companies target audience for that
product is fitting to the audience of the film. Converse
had an appearance in the film I, robot in 2004 they had
the film makers put in a scene where the star Will smith
put their classic trainer on, another good example of this
form of advertisement being used in film is in Happy
Gilmore where the star takes part in staring in an advert
for subway this is not a very conventional way of
product placement but also very cleaver as it makes it
fitting with the story.
9) How does product placement help films to
make money (explore a big blockbuster film)?
Ray- ban were able to get a-list actor Tom Cruise to
wear their famours Wayfarers sunglasses in Top gun
after this they wereable to report a 40% increase in
sales this shows just how much this type of
advertisement can be beneficial for companies as
this product then became a trend and this would
not have been possible without having someone
that people look up to and take inspiration from.
This helps films make money as they are able to
make a large amount of money from the company
that wants to be featured in scene depending on
the amount of people that will be viewing their
film.

8. 10) Where do Independent film companies get their funding – explore development funds, film funding
schemes etc. Explain how development funds and film funding schemes work. (Look at examples like Film
four, BBC films, Revolver)
Being an Independent film company means that you must find a way of funding from a company,
organization or group of people which are willing to help one way in which many film makers with and
without previous films are able to get funding is from ‘kickstarter’ this is an online website which allows
filmmakers to build an audience as well as get the funding they need to make a film all in one platform.
‘London microwave’ funding which is in partnership with the BBC allows film makers to improve on skills as
they are given training and mentoring and Professional development as well as funding rot their film this
is a great chance to build up on upcoming talent and is a huge deal for an independent film maker,
thirdly the BFI also has many chances for upcoming film makers and independent film makers with
experience they have a range of different funding programs form Documentary production funding to
First feature production funding making it possible for anyone with great potential to make a film