SlideShare a Scribd company logo
1 of 147
Power Prospecting Using Social
           Media
2
3
Current Responsibilities
Current Responsibilities


Manage accounting
Current Responsibilities


Manage accounting


      Sell
Current Responsibilities


Manage accounting
        Personal life

      Sell
Current Responsibilities


Manage accounting
        Personal life

      Sell
               Attend classes
Current Responsibilities


 Manage accounting
         Personal life

        Sell
Volunteer       Attend classes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
                                        Search for homes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
          Check title                   Search for homes
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
          Check title                   Search for homes



                    Delegate
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes
          Check title                  Search for homes
                                    Write my ads


                    Delegate
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate
Current Responsibilities


 Manage accounting
                                 Upload pictures
         Personal life

        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate            Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life

        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate            Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads


                    Delegate            Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads
 Advertise listings

                      Delegate          Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads
 Advertise listings
                          Attend closings
                      Delegate         Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
        Sell
Volunteer       Attend classes         Open houses
          Check title                  Search for homes
                                    Write my ads
 Advertise listings
                       Attend closings
  Manage a database
                   Delegate         Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                               Upload pictures
          Personal life
                                          Take pictures
        Sell
Volunteer         Attend classes       Open houses
           Check title                  Search for homes
                        List homes
                                     Write my ads
  Advertise listings
                           Attend closings
  Manage a database
                      Delegate          Prospecting
Current Responsibilities

  Negotiate inspections
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
                          Write contracts
        Sell
Volunteer         Attend classes       Open houses
           Check title                  Search for homes
                        List homes
                                     Write my ads
  Advertise listings
                           Attend closings
  Manage a database
                      Delegate          Prospecting
Current Responsibilities

  Negotiate inspections      Show property
 Manage accounting
                                 Upload pictures
          Personal life
                                            Take pictures
                          Write contracts
        Sell
Volunteer         Attend classes       Open houses
           Check title                  Search for homes
                        List homes
                                     Write my ads
  Advertise listings
                           Attend closings
  Manage a database
                      Delegate          Prospecting
You expect
 me to do
 this too!
Why Social Media?
• FREE
• You can be found on the
  Internet
• Build top-of-mind awareness
• Decision makers participate
• Easily outsourced
Share, Don’t Sell

Share your experiences
Share your expertise
Share your photos
Share your videos
Share your business
Share your personal life



                                 7
Social Media Strategy

!"#$%&'%$"(%)*+$(+$,%

!"#$%&'%$"(%-&."$%$**/,%

  !"(-(%0*('%&$%.*,%

                           8
Know the Why
Delegate the
    How
               9
How much are YOU worth per




                         10
Post a Craigslist Ad




                       11
What is the content?
•   Articles
•   Pictures
•   Videos
•   Favorite websites
•   Audio
•   PowerPoint presentations
•   Online documents
•   Status update

                                       12
Content Creation Skill
                        Sets
•   Microsoft Word
•   Microsoft PowerPoint
•   Video editing software
•   Audio editing software
•   Picture editing software
•   Self hosted WordPress Blog
•   Database entry
•   Internet research and browsing

                                     13
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   Hipcast
•   SlideShare
•   Box.net
•   Ping.fm

                                       14
Where does it go?
•   RSS feed
•   RSS reader
•   Facebook
•   Linkedin
•   Twitter
•   Blog
•   Email
•   Friendfeed

                                     15
RSS
Every social media
  profile has its
  own RSS Feed
                 17
Example RSS Feeds
•   Blog
•   Blog comments
•   YouTube
•   Twitter
•   Slideshare
•   Flickr
•   FriendFeed
                      !""#$%"&$'()$
•   Del.icio.us       "&*+,)$-."+$
Make multiple
RSS Feeds one

                19
www.FriendFeed.com
Add Social Media
    Profiles
Available Social
   Websites




              Choose
             frequently
                used
Friend Feed RSS Feed




                   23
5 Simple Steps to Start Social

     !"##$%&'((#)*+$&+#&$+',+&)$-*.&

     !,%'+%&$#(-'/&0%1-'&+%02/'+%&

     !,%'+%&'((#)*+$3&)$%,*'0%&4&2'$$5#,1&

     6270-8%&9#),&2,#:/%$&

     ;)-/1&(#**%(7#*$&
Which Profiles do I   26
Recommended
•   Google Accounts      •   www.WordPress.com
•   www.FaceBook.com     •   www.YouTube.com
•   www.Twitter.com      •   www.FeedBurner.com
•   www.Linkedin.com     •   www.Flickr.com
•   http://Ping.fm       •   www.Box.net
•   www.SlideShare.net   •   www.FriendFeed.com
Create Social Media Profile
Social Media Template
                                                  You




Summary            Work Experience    Education              Contact settings   About Me         Personal




    Associations       Positions          Activities &            Websites          Summary           Movies
                                          Societies




    Honors             Summaries          Additional notes        Phone #s          Interests         Music




    Specialties                                                   Email             Activities        Books




                                                                                                      Influences
Tips for Profile Template
• Select 20 key words that
  describe your business.
• Bulleted lists are easier to
  read than paragraph text.
• Mention what people get
  as a result of hiring you.




                                     30
Create accounts, usernames, &   31
Use the same username
and picture across multiple
   social media profiles


                          32
Create Accounts
•   Username may also be email address.
•   Create a rule for your password.
•   Store information in excel spreadsheet.
•   Track:
    – Username
    – Password
    – Profile URL
    – Profile RSS feed

                                              33
Spreadsheet of Accounts
Login URL      Username      Password   Profile URL


Linkedin.com   DougDevitre@ Link1234    http://
               Gmail.com                www.linkedin.com/in/
                                        dougdevitre
Facebook.com DougDevitre@ Face1234      http://
             Gmail.com                  www.facebook.com/
                                        DougDevitre

Twitter.com    DougDevitre   Twit1234   http://twitter.com/
                                        dougdevitre
Optimize Your Profiles
Profile Optimization
• Each profile has unique
  questions to answer
• Add hyperlinks to your
  social media profiles
• Add applications
• Integrate RSS feeds




                                      36
37
37
38
www.LinkedIn.com
• Most professional social network
• Your virtual resume online
• Add connections who can hire you
  or refer business
• Prospect for the perfect client
• Recommendations from past clients
• Add applications from other sites
Create LinkedIn Profile
•   Name, title, industry
•   Current position
•   Past employment
•   Education
•   Summary
•   Specialties
•   Public profile
•   Key word heavy
Choose Websites
• Choose other on every single option
• Type in what people get as a result
• Paste hyperlink to specific web page
Edit Profile URL




                   42
Add Connections
Upload Contacts to LinkedIn
Personalization Increases
              LinkedIn Conversion Rate
•   Add a contact you know
•   Add a contact you don’t know
•   Ask for recommendations
•   Someone joins your network
•   Someone comments on your discussion
•   You comment on someone else’s
    discussion
Add Applications
47
47
Personal = Facebook Profile
Business = Facebook Fan page



                           49
Facebook
•   Status update
•   Poke
•   Post to wall
•   Share multimedia
•   Facebook email message
•   Comment on photos & videos



                                 50
51
52
53
Facebook Status Updates
Facebook Friends
Personalization Increases
              Facebook Conversion Rate
•   Add a friend you know
•   Add a friend you don’t know
•   Someone suggested you add a friend
•   Someone posted on Text wall
                        your
•   Send someone a message with a hyperlink
•   Someone joins your group
•   Someone comments on your status update
Facebook Photos
Facebook Videos
Tips for Fan Pages
• Create yourself
• Name the page the
  product of your
  service
• Post helpful business
  related content
• Comment on your
  comments

                                     59
60
60
61
Why Twitter?
•   #2 social network
•   Easiest to use
•   Updated from phone
•   Information goes viral
•   Listen to what market wants
•   Minimal time commitment
    - 1 minute per day


                                    62
63
Create a Profile
•   Name
•   Username
•   Picture
•   Website
•   Online bio
•   Location
•   Background
Twitter Twang

•   RT = I am sharing someone else’s tweet
•   @B0bHale = I want Bob and world to know
•   #trcon = I want to update convention talk
•   Link = directs people to more content
•   @shadbogany = Want Shad/world to know
•   Text = description of link and notice



                                                65
Triple Play Conversation on Twitter


            #TP09
   Insert #TP09 in your next tweet
     Search.Twitter.com #TP09
                                     66
Twitter Tools That
  Make You Money
!""#$%&#'(")(*+''#,'-.(

 *+''/'(0(1")(&23"4'(

       *+&#5&6(

       *+&#2&-(

      *+''#7''8(
                          67
HootSuite




            68
TweetDeck




            69
Tweetie 2 for iPhone
•   Multiple Twitter accounts
•   Post photos
•   Quick search
•   Draft messages
•   Attachments
•   Offline mode



                                        70
Twitvid for iPhone 3GS
• Video tours
• Video testimonials
• Video of live events




                                  71
TwitPic
• Mobile uploads for pictures
  – Pictures of new listings for
    buyers
  – New FSBOs
  – Pictures from inspection
  – Pictures of life




                                       72
TweetBeep
• Online reputation
  management tool
• Lead generation
• Receive hot topics
• Listen to your
  marketplace




                                   73
Update from Mobile Web
    m.Twitter.com
  m.Facebook.com
   m.Linkedin.com

                         74
75
75
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   SlideShare
•   Box.net
•   Ping.fm


                                       76
www.Flickr.com
•   Create a profile
•   Upload photos
•   Titles, descriptions, and tags
•   Photostream
•   Create photo sets
•   Batch and organize photos
Hire a temp to take 300 pictures
of the neighborhood, restaurants,
and local landmarks for your own
    digital library of pictures.


                                78
Flickr Photos




                79
Flickr Photo Sets




                    80
SlideShow Share
•   Picture 9




                                  81
82
82
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   SlideShare
•   Box.net
•   Ping.fm


                                       83
www.YouTube.com
•   Create profile
•   Design the Channel
•   Upload video
•   Marketing videos
•   Playlists
•   Favorites
•   Subscriptions
•   Custom video players
Upload Video
YouTube Optimization

  The Title goes in the 1st
few lines of the description
   and also in the tags.
                           86
Biggest Mistake REALTORS® Make

 YouTube video descriptions
  MUST include the broker’s
name and telephone number.

                             87
Title, Tags, and
  Description




                   88
Marketing Videos

•   Email video link to clients
•   Embed video into blog
•   Post video to Twitter
•   Post video to Facebook
Categories of
                   YouTube Videos
•   Video testimonials
•   Video tours
•   Video of neighborhoods
•   Video screen capture
•   Video of live events
•   Videos announcements



                                    90
Playlists
92
92
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   SlideShare
•   Box.net
•   Ping.fm


                                       93
www.SlideShare.net

•   Create a profile
•   Upload presentations
•   My Slideshows
•   Share presentations
•   Create a slideshow
    Presentation Pack
Upload Presentations
My Slideshows
Insert Call to Action into the
   last slide with links to a
special report and your blog.


                             97
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   SlideShare
•   Box.net
•   Ping.fm


                                       98
www.Box.Net
• Create a profile
• Create folders
• Upload files
• Sharing documents by email
  and hyperlinks
• Embed widget to blog or
  website
Documents by Folder
Buyers                   Sellers                Marketing Company
Broker disclosure        Broker disclosure      Flyer templates        Broker policy manual
Buyer presentation       Listing contract       Postcard templates     Referral agreements
Buyer agency agreement   Listing presentation   PowerPoint templates   Training exercises
Loan application         Homeowner              Business card          Company roster
Sample sales contract    warranty               template               Company logos
Homeowner warranty       Condo supplement       Social media           Press releases
Sellers forwarding       MLS listing sheet      template
address                  Lock box               List of suppliers
Title and survey         authorization          Signs and riders
authorization            Flood letter           Custom design
Inspection notice        Moving checklist
Moving checklist         Utility transfer
Utility transfer         Vendor list
Vendor list              Relocation package
Relocation package
Password protect your
   intellectual property on
documents before uploading to
Box.net or afterwards for a fee.

                               101
Box.net Folders
• Share documents by hyperlink
• Share folders by hyperlink
Sharing Documents
Embed Widget to a Blog or
       Website
     
 <embed src="http://
       www.box.net/static/flash/
       box_explorer.swf?
       widgetHash=2t04hfpk40&
       cl=0" width="460"
       height="345"
       wmode="transparent"
       type="application/x-
       shockwave-flash"></
       embed>
What is the right tool?
•   Blog
•   Flickr
•   YouTube
•   Delicious
•   SlideShare
•   Box.net
•   Ping.fm


                                      105
http://Ping.fm




                 106
http://Ping.fm




                 107
Do you want me
to come home
with you?

                 108
Doug Devitre Delivers
        VIP Membership
• Special PDF
  reports
• Webinar Archives
• How to Videos
• Downloadable
  PowerPoints
Become a VIP Today and Save




                 $19.95
                per month

                            $199
VIP Membership
• 5 videos weekly that explain how to use tools you already own specific
 to real estate.

• Weekly Downloadable PowerPoint presentation to edit, share,
  and use to present in your office, association, or workshops.

• Monthly Webinar that explains advance concepts in real time allowing
  for question and answer specific to individual needs and video/audio
  archive of entire session.
• Recent Blog Posts reminders of new thoughts, ideas, and concerns on
  the impact technology has on real estate.

• Updates on Event Recaps of live sessions Doug Devitre presents at
  conventions, workshops, and seminars that include video, pictures, viewable
  PowerPoint presentations, handouts, etc.


                                                                           115
116
117
16
 Page
Special
Report




          118
119
VIP Access
• VIPs have access to the entire digital
  library of resources and receive weekly
  reminders to implement new ideas.


   Become a VIP Today!


                                            120

More Related Content

More from Doug Devitre

Build Buddy Course Catalog
Build Buddy Course CatalogBuild Buddy Course Catalog
Build Buddy Course CatalogDoug Devitre
 
Harry Devitre Investor Pitch Deck
Harry Devitre Investor Pitch DeckHarry Devitre Investor Pitch Deck
Harry Devitre Investor Pitch DeckDoug Devitre
 
Amplify your Podcast Reach on Amazon Alexa
Amplify your Podcast Reach on Amazon Alexa Amplify your Podcast Reach on Amazon Alexa
Amplify your Podcast Reach on Amazon Alexa Doug Devitre
 
Data Driven Real Estate Instructor Development
Data Driven Real Estate Instructor DevelopmentData Driven Real Estate Instructor Development
Data Driven Real Estate Instructor DevelopmentDoug Devitre
 
Snackable Content for Screen to Screen Selling
Snackable Content for Screen to Screen SellingSnackable Content for Screen to Screen Selling
Snackable Content for Screen to Screen SellingDoug Devitre
 
Leadership Summit - Association of Inside Sales Professionals
Leadership Summit - Association of Inside Sales ProfessionalsLeadership Summit - Association of Inside Sales Professionals
Leadership Summit - Association of Inside Sales ProfessionalsDoug Devitre
 
Screen to Screen Selling Book Outline
Screen to Screen Selling Book OutlineScreen to Screen Selling Book Outline
Screen to Screen Selling Book OutlineDoug Devitre
 
Maximize Your Education Investment
Maximize Your Education InvestmentMaximize Your Education Investment
Maximize Your Education InvestmentDoug Devitre
 
How to Leverage your Existing Relationship Using Technology
How to Leverage your Existing Relationship Using TechnologyHow to Leverage your Existing Relationship Using Technology
How to Leverage your Existing Relationship Using TechnologyDoug Devitre
 
Information Management Strategy
Information Management StrategyInformation Management Strategy
Information Management StrategyDoug Devitre
 
Online Advertising and Social Media Compliance
Online Advertising and Social Media ComplianceOnline Advertising and Social Media Compliance
Online Advertising and Social Media ComplianceDoug Devitre
 
Ohio Association of REALTORS Mobile Sales Presentations
Ohio Association of REALTORS Mobile Sales PresentationsOhio Association of REALTORS Mobile Sales Presentations
Ohio Association of REALTORS Mobile Sales PresentationsDoug Devitre
 
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011Doug Devitre
 
Unleash Real Estate Brokerage Value
Unleash Real Estate Brokerage ValueUnleash Real Estate Brokerage Value
Unleash Real Estate Brokerage ValueDoug Devitre
 
Corretor Global and Redimob - How to Communicate Effectively Using Social Me...
Corretor Global  and Redimob - How to Communicate Effectively Using Social Me...Corretor Global  and Redimob - How to Communicate Effectively Using Social Me...
Corretor Global and Redimob - How to Communicate Effectively Using Social Me...Doug Devitre
 
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS WebinarDo’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS WebinarDoug Devitre
 
Igniting Your CRS Membership
Igniting Your CRS MembershipIgniting Your CRS Membership
Igniting Your CRS MembershipDoug Devitre
 
Florida REALTORS Association 2011 Winter Meetings
Florida REALTORS Association 2011 Winter MeetingsFlorida REALTORS Association 2011 Winter Meetings
Florida REALTORS Association 2011 Winter MeetingsDoug Devitre
 
Commercial Real Estate and Social Media - National Association of REALTORS Co...
Commercial Real Estate and Social Media - National Association of REALTORS Co...Commercial Real Estate and Social Media - National Association of REALTORS Co...
Commercial Real Estate and Social Media - National Association of REALTORS Co...Doug Devitre
 
Illinois Association of Realtors GRI Gratitude Seminar 2010
Illinois Association of Realtors GRI Gratitude Seminar 2010Illinois Association of Realtors GRI Gratitude Seminar 2010
Illinois Association of Realtors GRI Gratitude Seminar 2010Doug Devitre
 

More from Doug Devitre (20)

Build Buddy Course Catalog
Build Buddy Course CatalogBuild Buddy Course Catalog
Build Buddy Course Catalog
 
Harry Devitre Investor Pitch Deck
Harry Devitre Investor Pitch DeckHarry Devitre Investor Pitch Deck
Harry Devitre Investor Pitch Deck
 
Amplify your Podcast Reach on Amazon Alexa
Amplify your Podcast Reach on Amazon Alexa Amplify your Podcast Reach on Amazon Alexa
Amplify your Podcast Reach on Amazon Alexa
 
Data Driven Real Estate Instructor Development
Data Driven Real Estate Instructor DevelopmentData Driven Real Estate Instructor Development
Data Driven Real Estate Instructor Development
 
Snackable Content for Screen to Screen Selling
Snackable Content for Screen to Screen SellingSnackable Content for Screen to Screen Selling
Snackable Content for Screen to Screen Selling
 
Leadership Summit - Association of Inside Sales Professionals
Leadership Summit - Association of Inside Sales ProfessionalsLeadership Summit - Association of Inside Sales Professionals
Leadership Summit - Association of Inside Sales Professionals
 
Screen to Screen Selling Book Outline
Screen to Screen Selling Book OutlineScreen to Screen Selling Book Outline
Screen to Screen Selling Book Outline
 
Maximize Your Education Investment
Maximize Your Education InvestmentMaximize Your Education Investment
Maximize Your Education Investment
 
How to Leverage your Existing Relationship Using Technology
How to Leverage your Existing Relationship Using TechnologyHow to Leverage your Existing Relationship Using Technology
How to Leverage your Existing Relationship Using Technology
 
Information Management Strategy
Information Management StrategyInformation Management Strategy
Information Management Strategy
 
Online Advertising and Social Media Compliance
Online Advertising and Social Media ComplianceOnline Advertising and Social Media Compliance
Online Advertising and Social Media Compliance
 
Ohio Association of REALTORS Mobile Sales Presentations
Ohio Association of REALTORS Mobile Sales PresentationsOhio Association of REALTORS Mobile Sales Presentations
Ohio Association of REALTORS Mobile Sales Presentations
 
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
 
Unleash Real Estate Brokerage Value
Unleash Real Estate Brokerage ValueUnleash Real Estate Brokerage Value
Unleash Real Estate Brokerage Value
 
Corretor Global and Redimob - How to Communicate Effectively Using Social Me...
Corretor Global  and Redimob - How to Communicate Effectively Using Social Me...Corretor Global  and Redimob - How to Communicate Effectively Using Social Me...
Corretor Global and Redimob - How to Communicate Effectively Using Social Me...
 
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS WebinarDo’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS Webinar
 
Igniting Your CRS Membership
Igniting Your CRS MembershipIgniting Your CRS Membership
Igniting Your CRS Membership
 
Florida REALTORS Association 2011 Winter Meetings
Florida REALTORS Association 2011 Winter MeetingsFlorida REALTORS Association 2011 Winter Meetings
Florida REALTORS Association 2011 Winter Meetings
 
Commercial Real Estate and Social Media - National Association of REALTORS Co...
Commercial Real Estate and Social Media - National Association of REALTORS Co...Commercial Real Estate and Social Media - National Association of REALTORS Co...
Commercial Real Estate and Social Media - National Association of REALTORS Co...
 
Illinois Association of Realtors GRI Gratitude Seminar 2010
Illinois Association of Realtors GRI Gratitude Seminar 2010Illinois Association of Realtors GRI Gratitude Seminar 2010
Illinois Association of Realtors GRI Gratitude Seminar 2010
 

Recently uploaded

Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...
Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...
Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...lizamodels9
 
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCRCall Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCRasmaqueen5
 
Pride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfPride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfabbu831446
 
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857delhimodel235
 
Kolte Patil Universe Hinjewadi Pune Brochure.pdf
Kolte Patil Universe Hinjewadi Pune Brochure.pdfKolte Patil Universe Hinjewadi Pune Brochure.pdf
Kolte Patil Universe Hinjewadi Pune Brochure.pdfPrachiRudram
 
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptxLCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptxTom Blefko
 
Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...
Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...
Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...lizamodels9
 
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857delhimodel235
 
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdfSobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdffaheemali990101
 
83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi
83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi
83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhidollysharma2066
 
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...Reliaable Developers
 
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdfKumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdfBabyrudram
 
Brigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- BrochureBrigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- Brochurefaheemali990101
 
How to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's GuideHow to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's GuideezLandlordForms
 
Kohinoor Hinjewadi Phase 2 Pune | E-Brochure
Kohinoor Hinjewadi Phase 2 Pune | E-BrochureKohinoor Hinjewadi Phase 2 Pune | E-Brochure
Kohinoor Hinjewadi Phase 2 Pune | E-BrochureOmanaConsulting
 
Everything you ever Wanted to Know about Florida Property Tax Exemptions.pdf
Everything you ever Wanted to Know about Florida Property Tax Exemptions.pdfEverything you ever Wanted to Know about Florida Property Tax Exemptions.pdf
Everything you ever Wanted to Know about Florida Property Tax Exemptions.pdfTim Wilmath
 

Recently uploaded (20)

Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...
Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...
Cashpay_Call Girls In Gaur City Mall Noida ❤️8860477959 Escorts Service In 24...
 
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCRCall Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
 
Pride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfPride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdf
 
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
 
Kolte Patil Universe Hinjewadi Pune Brochure.pdf
Kolte Patil Universe Hinjewadi Pune Brochure.pdfKolte Patil Universe Hinjewadi Pune Brochure.pdf
Kolte Patil Universe Hinjewadi Pune Brochure.pdf
 
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
 
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptxLCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
LCAR Unit 22 - Leasing and Property Management - 14th Edition Revised.pptx
 
Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...
Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...
Call Girls In Mayur Vihar-1 Delhi ❤️8860477959 Good Looking Escorts In 24/7 D...
 
9953056974 Low Rate Call Girls In Saket, Delhi NCR
9953056974 Low Rate Call Girls In Saket, Delhi NCR9953056974 Low Rate Call Girls In Saket, Delhi NCR
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
Low Rate Call Girls in Lajpat Nagar Delhi Call 9990771857
 
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdfSobha Aranya Sector 80 Gurgaon E- Brochure.pdf
Sobha Aranya Sector 80 Gurgaon E- Brochure.pdf
 
83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi
83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi
83770-87607 ۞Call Girls In Near The Park Hotel (Cp) Delhi
 
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort ServiceHot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
 
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
 
Low Rate Call Girls in Triveni Complex Delhi Call 9873940964
Low Rate Call Girls in Triveni Complex Delhi Call 9873940964Low Rate Call Girls in Triveni Complex Delhi Call 9873940964
Low Rate Call Girls in Triveni Complex Delhi Call 9873940964
 
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdfKumar Fireworks Hadapsar Link Road Pune Brochure.pdf
Kumar Fireworks Hadapsar Link Road Pune Brochure.pdf
 
Brigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- BrochureBrigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- Brochure
 
How to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's GuideHow to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
How to Navigate the Eviction Process in Pennsylvania: A Landlord's Guide
 
Kohinoor Hinjewadi Phase 2 Pune | E-Brochure
Kohinoor Hinjewadi Phase 2 Pune | E-BrochureKohinoor Hinjewadi Phase 2 Pune | E-Brochure
Kohinoor Hinjewadi Phase 2 Pune | E-Brochure
 
Everything you ever Wanted to Know about Florida Property Tax Exemptions.pdf
Everything you ever Wanted to Know about Florida Property Tax Exemptions.pdfEverything you ever Wanted to Know about Florida Property Tax Exemptions.pdf
Everything you ever Wanted to Know about Florida Property Tax Exemptions.pdf
 

Power Prospecting and Renewing Referrals Using Social Media

  • 1. Power Prospecting Using Social Media
  • 2. 2
  • 3. 3
  • 8. Current Responsibilities Manage accounting Personal life Sell Attend classes
  • 9. Current Responsibilities Manage accounting Personal life Sell Volunteer Attend classes
  • 10. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes
  • 11. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Search for homes
  • 12. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes
  • 13. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Delegate
  • 14. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Check title Search for homes Write my ads Delegate
  • 15. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate
  • 16. Current Responsibilities Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  • 17. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  • 18. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Delegate Prospecting
  • 19. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Delegate Prospecting
  • 20. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Delegate Prospecting
  • 21. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 22. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 23. Current Responsibilities Negotiate inspections Manage accounting Upload pictures Personal life Take pictures Write contracts Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 24. Current Responsibilities Negotiate inspections Show property Manage accounting Upload pictures Personal life Take pictures Write contracts Sell Volunteer Attend classes Open houses Check title Search for homes List homes Write my ads Advertise listings Attend closings Manage a database Delegate Prospecting
  • 25.
  • 26. You expect me to do this too!
  • 27. Why Social Media? • FREE • You can be found on the Internet • Build top-of-mind awareness • Decision makers participate • Easily outsourced
  • 28. Share, Don’t Sell Share your experiences Share your expertise Share your photos Share your videos Share your business Share your personal life 7
  • 31. How much are YOU worth per 10
  • 33. What is the content? • Articles • Pictures • Videos • Favorite websites • Audio • PowerPoint presentations • Online documents • Status update 12
  • 34. Content Creation Skill Sets • Microsoft Word • Microsoft PowerPoint • Video editing software • Audio editing software • Picture editing software • Self hosted WordPress Blog • Database entry • Internet research and browsing 13
  • 35. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • SlideShare • Box.net • Ping.fm 14
  • 36. Where does it go? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email • Friendfeed 15
  • 37. RSS
  • 38. Every social media profile has its own RSS Feed 17
  • 39. Example RSS Feeds • Blog • Blog comments • YouTube • Twitter • Slideshare • Flickr • FriendFeed !""#$%"&$'()$ • Del.icio.us "&*+,)$-."+$
  • 42. Add Social Media Profiles
  • 43. Available Social Websites Choose frequently used
  • 44. Friend Feed RSS Feed 23
  • 45. 5 Simple Steps to Start Social !"##$%&'((#)*+$&+#&$+',+&)$-*.& !,%'+%&$#(-'/&0%1-'&+%02/'+%& !,%'+%&'((#)*+$3&)$%,*'0%&4&2'$$5#,1& 6270-8%&9#),&2,#:/%$& ;)-/1&(#**%(7#*$&
  • 46.
  • 48. Recommended • Google Accounts • www.WordPress.com • www.FaceBook.com • www.YouTube.com • www.Twitter.com • www.FeedBurner.com • www.Linkedin.com • www.Flickr.com • http://Ping.fm • www.Box.net • www.SlideShare.net • www.FriendFeed.com
  • 50. Social Media Template You Summary Work Experience Education Contact settings About Me Personal Associations Positions Activities & Websites Summary Movies Societies Honors Summaries Additional notes Phone #s Interests Music Specialties Email Activities Books Influences
  • 51. Tips for Profile Template • Select 20 key words that describe your business. • Bulleted lists are easier to read than paragraph text. • Mention what people get as a result of hiring you. 30
  • 53. Use the same username and picture across multiple social media profiles 32
  • 54. Create Accounts • Username may also be email address. • Create a rule for your password. • Store information in excel spreadsheet. • Track: – Username – Password – Profile URL – Profile RSS feed 33
  • 55. Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com DougDevitre@ Link1234 http:// Gmail.com www.linkedin.com/in/ dougdevitre Facebook.com DougDevitre@ Face1234 http:// Gmail.com www.facebook.com/ DougDevitre Twitter.com DougDevitre Twit1234 http://twitter.com/ dougdevitre
  • 57. Profile Optimization • Each profile has unique questions to answer • Add hyperlinks to your social media profiles • Add applications • Integrate RSS feeds 36
  • 58. 37
  • 59. 37
  • 60. 38
  • 61. www.LinkedIn.com • Most professional social network • Your virtual resume online • Add connections who can hire you or refer business • Prospect for the perfect client • Recommendations from past clients • Add applications from other sites
  • 62. Create LinkedIn Profile • Name, title, industry • Current position • Past employment • Education • Summary • Specialties • Public profile • Key word heavy
  • 63. Choose Websites • Choose other on every single option • Type in what people get as a result • Paste hyperlink to specific web page
  • 66. Upload Contacts to LinkedIn
  • 67. Personalization Increases LinkedIn Conversion Rate • Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
  • 69. 47
  • 70. 47
  • 71.
  • 72. Personal = Facebook Profile Business = Facebook Fan page 49
  • 73. Facebook • Status update • Poke • Post to wall • Share multimedia • Facebook email message • Comment on photos & videos 50
  • 74. 51
  • 75. 52
  • 76. 53
  • 79. Personalization Increases Facebook Conversion Rate • Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend • Someone posted on Text wall your • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
  • 82. Tips for Fan Pages • Create yourself • Name the page the product of your service • Post helpful business related content • Comment on your comments 59
  • 83. 60
  • 84. 60
  • 85. 61
  • 86. Why Twitter? • #2 social network • Easiest to use • Updated from phone • Information goes viral • Listen to what market wants • Minimal time commitment - 1 minute per day 62
  • 87. 63
  • 88. Create a Profile • Name • Username • Picture • Website • Online bio • Location • Background
  • 89. Twitter Twang • RT = I am sharing someone else’s tweet • @B0bHale = I want Bob and world to know • #trcon = I want to update convention talk • Link = directs people to more content • @shadbogany = Want Shad/world to know • Text = description of link and notice 65
  • 90. Triple Play Conversation on Twitter #TP09 Insert #TP09 in your next tweet Search.Twitter.com #TP09 66
  • 91. Twitter Tools That Make You Money !""#$%&#'(")(*+''#,'-.( *+''/'(0(1")(&23"4'( *+&#5&6( *+&#2&-( *+''#7''8( 67
  • 92. HootSuite 68
  • 93. TweetDeck 69
  • 94. Tweetie 2 for iPhone • Multiple Twitter accounts • Post photos • Quick search • Draft messages • Attachments • Offline mode 70
  • 95. Twitvid for iPhone 3GS • Video tours • Video testimonials • Video of live events 71
  • 96. TwitPic • Mobile uploads for pictures – Pictures of new listings for buyers – New FSBOs – Pictures from inspection – Pictures of life 72
  • 97. TweetBeep • Online reputation management tool • Lead generation • Receive hot topics • Listen to your marketplace 73
  • 98. Update from Mobile Web m.Twitter.com m.Facebook.com m.Linkedin.com 74
  • 99. 75
  • 100. 75
  • 101. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 76
  • 102. www.Flickr.com • Create a profile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
  • 103. Hire a temp to take 300 pictures of the neighborhood, restaurants, and local landmarks for your own digital library of pictures. 78
  • 106. SlideShow Share • Picture 9 81
  • 107. 82
  • 108. 82
  • 109. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 83
  • 110. www.YouTube.com • Create profile • Design the Channel • Upload video • Marketing videos • Playlists • Favorites • Subscriptions • Custom video players
  • 112. YouTube Optimization The Title goes in the 1st few lines of the description and also in the tags. 86
  • 113. Biggest Mistake REALTORS® Make YouTube video descriptions MUST include the broker’s name and telephone number. 87
  • 114. Title, Tags, and Description 88
  • 115. Marketing Videos • Email video link to clients • Embed video into blog • Post video to Twitter • Post video to Facebook
  • 116. Categories of YouTube Videos • Video testimonials • Video tours • Video of neighborhoods • Video screen capture • Video of live events • Videos announcements 90
  • 118. 92
  • 119. 92
  • 120. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 93
  • 121. www.SlideShare.net • Create a profile • Upload presentations • My Slideshows • Share presentations • Create a slideshow Presentation Pack
  • 124. Insert Call to Action into the last slide with links to a special report and your blog. 97
  • 125. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 98
  • 126. www.Box.Net • Create a profile • Create folders • Upload files • Sharing documents by email and hyperlinks • Embed widget to blog or website
  • 127. Documents by Folder Buyers Sellers Marketing Company Broker disclosure Broker disclosure Flyer templates Broker policy manual Buyer presentation Listing contract Postcard templates Referral agreements Buyer agency agreement Listing presentation PowerPoint templates Training exercises Loan application Homeowner Business card Company roster Sample sales contract warranty template Company logos Homeowner warranty Condo supplement Social media Press releases Sellers forwarding MLS listing sheet template address Lock box List of suppliers Title and survey authorization Signs and riders authorization Flood letter Custom design Inspection notice Moving checklist Moving checklist Utility transfer Utility transfer Vendor list Vendor list Relocation package Relocation package
  • 128. Password protect your intellectual property on documents before uploading to Box.net or afterwards for a fee. 101
  • 129. Box.net Folders • Share documents by hyperlink • Share folders by hyperlink
  • 131. Embed Widget to a Blog or Website <embed src="http:// www.box.net/static/flash/ box_explorer.swf? widgetHash=2t04hfpk40& cl=0" width="460" height="345" wmode="transparent" type="application/x- shockwave-flash"></ embed>
  • 132. What is the right tool? • Blog • Flickr • YouTube • Delicious • SlideShare • Box.net • Ping.fm 105
  • 135. Do you want me to come home with you? 108
  • 136. Doug Devitre Delivers VIP Membership • Special PDF reports • Webinar Archives • How to Videos • Downloadable PowerPoints
  • 137.
  • 138.
  • 139.
  • 140.
  • 141. Become a VIP Today and Save $19.95 per month $199
  • 142. VIP Membership • 5 videos weekly that explain how to use tools you already own specific to real estate. • Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. • Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. • Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. • Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 115
  • 143. 116
  • 144. 117
  • 146. 119
  • 147. VIP Access • VIPs have access to the entire digital library of resources and receive weekly reminders to implement new ideas. Become a VIP Today! 120

Editor's Notes

  1. A LinkedIn profile is very similar to an online resume where people can see your current position within the company, past employment, education level, and websites to find more information. There are some quick tricks that will allow you to maximize your LinkedIn profile quickly and position yourself as the expert. Use the information that you have created from the template in Appendix A of this document to save time retyping sentences. On the left column choose Edit My Profile and begin copying and pasting. Here are some suggestions Name, title, industry should stand out among the rest among others in your profession but also not confuse the consumer. Instead of typing real estate agent, perhaps try REALTOR&amp;#xAE;, CRS, ABR&amp;#xAE;, GRI Specializing in Foreclosures in St. Louis Current position should include the dates that you have been working at the company, brief description of the responsibilities and a bulleted list. Long paragraphs are harder to read than bulleted or spaced lines. Past employment should include responsibilities and results. State in terms of sales volume, production, and tasks completed. Education from past colleges or other schools can be added to your profile. In addition state some of the coursework involved, activities, honors, or achievements as a result from receiving your certification or degree. The summary is a combination of your current and past work experiences. LinkedIn provides you with a unique website or Public Profile that will individuals can use to locate the profile. In the box underneath the websites choose to edit the public profile Link. Now type in your first and last name with no space and save profile. For example my link is http://www.linkedin.com/in/dougdevitre To ensure your profile can be found in the search box write your profile Key word heavy. Write down a list of 25 or more words that describe you, your business, and all of the different services provided. In the profile make sure that you have stated one of those words at least once. Avoid using the same word over and over again which can confuse readers.
  2. LinkedIn gives you the opportunity to add up to 3 websites of your choice and defaults to six options. If you want to be more creative than the using the default choose other and start typing in the full URL of each website. Make sure to include the http:// in the address to make sure that the links work correctly.
  3. If you don&amp;#x2019;t know the person and want to become connected with them you must have their email address. If you don&amp;#x2019;t have their email address then search Google for their first name, last name, the word email, and maybe their company name or position. Browse each paragraph to see if which links may include the email address or have a higher chance of finding it quickly. Build your database by downloading the LinkedIn Toolbar to your Outlook or uploading the .csv file and invite people to join your network who already participate in LinkedIn. Add a personal message instead of using the &amp;#x201C;I would like you to join my network&amp;#x201D;. Say instead, &amp;#x201C;I am excited to see you are using LinkedIn as a tool to communicate with like minded business professionals. I was hoping we could share some ideas that will help one another in our business. Please add me to your network so we can begin our relationship online.&amp;#x201D;
  4. Applications are a new feature of LinkedIn and many are being added as time goes on. Some of the applications I have used are: www.WordPress.com &amp;#x2013; Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there. www.Box.net &amp;#x2013; Add PDF files, Microsoft Word documents, Excel files, and pictures to your Box.net profile and they will automatically appear in your LinkedIn profile if you have added the application. www.SlideShare.Net &amp;#x2013; Professional Microsoft PowerPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically. www.Amazon.com &amp;#x2013; Share your favorite books with others by creating an account at www.Amazon.com, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
  5. Status updates are a great tool to let others know what you are doing and receive comments from your friends. This can also be called microblogging on Facebook. Post text that will jump off the page and invite others to comment on what you are doing at the moment or feedback from a question you have asked. This text is limited to less than 140 characters and may contain both personal and professional updates. Sometimes you will want to share a website or blog post that has a long string of numbers and characters. Here are some examples of status updates: I just taught a class in Orlando, Florida last week. To see the recap of the Orlando, Florida seminar on Marketing see http://tinyurl.com/558uvx I am writing a course entailed &amp;#x201C;Blogging for Beginners&amp;#x201D; Did you ever read the book &amp;#x201C;Four Hour Work Week&amp;#x201D;? If you did what did you think? Is anyone going to the Midyear Conference in Washington D.C. in 2009? New blog post to complete your family tree http://dougdevitredelivers.com/?p=1028
  6. The parody of making friends on online communities has become a comical debate.&amp;#xA0; If you know them, like them, and trust them than of course you should be friends or join their network.&amp;#xA0; What about the others who may not know so well?&amp;#xA0; Here are a tests to run on these people to determine whether they will make the final cut. Friends of friends. Introductions from friends definitely speed of the process online as they do in person.&amp;#xA0; In MySpace, LinkedIn, and Facebook you can see who your friends&amp;#x2019; friends are and ask them to join your network.&amp;#xA0; Purely the association of a friend can say this person matches similar interest, hobbies and business activites. Work in the same industry. You may be able to tell their job by their picture or description that is attached to the profile.&amp;#xA0; If you are looking to grow your network of associated professionals than sure why not add them as friends.&amp;#xA0; Every time you become a friend of someone it is like slapping a business card on their profile.&amp;#xA0; Friends of&amp;#xA0; your friend can see your entire resume, area of expertise, and niche that you serve.&amp;#xA0; The worst that can happen is they say no.&amp;#xA0; Again this is similar to real life situations. Have similar interests. Think of your favorite things to do.&amp;#xA0; Is is walking in the park, playing golf, or snowboarding in the mountains.&amp;#xA0; People like to share their experiences on their profiles with pictures, videos, or statements that express their opinion on the subject.&amp;#xA0; Add friends that share similar experiences so that you can learn from them as you share what you know. Send them a private message. If you just sent a generic message that says, &amp;#x201C;Hi, _____&amp;#xA0; wants to be your friend on Facebook&amp;#x201D;, or &amp;#x201C;Hi, ____ would like you to join their network on LinkedIn&amp;#x201D;, it has no personal touch and will reduce the likelihood of them adding you to their network.&amp;#xA0; Take a few seconds to introduce yourself or create a templated message that differs from the standard greeting.
  7. Photos in Facebook are a great way to share live events that happen in your life. Here some ways you can use photos: Upload a professional picture to your main profile. This picture will now appear with every comment you make, note that you write someone else, and on every page within your own profile. Post photos of live events Post photos of happy clients Tag photos by clicking on the link, drawing a rectangle around the person, and the type name of the person that appears in each of the pictures. Next, the person who was tagged in the photo will receive a notification, and appear in both status updates and an item will be posted to both walls. Another way to post photos to your profile is using Flickr which we will cover in a future discussion. Instructors can use this to: Upload pictures of their classes Upload pictures of their students Upload pictures of examples used in class
  8. Like pictures, videos can be uploaded and tagged. They show more emotion, animation, and expression than pictures or text. Each video has its own title, description and can be embedded into other websites. Here are some ideas for instructors to use videos: Produce video testimonials for students that attend classes Record video a demonstration of your website Produce a video explanation of the current market Record a live session from one of your classes. Videos from www.YouTube.com can also be posted to Facebook in the status updates
  9. Setting up your profile on Twitter takes little effort since you can only add a limited amount of information. Here are the following ways you can set up your profile and communication preferences: Account. Choose your real name, username, email, time zone, website, one line bio, location and language preference. Set up your password with twit1234 as an example but choose your own more carefully. If you wish to receive updates via your mobile phone you can add the 10 digit number, turn updates on, and in the future update your profile by sending a text message to 40404 and then in the message type the message 140 characters or less. Notices will send you emails when some is following you or you receive a new direct message. Insert a professional picture Choose a background, color theme or create your own by uploading an image. If you upload an image you can choose whether you want it to tile across the page.
  10. Please read Appendix G Photos for Social Media before beginning this module Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. There are many different ways to use Flickr included below but not limited to the following: Create profile that people can get to know you and your style of photos that you upload online. Upload photos into one convenient online location. Add titles, tags and descriptions so that photos can be found quicker online. Batch and organize photos into groups quickly. Create photo sets or albums to share with others. Share photos with other social media sites using RSS feed for photos sets.
  11. Share videos with the world.&amp;#xA0; Create your own television channel for FREE with a username, password, and email address.&amp;#xA0; Add video tours of neighborhoods, listings, and attractions.&amp;#xA0; Produce videos that generate interest that members will want to subscribe to on a regular basis.&amp;#xA0; These may include live conferences, testimonials from members, or classroom instruction.
  12. You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps: Choose upload on the upper right side of the screen. Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK. Choose upload video While the video is loading add additional information about the video. Title must clearly identify the purpose of the video and include key words when people search for the video. Write a description that defines the purpose of the video and why others should watch it. Add tags or keywords to each video that define the purpose of the video Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
  13. Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL &amp;#x2013; Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  14. Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what&amp;#x2019;s called a Custom YouTube Player instead of adding videos individually.
  15. SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter. SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
  16. Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
  17. Each slideshow or document that you upload to Slideshare can be reviewed under My Slideshows. Here you can quickly see the following: Name of presentation Author When presentation was uploaded How many have viewed Number of comments Tags My Slideshows is a good place to track online activity and see which presentations were the most favorite.
  18. Share documents online without having to contact your website provider using a service called Box.net. Visit www.Box.net and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents. You can start uploading documents immediately. These can include and not limited to the following: .pdf (portable file document) .doc or .docx (Microsoft Word) .xls or .xlsx (Microsoft Excel) .ppt. or pptx (Microsoft PowerPoint) .jpg, .jpeg, .gif or any other type of picture files Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
  19. Once each file is uploaded it can be organized into folders which help you find files quicker and share them with others. Create and add new folders like you would with paper files at your desk. Box.net can serve as an additional backup to the documents you need away from your computer and be able to download them from anywhere with an internet connection. To the right of each file there are three options: actions, shared, and comments. In the actions menu you can: Download the file Upload a new version of the file Rename the file On the shared menu you can: Share file by email Share file by creating a hyperlink. For an example open this document http://www.box.net/shared/xungdrk721 Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
  20. In order to make your files accessible on your website or blog you will want to create a widget from Box.net that your can embed using the HTML source code. This requires you to follow the same directions as Embed HTML Source Code into Blog but I recommend inserting this widget into one of the columns that appear on your blog. Check with your blog software to see how to embed widgets in the blog so that every page displays the Box.net information. Notice that the HTML source code contains the characters width=&quot;460&quot; height=&quot;345&amp;#x201C;. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the Box.net widget fit the right size exactly in your blog. If you can copy and paste then you can embed this widget into your blog or website.