This document discusses the idea of an "embedded revolution" by drawing parallels between past industrial revolutions and the current digital revolution. It argues that we now have the opportunity to enact fundamental socioeconomic changes through open access to technology and information on the Internet. The document encourages people to take advantage of these resources to start their own projects and companies in order to play an active role in shaping the future.

1. Embed a Revolution!
Eugène Delacroix - Liberty Leading the People - 1830

3. Let’s draw a parallel
Industrial Revolution(s)
Renaissance
What I am going to say today

4. Before we move on...

5. IT.COULD.WORK!!!

6. What’s a revolution?

7. rev·o·lu·tion noun ˌre-və-ˈlü-shən
a :a sudden, radical, or complete change
b :a fundamental change in political organization;
especially: the overthrow or renunciation of one
government or ruler and the substitution of another
by the governed
c :activity or movement designed to effect
fundamental changes in the socioeconomic
situation
d :a fundamental change in the way of thinking
about or visualizing something : a change of
paradigm <the Copernican revolution>
e :a changeover in use or preference especially in
technology <the computer revolution> <the foreign
car revolution>

8. sudden radical complete
change

9. Plato Hegel Kant

10. Industrial Revolutions

11. Industrial Revolutions
1st 2nd 3rd 4th

12. 1st and 2nd Industrial Revolution

13. 3rd and 4th Industrial Revolution

14. 3rd and 4th Industrial Revolution

15. But, there’s more!

16. Multiplication
1

17. Commoditization
2

18. Dramatic price decrease
3

19. Education - Manufacturing - Makers
There’s a fight going on!
Check the ‘There’s a fight
going on!’ statement.

20. Why it doesn’t matter (any more)

21. 1
http://highwayone.io
New fabrication models

22. http://www.flickr.com/photos/gcardinal
2
The supply chain is ready

23. 3
Knowledge is available
http://www.flickr.com/photos/enriquecarnicero

24. It’s no more like this
Modern Times - 1936

25. Truth is, this is not enough!

26. Let’s enter the time machine!
http://www.flickr.com/photos/chaoticgood01

27. Ludicrous speed

28. Renaissance
Raffaello Sanzio - La Scuola di Atene - Circa 1509

29. Lorenzo il Magnifico
Giorgio Vasari - Ritratto di Lorenzo il Magnifico - Circa 1534

30. Giuseppe Zocchi - Piazza della Signoria - Circa 1717
A politician
1

31. An artist
Quant’è bella giovinezza
che si fugge tuttavia!
Chi vuol esser lieto, sia:
del doman non v’è certezza.
Canti Carnascialeschi - Canzona di Bacco
2

32. A patron
3
Sandro Botticelli - Adorazione dei Magi - 1475

33. Renaissance as an ecosystem

34. Was Lorenzo a Venture Capitalist?

35. Who was a Renaissance
startupper?

36. Leonardo

37. An inventor
1

38. An artist
2
Leonardo - The last supper - 1494/1498

39. An artist
Muovesi l’amante per la cos’amata come il senso e
la sensibile e con seco s’unisce e fassi una cosa
medesima.
L’opera è la prima cosa che nasce dell’unione. Se
la cosa amata è vile, l’amante si fa vile.
Quando la cosa unita è conveniente al suo unitore,
li seguita dilettazione e piacere e sadisfazione.
Quando l’amante è giunto all’amato, lì si riposa.
Quando il peso è posato, lì si riposa.
La cosa cognusciuta col nostro intelletto.
Muovesi l’amante
3

40. Ho modi de ponti leggerissimi et forti,
et atti a portare facilissimamente, et
cum quelli seguire, & alcuna volta
fuggire li inimici, et altri securi et
inoffensivi da foco et battaglia, facili e
commodi da levare et ponere. Et modi
de arder et disfare quelli de l'inimico.
So in la obsidione de una terra toglier
via l'acqua de' fossi, et fare infiniti
ponti, ghatti et scale et altri instrumenti
pertinenti ad dicta expedizione.
In tempo di pace credo satisfare
benissimo a paragone de omni altro in
architectura, in composizione di edificii
publici et privati, et in conducer acqua
da uno loco ad uno altro.
Item, conducerò in scultura di
marmore, di bronzo et di terra, similiter
in pictura, ciò che si possa fare ad
paragone de omni altro, et sia chi vole.
A startupper?
4

41. Everything was already there!

42. And we invented it!

43. So what happened?

44. When the goin’ gets tough...
Animal House - Bluto’s speech - 1978

45. ... the tough get goin’

46. My (Personal) Recipe
http://www.flickr.com/photos/ntr23

47. Openness
http://www.flickr.com/photos/loop_oh

48. http://peoplemov.in/
1
Atoms and Bits

49. http://www.mpetroff.net/archives/2012/09/14/kindle-weather-display/
2
Products

50. Is this a moral imperative?
Everywhere you look, there’s devices for free that
have everything you need to make anything do
anything.
...the world is full of capacious, capable,
disposable junk and it cries out to be used again.
Cory Doctorow - Makers - 2009
2

51. Nabaztag - Karotz
3
Products

52. Houston, we’ve had a problem
Apollo 13 Crew

53. Education
http://www.flickr.com/photos/chrismetcalf

54. 1
School

55. 2
http://www.codedojo.com
Coding and Making

56. 3
http://www.damentors.com
Mentoring

57. Dead Poets Society - Ending Scene - 1989
We need to stand up!

58. Companies
Modern Times - 1936

59. 1
Lean, Agile and Flat

60. 2

61. 3
No mahogany tables
http://www.flickr.com/photos/wingatestatearena

62. “De qua!”
L’armata Brancaleone - Speech to the troups - 1966

63. and some assumptions...

64. The biggest opportunity we have in Italy is having no opportunities

65. Time’s over
1
http://www.flickr.com/photos/64738468@N00

66. http://www.flickr.com/photos/cocoabeachjoe
2
We need to play the system

67. It depends on us!
3
Italian Parliamente - Assemblea Costituente - 1946

68. No BS, please.

69. Ron Finley:Bring your shovel
http://www.ted.com/talks/ron_finley_a_guerilla_gardener_in_south_central_la.html

70. So, do whatever you want.
But do something... now.
Embed your revolution!

71. Thanks!

72. http://about.me/alessandro.galetto