INBOUND MARKETING FOR BEGINNERS

2. Inbound Marketing
for beginners

4. Driving customers to your site by
using the tools of Marketing and
Social Media
Giving you Marketing Options that
will be cheaper than traditional
advertising
Driving greater ROI

5. To achieve your goal:

6. Win a network fight ✔

7. Simply improve ROI ✔

8. Lower Costs ✔

9. Tekst
Return on Investment ✔

10. What is
Outbound
Marketing?

11. Newspapers
Television, Radio
Billboards
Direct Mail, Cold Calling
Email Spamming

12. For Dynasty fans

13. A little outdated

14. Boring

15. Generates higher costs

16. Simple steps in
Inbound Marketing?

17. Persona, Social Media
Website, Blogging
SEO (Organic)
Tracking , Sales Leads
(Long Tail)

18. Persona

19. Engineer, age: 45 - 50

20. Housewife, age: 35 - 45

21. Doctor, age: 35 - 50

22. Parents, age: 25 - 50

23. Office workers, age: 25 - 50

24. Social Media

25. Social Media Examiner

26. HubSpot

27. Website

28. Conversion Rate Experts

29. Dollar Shave Club

30. Blogging

31. BlueGlass

32. distilled

33. SEO

34. SeoMoz

35. unbounce

36. Introduction to
Content Marketing

37. How do you come
up with great
content 7 days a
week?

38. Tweeting, posting on your blog and adding Facebook wall
posts force you to produce a lot of great copy, send plenty
of messages and keep your audience engaged.

39. Your content should be engaging, informative, relevant,
accurate, timely - even amusing!

40. Providing your audience with the same content every day
will most likely make you lose the community engagement
you wanted in the first place.

41. What to do when
you have just
started a social
presence?

42. Multimedia and Visuals

43. How to:

44. Use Existing Content

45. Use Other Platforms

46. Skills and recomendations Keep reading