Selling a UX Strategy to Business Leaders
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At UX Camp CPH Friday the 25th of April 2014 User Experience Strategist Dorthe-Maj Jacobsen talked about Selling a UX strategy to business leader. Do you find it difficult, see how!
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Selling a UX Strategy to Business Leaders
- 1. Selling a UX Strategy to Business Leaders Dorthe-Maj Jacobsen User Experience Strategist cph:UX
- 2. http://coachinghorizons.files.wordpress.com/2011/11/business-team.jpg EVER TRY TO SELL OR PERSUADE TO SELL A UX STRATEGY TO BUSINESS LEADERS?
- 3. http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-love-aristoteles.png HAVE YOU EVER USED THE RHETORICAL TRIANGLE TO PERSUADE THEM?
- 4. ETHOS WE WANT TO BE ETHICAL, TRUSTWORTHY, RELIABLE & FAIR AS A SENDER OF A MESSAGE
- 5. PATHOS WE WANT TO APPEAL TO BELIEFS & FELLINGS WHEN TELLING A GOOD (USER) STORY
- 6. LOGOS WE WANT TO REASON WITH MEANING & ARGUMENTS TO THE RECEIVER OF THE MESSAGE
- 7. AS A UX DESIGNER YOU ALREADY HAVE THE INTEGRITY YOU PROBABLY USE FIELD STUDY & RESEARCH
- 8. AS A UX DESIGNER YOU ALREADY HAVE THE SEXINESS YOU UNDERSTAND THE USER AND THEIR MOTIVATION
- 9. AS A UX DESIGNER YOU ALREADY HAVE THE REASONING YOU ANALYZE & TEST EVERY STEP OF THE CRITICAL WAY
- 10. MAYBE YOU ARE THINKING – I DO THAT SO HOW COME THE BUSINESS LEADERS STILL DON´T USE A UX STRATEGY
- 11. SO THE QUESTION IS HOW CAN WE DO IT DIFFERENTLY??
- 12. WE NEED TO UNDERSTAND THE PATTERNS OF THE BUSINESS LEADERS AND HOW THEY RECEIVE & STORE INFORMATION
- 13. VISUAL do they see it AUDITORY do they hear it KINESTHETIC do they have to discover it
- 14. http://a57.foxnews.com/global.fncstatic.com/static/managed/img/Health/0/0/Bats%20Hanging%20istock.jpg SOMETIMES WE NEED TO TURN THINGS UPSIDE DOWN SEE THINGS FROM A DIFFERENT PERSPECTIVE AND SO DOES THE BUSINESS LEADERS
- 15. http://3.bp.blogspot.com/-4TRHgvR2rt0/TtCkpCjFuKI/AAAAAAAAAVU/QMdd3GXKvKE/s1600/nightmare+before+xmas.jpg VISUAL LEARNERS WE NEED TO DELIVER A MESSAGE LIKE JACK LEARNS ABOUT CHRISTMAS AFTER SEEING CHRISTMAS TOWN
- 16. AUDITORY LEARNERS WE NEED TO DELIVER A MESSAGE LIKE DORRY WHEN SHE TALKS “WHALE” TO GET A QUICK LIFT TO SIDNEY
- 17. http://3.bp.blogspot.com/_iIppzIwwlxc/SZpLKLhqmyI/AAAAAAAAB0s/TjxxP4P60VU/s400/kung_fu_panda_dumplings.jpg KINESTHETIC LEARNERS WE NEED TO DELIVER A MESSAGE LIKE MASTER SHIFU WHEN HE PRESENTS DUMPLINGS TO PO & MOTIVATE TRAINING
- 18. WHICH LEARNING STYLE TO USE? WHEN YOU´RE NOT SURE ABOUT THE BUSINESS LEADERS LEARNING STYLE – USE A MIX OF ALL THREE