If you are a mobile operator, a content provider or a media owner - and are looking to set up a new mobile portal or to develop your mobile application then you’ve come to the right place. Volas Entertainment specializes in providing all the technological solutions and all the rich mobile content that you’ll ever need to unleash the full commercial potential of your mobile platform.

1. VAMP™ Solution Overview
May 2010

2. unleash your content
If you are a mobile operator, a content provider or a media
owner - and are looking to set up a new mobile portal or to
enhance your existing one then you’ve come to the right
place. Volas Entertainment specializes in providing all the
technological solutions and all the rich mobile content that
you’ll ever need to unleash the full commercial potential of
your mobile platform.

3. Know us better
 Volas Entertainment is a leading mobile content service
provider
 Providing full turnkey hosted managed content solutions
 Specializing in mobile & web content solutions and portal
development
 Catering to more than 20 leading operators in 12
countries around the world and collaborating with more
than 85 content & application providers
 A privately held company founded in 2004, HQ in Israel
and part of the Logia Group with over 130 employees

4. Our experience
Volas Entertainment develops and manages content
portals for leading mobile carriers and service providers
worldwide, reaching over 700M mobile users
Our Selected Customers

5. Operator challenges
 Stand out and create key differentiation factor and high
public visibility to stay above the noise in the market
 Innovate to constantly come up with something new that
has never been tried before
 Predict market trends, follow the many market events
and act on those that might be the next "killer service"
 Generate profit by creating new pricing models, new
services and new content packages to increase usage and
revenues
 Focus on core business while finding the right partner to
deal and manage with non-core activities

6. Our offering
 Fully hosted managed service using our complete VAMP™ solution
 Mobile portal development according to the desired UI groups
 Integration services:
 SMSCs, MMSCs, WAP billing & content CMS
 Website API/database
 External 3rd party VAS services:
○ Personalization & recommendation engines
○ Location services
○ Social capabilities
 Device management & optimization systems for enhanced user
experience and maximum device reach
 On going support and maintenance

7. Our technology

8. VAMP™
 The Volas Asset Management Platform (VAMP™)
is a complex set of tools and technologies that
offers a complete and rich environment for
mobile content portals with dual web and mobile
interfaces

9. VAMP™
 VAMP™ was built to offer a simple, powerful and
content-centric management console that enables a
portal to be updated with simple functionality
 The user interface for the content editors is easy and
intuitive, enabling them to work directly on the system
without the need for any technical support
 From our experience even an untrained person can
manage a portal with rich, dynamic and attractive
content that will broaden the user base and ensure high
usage

10. VAMP™ - Components
VAMP™ v2.0
VAMP™ – Volas Asset Management Platform
PM
CMS Portal
Portal
Management Content Management White-labeled & multilingual
Affiliate & Campaign Management
System wap/web portal
Reporting & Analytics
Application Server
Device and Content Adaptation, Business Logic, Repository
AAA
Content Authentication, SMS Campaign
Billing
Delivery Authorization & Management
Accounting
Integration layer

11. Benefits of VAMP platform
 Over 10 years of content delivery platform experience
 Multiple portals, countries & brand management
 All components have been commercially tested
 Built in transcoding solutions for wallpapers, screensavers
and videos
 Enhanced mobile games uploading tool
 Extensive and proven experience with integration into
operator’s billing and provisioning systems

12. Mobile Portal Development

13. The problem
 Mobile Web UIs are still affected by ideas that
were common in the WAP days and should now
be obsolete
 Lowest common denominator
 Low CSS and xHTML support by devices
 No JavaScript
 Assuming that High-end devices can and should handle the
complete version of the Website
 These obsolete ideas are mostly reflected in:
 thin, textual and non-attractive mobile websites
 Not utilizing UI functionality like JS and Touch screens

14. Our solution
 Create Mobile Websites with rich, attractive and versatile
UI/UX
 Taking into consideration the abilities of low, mid and
high-end devices
 UI design that is guided by the highest common
denominator, and not by the lowest
 3-Tier UI/UX architecture that allows Mobile Websites to
fully utilize mobile device capabilities
 Provide the right platform to move to the future of
mobile services

15. Tier 1: Device data
 Serving device-specific data for over 5,000
mobile devices currently in use worldwide,
including high-end devices (like iPhone and
Android) as well as low-end devices (like
Nokia6230 and MOT-RAZR v3).
 We use the most accurate mobile device
recognition solution available

16. Tier 2: Device groups
 Each Device Group couples together several
devices according to their browser capabilities in
the following areas:
 Markup Support (WML, xHTML MP, HTML 4.01, HTML 5, etc.)
 CSS Support
 JS Support
 When populating the HTML in the Mobile
Website, we generate the HTML according to the
Device Groups.

17. Tier 3: UI groups
 Each UI Group couples together several Device
Groups according to the requirements and their
UI/UX capabilities in the following areas:
 Screen resolution
 Touch Screen
 JS support
 The number of UI groups in the mobile website is
determined in the requirements

18. Device Categorizing
Volas 3 -Tier MobileWeb UI/UX Architecture
UI Smartphones
Touch UI Group Smartphones w/ JS
Groups w/o JS
Device Nokia
Webkit based IE based Nokia Symbian BlackBerry Symbian SE Motorola
Groups OS 9
Device iPhone / Windows Nokia Nokia Nokia
Android BB 9000 BB 8000 w880i Z6
Data iPod Phone 7 N97 5800 N95
* This is an example of how the devices are categorized

19. Integration

20. Integration
 Over 10 years of mobile portal & platform integrations
 Extensive and proven experience with integration into 20
operator’s billing and provisioning systems with the likes
of Vodafone, Telecom Italia, Orange, Telcel, Airtel, AIS,
Smart, Cellcom and others
 Extensive and proven experience with integration into 3rd
party VAS services, external CMS, personalization
engines, ad servers, etc…

21. Integration protocols
 Volas integration spans from connections to
operator’s SMSCs & WAP billing, content CMS
and many other 3rd party VAS services
 Our integration team is experienced to work
using any one of the following protocols:
 EMI / UCP  AXIS
 SMPP  HTTP GET / POST
 Soap  FTP / SFTP
 XML over HTTP

22. Our offering
 Fully hosted managed service using our complete VAMP™ solution
 Mobile portal development according to the desired UI groups
 Integration services:
 SMSCs, MMSCs, WAP billing & content CMS
 Website API/database
 External 3rd party VAS services:
○ Personalization & recommendation engines
○ Location services
○ Social capabilities
 Device management & optimization systems for enhanced user
experience and maximum device reach
 On going support and maintenance

23. Benefits of working with us
 Full turn-key solution with a one-stop-shop approach
 Financially stable company, we are here for the long run…
 Experienced integration team with over 20 operator integrations to
their billing and provisioning systems
 Extensive and proven experience running content & portal
operations for operators
 Unique products & services to help increase ARPU and reduce churn
rate
 Mobile portal development for maximum reach (low, mid & high end devices)
 Content, Application and Service aggregation from over 85 vendors
 Many years of experience with leading European & Asian operators
 Very quick time-to-market

24. Thank you!
Doron Cohen
CEO & Founder
T + 972 73 2525252
F + 972 73 2525200
M + 972 54 5224017
doron@VolasEnt.com
www.VolasEnt.com