This was the deck used as part of a talk at the International Society for Professional Innovation Management (ISPIM) summit in December 2013. It gave me the chance to play a little with a story of Amazon's approach to innovation. As you'll see in the slides, the solutions are facts, while the adversaries are conjecture on my part.

1. Amazon.com
and
Service Innovation
@dougaled
brightarena.com

2. We bring startup innovation into the
enterprise to find better solutions for
your bigger problems.
We use scientific methods to find the
right challenges, choose the best ideas
and create the innovative products or
services that improve people’s lives.
@dougaled

3. Service Innovation
When service changes disrupt
traditional channels to market,
business processes and
models, to significantly
enhance customer experience
in a way that impacts the
whole value chain.
@dougaled

4. vs. the Bookstore
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5. vs. Wall Street
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6. vs. the Music Store
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7. vs. the Shopping Mall
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8. vs. the e-tailers
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9. vs. the Institution
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10. vs. the Server
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11. vs. the Postal Service
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12. vs. the Video Store
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13. vs. the Digital Rights
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14. vs. the Book
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15. vs. the Internet
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16. vs. the Publisher
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17. vs. Hollywood
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18. vs. Amazon
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19. vs. the Fulfilment Hou
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20. vs. the Press?
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21. vs. the Logistics Co.
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22. vs. Profits
Wall Street’s journey for the last 15 years:
$70bn Revenue… No profit in sight.
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23. Thank you…
Dougal Edwards
Linkedin.com/in/dougaledwards
@dougaled
BrightArena.com
@dougaled