2010년 12월 11일 (토)에 소셜게임파티에서 했던 발표자료입니다. ^^ 문의는 트위터 @doshkim 이나 bizdev@paprikalab.com 으로 주세요!

1. Running on Facebook
Metric Driven Operation
SEMI-CONFIDENTIAL

2. Quick Intro.

3. Global Social Game Developer & Publisher
Democratize the Future

4. Founder Investors “Democratize the Future”
CEO
Key People Total of 28 Advisors Competency
*.* (Bain, NCsoft, Snu) Applemint Holdings, Zio Interactive
Design (NCsoft L2, Sonnori) Ablar, Google, Tatter&Company
Dev (Gamehi, Nexon, Snu) EA, J2M, Nexon
Dev (Nexon Devcat, ICPC, Kaist) EA, J2M, Nexon
Biz (Kennet Partners, Telesoft)

6. http://www.facebook.com/piratelegacy

7. Metrics.

8. LTV > CAC
Life Time Value Customer Acquisition Cost

9. ~

10. Source: Kontagent’s A.R.M Metrics Framework

11. ARPU CPI
CAC
ARPPU
FTE
RPDAU
2-day Retention
K-Factor
Session Time 14-day Retention
ASP
Paying %
7-day Retention
CPC
LTV

12. Viral
30% X-Promo
40%
Ads
30%

13. Viral
30% X-Promo
40%
Ads
30%

14. Viral
30% X-Promo
40%
Ads
30%

15. Early Stage Settling Stage Fixed Stage

16. Early Stage Settling Stage Fixed Stage

19. Wide & Shallow Narrow & Deep
RPDAU Low High
(ARPU, ARPPU) ($0.02 ~ $0.05) ($0.04 ~ $0.15)
High Low-Med
Paying %
(2% ~ 10%) (1% ~ 3%)
DAU, MAU High Low-Med
Stickiness High Low-Med
(DAU/MAU) (15% ~ 40%) (5% ~ 20%)
Retention High Med
Life-Cycle Low-Med High

22. Q&A

23. Thank You ;)
Twitter: @doshkim
Email: people@paprikalab.com