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By the end of 2013, 90% of internet traffic will be video. If you don’t get on board now then chances are you will be left behind.
Video isn’t going away and if you are willing to stretch your mind, your expertise, and develop the skill set of speaking in front of a camera then you need to keep reading.
Which tools will you use?
Which software do you need?
How do you upload videos online to maximize your views and search engine optimization to BE FOUND ONLINE?
This presentation "Video Marketing Redefined: Search to Service" will show you how.
This program isn’t just another tech presentation.
This program doesn’t just tell you what’s available.
If you live, breathe, and sleep technology you will walk away with ideas you can implement in your business that integrate with your existing online communication strategy.
Consumers are looking for answers and you can now serve their needs from the search engine to using video to share your expertise.
As a result of attending this presentation you will be able to:
Create informational home buying and selling videos that help consumers make good decisions.
Create a video sales letter which convinces home buyers to save time by taking action now.
List the steps in positioning YouTube videos online using targeted keywords to help consumers find them online.
List the process of uploading videos online to YouTube and how to optimize for faster search for better customer experience.
Categorize YouTube videos to facilitate faster comprehension of home buying and selling processes.
Share password protected videos in a member’s area only section of your website.
Create screen capture videos to show consumers how to use buyer search and home valuation tools.
Build a frequently asked question video library to customers so they avoid making common mistakes in the transaction.
If you are serious about your real estate business then you need to take action now.
3. 182 million U.S. Internet users
watched online video content in
December 2011 for an average
of 23.2 hours per viewer (over
13% more hours per viewer
than in November).
comScore
4. 4 billion daily global
online video views, a
4 billion daily
global online video
25% increase in the
views, a 25% increase
in the past eight
past eight months.
months.
YouTube
13. Buying Videos to Create
• Finding the right property
• Understanding the process and steps
• Arranging for financing
• Saving for the down payment
• Appraisal of the property
• Help with the paperwork
14. Selling Videos to Create
• Marketing to potential buyers
• How to cope with a job relocation
• How to handle the paperwork
• How to price the property
• Change in family situation
15. Niche Videos to Create
• Rental
• New construction
• Commercial and investment
• For Sale By Owners
• Expireds
32. Sell with Camtasia
• How to search the MLS
• How to fill out paperwork
• How to perform calculations
• How to analyze the market
• How to use your services
33. Creating a video sales
letter which convinces
Online Sales Presentation
35. Create a Video
Sales Letter
• Write the script using
a .txt file
• Copy the text
• Paste into PowerPoint
or teleprompter
• Adjust formatting
• Record
36. Secrets of a Video
Sales Letter
• Auto-play
• Hide the controls
• Hide the call to
action button
• Create three
different calls to
action
37. Optimize Press Wordpress Plugin
• Creates sales and
membership pages
• Use YouTube or Easy
Video Player
• Auto-play or not
• Video play controller
41. Choosing a YouTube Title
• Remove .mov, .mp4 file
extensions from title
• 60 characters or less
• Refer to keyword analysis
• Ok to use same keyword
twice
• Attention grabbing
42. YouTube Description
• Include call to action hyperlink first
• Refer to keyword analysis to Include
keyword phrases in existing marketing copy
• Copy/paste any marketing descriptions,
phrases, or create your own
• End with call to action hyperlink
43. YouTube Tags
• Refer to keyword analysis
• Include as many
keywords using “_”
• Use combinations of
keywords
• Can repeat from existing
videos
58. Hire Doug Devitre for
your next event
• http://dougdevitre.com/hire-doug
• http://facebook.com/dougdevitredelivers
• http://twitter.com/dougdevitre