Human-computer interaction is awkward. This talk is all about making it less awkward by employing psychology tips and tricks behind emotional UX design. Talk was given at Paris Web 2013, on the 10th October 2013.

1. learning to love
crash course in emotional
design
Paris Web, 10/10/13
Thursday, October 10, 13

2. teaching robots to
love
crash course in emotional design
Paris Web, 10/10/13
Thursday, October 10, 13

3. how to play human emotions for
fun and profit
Paris Web, 10/10/13
Thursday, October 10, 13

4. @dotmariuszL
Thursday, October 10, 13

5. Interaction & User
Interface Designer
Thursday, October 10, 13

6. First international
conference
Thursday, October 10, 13

7. I’m really bad at
timing things.
Thursday, October 10, 13

8. I don’t speak
French (big fan
though)
Thursday, October 10, 13

9. @lifetrampappL
Thursday, October 10, 13

10. “Design is how it
works.”
Steve Jobs
Thursday, October 10, 13

11. Thursday, October 10, 13

12. “Design is not just
how it looks and
feels like. Design is
how it works.”
Steve Jobs
Thursday, October 10, 13

13. usable.
Thursday, October 10, 13

14. edible.
Thursday, October 10, 13

15. Thursday, October 10, 13

16. Thursday, October 10, 13

17. delightful.
Thursday, October 10, 13

18. delightful.
Thursday, October 10, 13

19. Thursday, October 10, 13

20. Donald
Norman
Thursday, October 10, 13

21. emotional
design.
Thursday, October 10, 13

22. all design is
emotional.
Thursday, October 10, 13

23. emotional
economy.
Thursday, October 10, 13

24. Antonio
Damasio.
Thursday, October 10, 13

25. people love beautiful
things*
Thursday, October 10, 13

26. *even if they don’t
work.
Thursday, October 10, 13

27. Philippe
Starck
Thursday, October 10, 13

28. *even more if they
work well.
Thursday, October 10, 13

29. “Before your application
can create an emotional
relationship with the user,
it must get the basics
right.”
Aral Balkan (@aral)
Thursday, October 10, 13

30. layers of
emotions.
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31. visceral.
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32. first
impressions.
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33. gut reactions.
Thursday, October 10, 13

34. mostly visual.
Thursday, October 10, 13

35. Thursday, October 10, 13

36. behavioral.
Thursday, October 10, 13

37. function-
oriented.
Thursday, October 10, 13

38. human-
centered.
Thursday, October 10, 13

39. satisfying the
needs.
Thursday, October 10, 13

40. reflective.
Thursday, October 10, 13

41. culture.
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42. status.
Thursday, October 10, 13

43. layers of
design.
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44. desirable.
Thursday, October 10, 13

45. usable.
Thursday, October 10, 13

46. useful.
Thursday, October 10, 13

47. Thursday, October 10, 13

48. how to get there?
Thursday, October 10, 13

49. claim your user
experience.
Thursday, October 10, 13

50. focus on
people.
Thursday, October 10, 13

51. solve their
problems.
Thursday, October 10, 13

52. delight.
Thursday, October 10, 13

53. “Emotional attachment
to products can
encourage people not
to discard a product.”
Pieter Desmet
Delft Institute of Positive Design
Thursday, October 10, 13

54. humans are
social animals.
Thursday, October 10, 13

55. #iseefaces
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56. Thursday, October 10, 13

57. Thursday, October 10, 13

58. Thursday, October 10, 13

59. Thursday, October 10, 13

60. human-
computer
interaction
Thursday, October 10, 13

61. Thursday, October 10, 13

62. Thursday, October 10, 13

63. human touch.
Thursday, October 10, 13

64. personas.
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65. user personas.
Thursday, October 10, 13

66. experience
goals.
Thursday, October 10, 13

67. end goals.
Thursday, October 10, 13

68. life goals.
Thursday, October 10, 13

69. scenarios &
storyboards.
Thursday, October 10, 13

70. brand
persona.
Thursday, October 10, 13

71. personality
traits.
Thursday, October 10, 13

72. “Personality invites
empathy.”
Aarron Walter, MailChimp (@aarron)
Thursday, October 10, 13

73. dominant vs
submissive
Thursday, October 10, 13

74. friendly vs
unfriendly
Thursday, October 10, 13

75. voice & tone.
Thursday, October 10, 13

76. color.
Thursday, October 10, 13

77. typography.
Thursday, October 10, 13

78. microcopy.
Thursday, October 10, 13

79. "Trust is a gut feeling more
than a rational process and
visual design affects emotions
in a very powerful way,
perhaps more than any other
stimuli"
James Putorti, Mint.com
Thursday, October 10, 13

80. how?
Thursday, October 10, 13

81. Thursday, October 10, 13

82. use my name.
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83. Thursday, October 10, 13

84. smile.
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85. Thursday, October 10, 13

86. Thursday, October 10, 13

87. Thursday, October 10, 13

88. be honest.
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89. Thursday, October 10, 13

90. friendly errors.
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91. Thursday, October 10, 13

92. Thursday, October 10, 13

93. Thursday, October 10, 13

94. baby faces.
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95. baby face bias.
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96. be playful.
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97. Thursday, October 10, 13

98. start small.
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99. Thursday, October 10, 13

100. set the mood.
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101. @lifetrampappL
Thursday, October 10, 13

102. care about
details.
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103. no-reply.
Thursday, October 10, 13

104. tell a story.
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105. easter eggs.
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106. be familiar.
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107. Thursday, October 10, 13

108. microinteractions.
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109. read up on
psychology.
Thursday, October 10, 13

110. read up on cogsci.
Thursday, October 10, 13

111. learn from
others.
Thursday, October 10, 13

112. Thursday, October 10, 13

113. thanks.
@dotmariusz
L
Thursday, October 10, 13