Take a look at an effective approach on determining how Realtor Associations Can use Social Media. This proposal includes quantifiable results using social networking sites such as linkedin, facebook, and twitter for marketing, communication, and advertising.

2. Strategic Objectives
Position REALTOR® Association Website as
premier destination for content for REALTOR®
Association members, REALTOR® members,
course providers and consumers using social
providers,
media.
Create, maintain, and support online communities
among t target audience.
t di
Allow members to share innovative ideas freely to
help one another build a sustainable and valued
p
buyer representative business.
Increase value of REALTOR® Association to
existing members
members.
Market services to more REALTOR® members.

3. Social Media Action Plan
Define
D fi goals
l Select
S l t social
il Create
Ct
media sites accounts
• 60 minutes
• 60 minutes • 120 minutes
Add content Multi author
Multi-author Syndicate with
Blog other sites
• 120 minutes
• 120 minutes • 120 minutes
Marketing Maintenance/ Tracking
risk analysis
• 180 minutes • 60 minutes
• 120 minutes

4. Define Goals
• D fi th goals, di ti
Define the l direction, and
d
responsibilities of how each site will impact
the
th market.
kt
• Select staff members involved in
incorporating social media strategy.
• Estimated time 60 minutes

5. Select Social Media Sites
• Prioritize which sites will generate the most
exposure in the least amount of time. More
attention, focus and detail will be placed on
those sites. This will determine how many
staff hours needed to maintain each site.
• Determine which sites will be member only
benefits.
• Estimated time 60 minutes

6. Social Media Websites
• Multi-author blog
M lti th bl
• YouTube TV Channel
• LinkedIn
• Facebook
• Twitter
• Slideshare
Slid h
• BoxNet

7. Create Accounts
• Create profiles passwords, and a list of
profiles, passwords
links to each site that will be used in social
media marketing
marketing.
• Each social media site will be optimized to
brand REALTOR® Association to integrate
existing website, and extend
communication to each online community. y
• Estimated time 120 minutes

8. Add Content
• St ff will receive a Microsoft Word
Staff ill i Mi ft W d
document prior to the meeting to create a
template for content to be used in social
t lt f t tt b di il
media sites.
• Staff will transfer information from existing
marketing materials and upload
multimedia to social media sites.
• Estimated time 120 minutes

9. REALTOR® Association Blog
• C t multi-author bl f REALTOR®
Create lti th blog for
Association members, REALTOR®
members, course providers, and
b id d
consumers to market, promote, and
advocate buyer representation.
d tb t ti
• Select and invite potential authors to
become writers of blog.
• Estimated time 120 minutes

10. Syndicate With Other Sites
•It
Integrate online social profiles with another
t li il fil ith th
using HTML source code, RSS widgets,
and li k exchanging.
d link h i
• Estimated time 120 minutes

11. Marketing Plan
• Create effective sales copy website integration
copy, integration,
and email marketing plan specific to REALTOR®
Association members, course providers, and
consumers to increase exposure and participation
in social media.
• Implement promotional campaigns to increase
awareness of social media.
• Integrate social media sites into existing website
g g
• Estimated time 180 minutes

12. Maintenance
•DDevelop checklists, systems, and assign
l h kli t t d i
responsibilities for each site and whom will
perform each t k
f h task.
• Create recurring appointments to ensure
when each task will be performed.
• Estimated time 120 minutes

13. Risk Analysis
•GGenerate possible outcomes as a result of
t ibl t lt f
participation of social media.
• Develop a system for responding to
questionable items.
• Estimated time 120 minutes

14. Tracking
• S t benchmarks t review possible
Set b h k to i ibl
outcomes, number of participants, and
compare against existing real estate
i t i ti l tt
affiliated offerings.
• Implement a schedule to review
performance and strategic social media
objectives.
• Estimated time 60 minutes

15. REALTOR® Association
Investment
• Two full day meeting with management staff
management, staff,
and those who will assist in the creation,
development, and execution of social media
plan.
• Supporting documents, videos, and tools will
pp g
be distributed to streamline communication
and execution.
• Contact phone and support available at
selected times.

16. Isn t
Isn’t it Worth It?
Tipping the Scale Assumptions
• X agents in your
Members
Investment
renewing association
• 10% of REALTORS® use
social media
• X * 10% members will
b ill
use these sites
Social media has longest shelf life compared to other forms of marketing

17. REALTOR® Choices
“How ill
“Ho will members
choose between
which organization to
renew their dues?”
Build organization value
using social media
before it is too late.