A brief introduction into what blogging is, why it's important for business, and how to do it.

1. The What, the Why, and the How

2.  “Blogs are independent, web-based journals
containing opinions about anything and everything.” –
David Meerman Scott in The New Rules of Marketing
and PR
 “A blog is really quite simple. It’s nothing more than a
personal website with content displayed in reverse
chronological order.” – Robert Scoble in Naked
Conversations
 A Blog (web-log) is a Website
 The RSS Structure and Blog Posts

3. Examples of Blogs on the Web

4. One Word: EXPOSURE
Source: “Study Shows Business Blogging Leads to 55% more website visitors” via http://www.blog.hubspot.com

5. 9 Blogging Benefits from John Jantsch
in The Referral Engine
1. Blogging makes me a better thinker
2. Blogging makes me a better listener
3. Blogging makes me a better writer
4. Blogging makes me a better salesperson
5. Blogging makes me a better speaker
6. Blogging keeps me focused on learning
7. Blogging allows me to test out ideas
8. Blogging makes me a better networker
9. Blogging allows me to create bigger ideas

6. 3 Essential Questions to Ask Before You Start Blogging:
1. What are you going to blog about?
2. Why do you want to blog?
3. Who do you want to read your blog?

7. Title
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