1. SEO & Search Plugin
SEO Techniques for dotCMS 1.9

2. Jason Smith
email: jason@dotcms.com
Twitter: fishsmith
Maria Bouza
email: maria@dotcms.com
Twitter: mabouza

3. I am Not an SEO Expert
BUT
DID STAY AT A HOLIDAY IN
EXPRESS LAST NIGHT!

4. What is SEO?
O refers to techniques that help your website rank high
organic/natural search results.
WHY IS IT IMPORTANT?
O helps people who are looking for your product or se
you.

5. “We don’t need SEO We have a large
pay for click campaign.”
pay for click
organic
higher the user’s
cation the high the
nic percentage

6. Google’s Golden triangle

7. SEO Basics
Google weight: 25% on page SEO 75% Off page SEO
On Page SE (25%)
Off Page SEO (75%)
H1, H2, and Bold tags
• Referring Links
Meta Data
• Page Rank
RSS, Blogs
Content (KING)

8. Good vs Evil
• White Hat
Black Hat
• Produce Good • Buying Links Reciproc
Content
Links
• Others Will Link to • Copying Content From
Your Good Content
Others
• Use Good on-page • Anything That
Seems
Techniques
Like Cheating is.

9. Either write something worth
ading or do something worth
riting about”
• - Benjamin Fra

10. Off Page SEO
ectories (Yahoo! Directory, DMOZ)
ners
gs
ss Releases
ial Media (Facebook, YouTube, Twitter)

11. Online Resources
p://www.seomoz.org/article/search-ranking-factors
p://www.seomoz.org/linkscape
p://www.opensiteexplorer.org/
p://google.com/adwords
p://tools.seobook.com/keyword-tools/seobook/
p://www.hubspot.com

12. On Page SEO
e Title
cription (Doesn’t help rank but helps click through)
a Keywords (Keep them short and sweet)
L (Friendly)
ntent Headers (H1, H2, H3 . . . )
e Text (Bold tags)

13. Page Title, Description
Keywords

14. Friendly URLs

15. Headers and Images
TLEMy Page/TITLE
1Making your pages search engine friendlyH1
MG SRC=”../images/logo.png” ALT=”dotCMS” /
dotCMS is the STRONGbest CMS/STRONG
World/p

16. Google (XML) Site Map
at is an XML Sitemap?
formatted xml file with site map on your webserver,
ble Search Engine crawlers (like Google) to find out w
es are present and which have recently changed, and t
wl your site accordingly.
version='1.0' encoding='UTF-8'?
et xmlns=http://www.sitemaps.org/schemas/sitemap/0.9
xmlns:xsi=http://www.w3.org/2001/XMLSchema-instance
xsi:schemaLocation=http://www.sitemaps.org/schemas/sitemap/0.9
http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd
url
lochttp://example.com//loc
lastmod2006-11-18/lastmod
changefreqdaily/changefreq

18. Things to Remember
not Rocket Science
ntent is King
Good Tools
t Small Work Your Way Up
ck Your Results (Learn what works)

19. Thank you