Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.

1. http://Budurl.com/
DougsSecret
Mobile enabled resource library
Find PowerPoint for presentation
Save time finding the right resources
Model best practices using the right tools

2. http://blog.nielsen.com/nielsenwire/online_mobile/what-
americans-do-online-social-media-and-games-dominate-activity/

3. http://blog.nielsen.com/nielsenwire/online_mobile/what-
americans-do-online-social-media-and-games-dominate-activity/

5. What is stopping YOU from
using technology?

6. Common Excuses
• Don’t have enough time to learn
• Don’t have enough time to use
• Don’t have the budget to spend
• It won’t work in my market
• Don’t see the value

7. Communication Process

8. Preferred Methods of Receiving
Digital Communication
• Email
• RSS reader
• Facebook
• Twitter
• Linkedin
• Text message

9. Assessment Tools
http://Docs.Google.com
http://wufoo.com
http://SurveyMonkey.com

10. SurveyMonkey

11. What is the Content?
• Blog posts
• Videos
• Pictures
• PowerPoint
• Favorite websites
• Status update

12. What is the Tool?
• Wordpress
• YouTube
• Flickr
• Slideshare
• Delicious
• Ping.fm

13. Where does it go?
• Email
• RSS reader
• Facebook
• Twitter
• Linkedin
• Text message

14. Links vs. RSS Feeds

15. Example RSS Feeds
• Blog
• Category of blog posts
• YouTube videos
• SlideShare presentations
• Podcast audio files
• Favorite websites on Delicious
• Twitter stream
• Flickr photos

16. Database Management
• Blog subscribers by email
• Facebook friends
• Linkedin connections
• Twitter followers
• YouTube subscribers

17. Advanced Linkedin Search

19. Linkedin Positions
• Relocation director
• Human resources
• Asset manager
• Builder/developer
• Divorce attorney
• Financial planner
• REALTOR

22. Email Best Practices
• Email signature
• Lead generation on website
• Offer a special report
• Auto-responders
• Include links to multimedia

23. Share, Don’t Sell
Share your experiences
Share your expertise
Share your photos
Share your videos
Share your business
Share your personal life

25. Facebook Fan Page

26. Search for Pages

27. Communicating on Facebook
• Status update
• Poke
• Post to wall
• Share multimedia
• Facebook email message
• Comment on photos & videos

28. Facebook as a
Listening Tool

29. De#ine common language speci#ic to Twitter, Facebook, Linkedin and YouTube that a broker must know what to look for when managing social media
efforts.

30. Twitter Twang
• RT = I am sharing someone else’s tweet
• @YourName = I want you and world to know
• #realtor = I want to update realtor talk
• Link = directs people to more content
• Text = description of link and notice

31. Hootsuite

32. Tweet Creation

33. Create online listening hubs that notify the broker when positive or negative statements are made about the company.

34. Google Alerts

35. www.SocialMention.com

36. www.Twazzup.com

37. Tweetbeep

38. Agent Responsibilities
• Build relationships
• Listing appointments
• Buyer counseling
• Negotiate contracts
• Write articles
• Capture pictures
• Capture videos

39. Admin Responsibilities
• Create accounts
• Optimize profile
• Create toolbar
• Integrate RSS feeds
• Edit raw content
• Optimize and upload
content

40. Don’t Have Time
to Learn?

41. How Do You Subscribe?

42. YouTube
• Search for video tutorials
• Search for webinars and
live presentations
• Search for YouTube playlists
• Subscribe to Expert’s
channels

44. How Do You Subscribe?

45. SlideShare
• Online PowerPoint
presentations
• Search for keyword and/
or topic
• Click on embedded links
• SlideShare Events

47. iTunes
• Subscribe to Podcasts
• Subscribe to Videocasts
• iPhone/iPad apps
• Publish to iTunes

51. http://budurl.com/delegatethehow

52. http://Budurl.com/
DougsSecret
Mobile enabled resource library
Find PowerPoint for presentation
Save time finding the right resources
Model best practices using the right tools

53. NAR Profile of Home
Buyers and Sellers

60. Video

63. YouTube Search

64. Types of Videos
• Video testimonials
• Property tour
• Neighborhood videos
• Screen capture tutorials
• Live streaming videos

65. Kodak Playtouch

66. Join.me

67. Screen Capture Video
• Camtasia
• Jing
• Screenr

69. Share on YouTube

70. 2. Online Documents
Online Documents

71. DropBox

73. PDF Documents
• Broker disclosure form
• Buyer agreement
• Sales contract
• Buyer relocation package
• Investment property guide Password
• Loan approval documentation protect?

74. Excel Documents
• Financing alternatives
• Investment analysis
• Rent vs. own analysis
• Principle - Interest - Taxes - Insurance
• Monthly budget for living in country

75. Categories of Clients
• Buyers
• Sellers
• Investors
• Land owners
• Builders
• Relocation

76. Links and Folders
• Every document is a link
• Every folder is a link
• Links and folders can be public
• Links and folders can be private

77. http://SlideShare.net

78. Types of Presentations
List Process Presentation
22 Ways to 11 Steps to Buy a
Maximize Your Property Using Investor
Investment Your IRA
8 Steps to Get
56 Problems
Pre-approved for Buyer
Inspectors Will Find
a Home Loan

79. SlideShare ZipCast

80. SlideShare ZipCast

81. http://www.slideshare.net/pacificlots/why-
relocate-to-costa-rica-an-expats-guide

82. http://www.slideshare.net/
dougdevitre/presentations

83. 12 Step Program

84. http://www.slideshare.net/dougdevitre/six-ways-
to-build-your-online-brand-fo-REALTORS

85. Choose Calls to Action
• Fill out this form
• Subscribe to RSS
• Search for homes
• Download special report
• Contact us
• Expiring offer

86. Theme Selection
• http://WooThemes.com
• http://StudioPress.com
• http://ThemeForest.net
• http://iThemes.com

87. Page Architecture
• IDX search
• About me
• Neighborhood profiles
• Contact me
• Special reports or offers

88. Author Selection
• Lead agent
• Listing agent
• Buyer agent
• Assistant
• Lender
• Title company

89. Categories Selection
• Sections of newspaper
• Neighborhoods
• Micro-niches
• Random thoughts

90. MailChimp

91. RSS Email Campaign
• RSS feed
• List
• Subject line
• Reply address
• Tracking
• HTML email
• Plain text email

92. Campaign Builder

93. RSS Merge Tags

94. Feedburner

95. EyeJot

97. Skype Video
• Video call
• iPhone video calls
• Video screen share
• Video interviews on
YouTube

101. Access to REALTOR® Content

102. Access to REALTOR® Content

103. http:/REassociations.OurToolbar.com

105. Bookmarks
• Blog
• YouTube
• Slideshare
• Special reports
• FAQ links

106. Blog
• Every blog post is a link
• Every category of blog post is a link
• Subscribe by RSS
• Domain forwarding

107. YouTube
• YouTube channel is a link
• Every video is a link
• Every playlist is a link
• Social media shortcuts

108. YouTube Playlists
• Screen capture videos
• Video promos
• Live events
• Video testimonials
• Mobile uploads
• Personal

109. Playlist Views
Grid View vs. Player View
http://www.youtube.com/ http://www.youtube.com/
movewithdoug#g/p movewithdoug#p/p
Every playlist is assigned its own hyperlink.

110. YouTube Favorites

111. What are QR Codes/Tags?
• Quick response code
• Picture scanned to a hyperlink
• Must have Smartphone
• Must download QR scanner application
• Must have Internet connection

112. QR Code vs Tag
http://www.flyteblog.com/flyte/2011/05/mobile-marketing-
advice-qr-codes-or-microsoft-tags.html

113. 112

114. 113

115. Goo.gl

116. 115

117. 116

118. 117

119. 118

120. 119

121. Placement of QR Codes
• Business cards
• Yard signs
• Listing flyers
• Brochures
• Magazines

122. Return on What?
Return on Return on
Time Investment

123. Website Grader

124. Klout

125. Analytics Reports

126. Google Analytics

127. Return on Time
• Learning new
software/equipment
• Setting up technology
• Daily use
• Measuring results

128. Return on Investment
• Cost of equipment
• Cost of software
• Cost of labor
What is the payback period?

129. Homework Assignment
• Prioritize activities
• Dedicate time
• Make a budget
• Technology plan of action
• Choose preferred asynchronous
learning environment

130. http://knowem.com/

131. http://budurl.com/
trackprofiles

133. thanks