Think you’ve tried everything to attract young REALTORS® into leadership positions at your association? Think again. If you use the right communication tools to market to young members, you can attract and develop a team of new leaders to participate in a collaborative environment. Learn how to assign responsibilities based on strengths, skills, and personalities, so young REALTORS® are satisfied with their volunteer experience and keep coming back for more. This PowerPoint can be used with your leadership team for your REALTOR Association and YPN (Young Professional Network).

1. Recruiting, Retaining,
and Reviving Young
Leadership
@DougDevitre
Flickr.com/DougDevitre
DougDevitreDelivers.com
Delicious.com/DougDevitre
Slideshare.Net/DougDevitre
YouTube.com/user/MoveWithDoug
Facebook.com/DougDevitreDelivers

2. “Remember that age is not a factor
in professional maturity.”
Melody Tang

4. Definition of Young
• Fresh mind set
• Innovative
• Un-tapped
• Unique perspective
• Ambitious

5. Managing the Millennials

7. “Young people know the score.
They understand that their
employability and career is their
complete responsibility.
They recognize that a key to
their success is...
constant learning.”
Tony DiRomualdo

9. “One of the core fundamentals
of our group is to give back.”
Toys for Tots Holiday
BarCamp is giving all leftover cash to local charity.
Raising the REALTOR® brand in our community.
Nobu Hata
Minneapolis, MN
Minneapolis Yo Pro
www.facebook.com/maaryopro

11. The 3Rs of Relevancy
• Recruiting
young leaders
• Retaining
existing volunteers
• Reviving
participation

13. 3 Ways to Recruit Talent
• Create/Improve
YPN chapter
• Survey individuals
• Discuss challenges

14. “Recruiting gets a whole
lot easier when you have a
Reputation for being a
great place to work.”
Joanna Meiseles

16. Create/Reinvent a
YPN Chapter
http://Realtor.org/YPN

17. National Association of
REALTORS® YPN
“Just two years ago we
had 0 chapters, now
we are in 30 states!”
Shannon Williams King
San Diego, CA
NAR YPN founding member
http://Realtor.org/YPN

18. Colorado Association
of REALTORS® YPN
“Membership is more than doubling
every month and we are thrilled to be
a growing and thriving group!”
Amanda Divito
Arvada, CO
Colorado YPN
http://www.facebook.com/group.php?gid=432310955390

19. Young REALTOR®
Survey Template

20. Challenges to Creating
Young Leadership Groups
• Excluding older members
• Attendance at events
• Finding quality volunteers
• Conflicting schedules
• Mentors availability
• Smaller associations

21. Challenges to
Opportunities Creating
Young Leadership Groups
• Excluding older members
• Attendance at events
• Finding quality volunteers
• Conflicting schedules
• Mentors availability
• Smaller associations

22. I belonged to NVAR and GCAAR so it made sense to foster
mutual cooperation with a couple local boards
Since many REALTORS® in the area have more than one
license. We brought in GCAAR, NVAR and FCAR.
James Nellis II
Alexandria,VA
Washington D.C. Metro Chapter
http://www.ypnmetrodc.com/

24. Our Young Professionals are creating the
“Association of the Future”
•New members participate weekly
•Create their own leadership path
•Community service oriented
David B. Bennett, CAE
St. Petersburg, FL
Pinellas Realtor Organization
http://www.tampabayrealtor.com/

25. Calgary Real Estate Board
Young Leaders Group
• Meet once per quarter
• Survey with social media as focus
• Waiting list to participate
• Future Board of Directors
http://www.creb.com/

27. Your next steps:
• Start your own YPN chapter
• Join regional YPN groups
• Host a young member forum
• Send out a survey
• Create a task force
• Use social media to recruit
and promote

28. Task Force Survey Template
Retain

29. “If we're going to create the best
business climate to create higher paying
jobs and retain our young people,
we're going to have to build a
workforce prepared for the
opportunities of the future.”
John Hoeven

31. 3 Ways to Retain Volunteers
•New responsibilities
• Leadership training
• Education

33. New Responsibilities
• Uploading content to the right tool
• Bookmarking favorite sites
• Status updates
• Writing articles
• Taking pictures
• Recording videos

34. Saskatoon Regional
Association of REALTORS®
http://www.srar.ca

35. Distributing the Workload
4 Sub-committees, 5-7 members each
- Technology
- Social media
- Communications
- Educations

36. Leadership
Training

37. Leadership Training
• State Association Leadership Academy
• National Association of REALTORS®
Leadership Academy

39. 83 Graduates
37 Board Presidents
6 MLS Presidents
55 have served as State Directors
49 on state committees
14 of those became chairmen
13 on Strategic Action Committee
7 on MAR’s Executive Committee
7 RPAC Trustees
5 CENTER Trustees
1 WCR Governor
1 WCR State President
1 CRS State President
1 MAR Officer Steve Strawn, 2010 Chair
Missouri Association of REALTORS®
Leadership Academy Steering Committee
http://missourirealtor.org/content/LeadershipAcademy.htm

40. http://Realtor.org/LeadershipAcademy
NAR Leadership Academy
We learn continuously how to improve ourselves and
how to give back to REALTOR® associations at the
local, state and national levels. The program and
interaction inspire and motivate me to continue to
grow and develop as a community leader,
REALTOR® leader and business leader! I love this
experience and am most grateful to NAR for having
such an awesome and enriching program in place!
Mark Palace
Palace Properties International, Inc.
Indian Harbour Beach, FL

41. http://Realtor.org/LeadershipAcademy
NAR Leadership Academy
The best part of the NAR Leadership
Academy was rediscovering that I
can accomplish anything I put my
mind to as long as I stay true myself
while building on the principles
learned there.
Jan Ellingson
Bellingham, WA
Better Homes and Gardens Real Estate

42. National Association of REALTORS®
Leadership Academy

43. YPN Academic Advising 101 Program
YPN Nashville went "Back to School" and tossed
back to the collegiate academic counseling, college
fair and advising model. More than 50 real estate
professionals showed up to learn, discuss and interact
about every designation from CCIM to CRS.
Brian Copeland
Nashville and Beyond
Tennessee YPN Chapter
http://www.realtor.org/ypn/chapters/ypn_tennessee_nashville

45. Reviving Participation
• Live networking events
• Create online network
• Community service

47. “3 out of 4 young professionals
under the age of 28 place more
importance on the quality of
the community than the
availability of jobs.”
Next Generation Consulting

49. Over 45 people for socials/
happy hours throughout last
year.
Over 70 #realtors signed up
for our 4-part social media
series.
Dawn Miller
Virginia Beach,Virginia
Hampton Roads YPN Chapter
http://www.centerforrealestate.com/realtor/ypn.html

50. Volunteer Mixer Idea
Board to host a volunteer “mixer”
• Current and past Board volunteers and
prospective volunteers
• Meet, mingle, and learn about the various
committees.
• Held prior to the call for volunteers being
sent out.
http://www.ottawarealestate.org

52. Online Networking
• Tweetups
• Twitter hashtags
• Facebook Events
• Foursquare
• Pegshot
• Ustream.tv

53. TweetUp
• Screen shot 2010-04-05 at 9.57.51 AM 2.png

54. #Hashtags

56. “We are proud of our
community service projects!”
Rebuild Houston
Clothing drive for the Big Brothers Big Sisters
Top Producers Panel, featuring REALTORS® under 40
Courtney Johnson-Rose
Houston, TX
NextGen REALTOR® Group
http://har.com/NRG

57. Facebook Tips
• Assign admins
• Comment on
comments
• Promote events
• Embed fan Box on
website

59. Foursquare
• REALTOR®
members can check
in during events
• Post updates about
events
• Mayor Contest

60. FourSquare Example

61. http://twitter.com/dougdevitre/realtor-associations

62. Thanking Others
for Sharing Tweets

63. ReTweeting
Member Statements

64. Featuring Members
in Tweets

65. ReTweeting
Local News

66. Surveying Members

68. Pennsylvania YPN uses social
media to announce, discuss,
and interact with Government
Affairs topics and state legislation.
Christopher S. Beadling
Pennsylvania YPN
http://ParYPN.com

70. "When I started in the real estate industry,
I was just 18, and there was definitely a lack
of 'youth inspired' organizations in the
field. Since joining YPN and attending
networking events, it has definitely been an
energy boost for my career.
Sharing ideas and stories and networking
with other young professionals has helped
me in my career path and given my
business a definite edge."
Kate Koplinka
Long Island, New York
Coldwell Banker M&D Good Life

71. The 3Rs of Relevancy
• Recruiting
young leaders
• Retaining
existing volunteers
• Reviving
participation

73. http://BudURL.com/aei2010
• Social Media Performance Guide for
REALTOR® Associations
• Association Executive Insight
• PowerPoint presentations
• Assessments

74. “The old ways, the pecking order, strict
hierarchy, slow promotional tracks, and
short life spans that kept one generational
cohort isolated from other generational
cohorts no longer exist.”
Ron Zemke