Korte introduction of the companies we will visit during the China Innovation Business Trip 2008

2. Programma Shanghai China 2008 10:00 Shanghai Media Group 15:25 flight to Chengdu 20:00 Dinner 10:00 Lenovo 15:25 flight to Chengdu 20:00 Dinner 02.04.2008 Day 4 – Wednesday 10:00 Shanghai Multimedia Park 11:00 Center for wireless research 12:30 lunch 14:00 Zizhu Science &Industrial Park Gold cool Games & Hinge Software 19:00 Dinner 10:00 Netease 11:30 Tudou 13:00 lunch 14:00 iResearch 16:00 CEIBS 19:00 Dinner 10:00 Aspecto Asia 12:00 Linktone 13:30 lunch 16:00 CEIBS 19:00 Dinner 01.04.2008 Day 3 – Tuesday 10:00 CIC Data 11:00 Spill Group / Zlong 13:30 lunch 15:30 NIKE 19:00 Network Dinner 10:00 TWBA 12:00 Ubisoft 13:00 lunch 15:00 Porsche 19:00 Network Dinner 10:00 JWT 12:00 BBDO 13:00 lunch 15:00 Philips 19:00 Network Dinner 31.03.2008 Day 2 – Monday 12:00 Sightseeing 17:00 Consul-General 19:00 Dinner 12:00 Sightseeing 17:00 Consul-General 19:00 Dinner 12:00 Sightseeing 17:00 Consul-General 19:00 Dinner 30.03.2008 Day 1 – Sunday Track C Track B Track A Date

3. Programma Chengdu China 2008 Track C Track B Track A Date Optionals 08:00 Panda farm 09:00 China Wellness Center Or Go shopping 11:30 departure airport 14:00 departure Flight 18:50 arrival Amsterdam 05.04.2008 Day 7 - Saturday 09:00 Breakfast mtg Piocco - Weatherrock Yawaa - Review Business Trip 14:00 Visit Local village Evening Dinner & KTV Karoake 04.04.2008 Day 6 - Friday 10:00 Flextronic 12:00 China mobile 13:30 lunch 15:00 Plenware 10:00 Nokia 12:00 Interserv 13:30 lunch 15:00 Sichuan University 10:00 Innotech (VC) 12:00 Shanda 13:30 lunch 15:00 Sichuan University 03.04.2008 Day 5 - Thursday

4. Largest agency in China 125 FTE Clients include Unilever, Nike, Pharmaceutical, San Miguel. General manager, Soames Hines, will present

5. 1) We have a BBDO "Voices" consumer panel that we could use to provide good insights about Chinese consumers aged between 18 and 29 yrs. 2) We have a couple of interesting and successful case studies of using innovative Totalwork to reach a young target audience. 3) We could talk about the Visa case study leading up to the Olympics. 4) We have a presentation about insights into the luxury goods market which obviously represenst China's most affluent consumers.

6. Philips Philips heeft 129.000 mensen wereldwijd en een jaar omzet van 29 miljard

7. TBWA Shanghai, Monday March 31

8. TBWA Worldwide, part of Omnicom Group Inc, is one of the top ten US based agency networks.

9. TBWA Worldwide, 77 countries, 291 offices, 9700 employees Adidas, Hagen-Dazs, Absolute

10. TBWA Shanghai

11. China is the 3rd largest market for luxury goods Porsche sold > 3000 vehicles in 2007 of which 2500 Cayennes. Porsche doubled it’s total sales Luxury market will grow at least 10% per year How does a luxury brand positions itself in market like China

13. 4100 mensen over 24 landen en met 18 studios is Ubisoft de tweede grootste in-house game developer van de wereld

14. CIC Data Shanghai, Monday March 31

15. China has 210 million Internet users

16. China's Internet users are some of the most active online participants in the world with 35.5% and 23.5% frequenting BBS and blogs respectively

17. CIC Data mines millions of blogs and fora

18. Sam Flemming (US) http://www.seeisee.com/

20. Spill Group Asia met xiaoyouxi en leisure games Met aansluitend bezoek en review van Zlong games Spill Group Asia & Zlong

22. No geen informatie

23. Aspecto Shanghai, Tuesday April 1

24. Aspecto Asia is specialist for HR services in China

25. Gestart door 4 westerse finance mannen in 2002 IPO op Nasdaq in 2004 Content prodicer, content aggregatot and service provider. Also in new 3G networks. But not a network operator. Very strong local sales force.

27. Zhengtu Shanghai, Monday March 31

28. Zhengtu is a Massively Multiplayer Online Role Playing Game (MMORPG)

29. Zhengtu is the second most popular online game in China (peak of approx. 1 mln users)

30. Zhengtu is launched in China, Malaysia, Taiwan, and Singapore

31. Zhengtu is part of Giant Interactive Group, China's leading online game developers

32. Sina Shanghai, Tuesday April 1

33. SINA is a leading online media company for China and for Chinese communities worldwide

34. 260+ million registered users worldwide and 800+ million daily page views

37. Todou 55 million videaos per day 40.000 new video’s published per day

40. Sinds 2006 meer dan 5.000 MBA Graduates en meer dan 57.000 executives getrained - The next generation leaders -

41. MBA opleiding Samenwerking met EC

42. 350,000 m2 space 100 IT & multimedia companies The Silicon Valley in a Metropolis and a Gold Mine of the Digitized World

43. Supported Ministry of Science and Technology Collaboration with both domestic and overseas wireless industries and research institutions. collaborative relationships institutions such as Nokia, Ericsson, France Telecom, Siemens, CEA/LETI. As one of the two partners in China, it participates in mobile communications research of the 6th EU Framework Program. WirelessCoRe is dedicated to application research The main research areas involve key technologies for 4G/B3G mobile communications, FuTURE system integration and field trial, BWA system integration and field trial, etc.

46. GoldCool Games successfully developed the first video chat online game named Devildom. The brand new technology which embedded video chatting into online game was initiated by GoldCool The story is about a ten years old boy, Tom. One night, tom was brought to a horrible strange world

47. #4 PC fabrikant van de wereld 2005 overname van IBM door Lenovo

49. Olympische sponsor 2008

50. Shanghai media Group

53. Leading Interactive Media company in China! Shanda has over 600 million registered accounts!

54. Shanda maakt vooral Massively Online Role-Playing Games, maar ook Casual Gaming en andere entertainment

55. Legend Of MIR II was het meeste gespeelde spel in China in 2002-2003 met meer dan 600.000 users

57. Over 70.000 students and a total staff of 11.357!

59. InterServ is one of the largest and most experienced game developers in Asia. InterServ has developed 17 game titles, selling millions of copies and being published in 9 different languages.

60. Over 70.000 students and a total staff of 11.357!

61. Flextronics 30 landen, 3600 design engineers, en meer dan 30 miljard dollar omzet per jaar

64. Cybercom acquires Plenware, an IT consultancy with 550 employees and operations in Finland, Estonia, Romania, and China. Plenware provides software development services for top companies in industrial, telecom, finance, and media sectors by operating as customers’ R&D collaborator.

65. Weather Rock VC

67. YAWAA Chinese Netvibes