1. The Future of Hotel Search
Kevin Fliess, Room 77
ITB Berlin – eTravel World
March 8, 2012
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2. Evolution
Today Future
One-size fits all Personalized
• Results relevant to me
• App remembers me
• Science and service
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3. Evolution
Today Future
Limited information Real transparency
• Unbiased reviews
• Real-time insight
• Social signals
• Competitor prices
• Room level insights
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4. Evolution
Today Future
Web focused Mobile dominated
• Location aware
• Always connected
• All devices
• Seamless with web
• End to end process
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5. Evolution
Today Future
One-size fits all Personalized
Limited information Real transparency
Web focused Mobile dominated
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6. Merchant in control Consumer In Control
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7. Who is breaking through?
• Simple
• Elegant
• Last-minute
• Mobile-only booking
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8. Breaking Through
• Ultra-fast shopping
• Comprehensive results
• Innovative refine features
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9. Breaking Through
• First hotel driven metasearch
• Competitor pricing
• Benefit of book direct
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10. Breaking Through
• Best rates
• Faceted search
• Better room
• Web and mobile
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11. • Advanced search function
Research • Rate comprehensiveness
• Unique hotel insights
• Floor maps and 3D room views
• Personalized search refinements
Booking
Fulfillment
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13. Research
• Book now or compare rates
• See known fees right from the search
results without having to dig deep
Booking • Allow value conscious consumers to
filter by free amenities like Wi-Fi,
Breakfast, Parking, and Airport Shuttle
Fulfillment
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15. Research
Booking
• All rooms are not created equal.
• Room Concierge service driven by the
Fulfillment marriage of science + service.
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16. Takeaways
Be transparent
Personalize your experience
Re-think your business for mobile
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17. Adapt
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18. Contact Info
Kevin Fliess
VP Product & GM
kevin.fliess@room77.com
(650) 282-3004
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