The three key elements to keep in mind when deciding whether or not they should be blogging. This presentation is for the B2B Marketing Profs Conference in Chicago 10/2/2007.

1. Should Your Business be Blogging? Businesses are finally beginning to adopt blogging into their overall communication strategy . Why should you blog? Why should you change? Why should you take the risk? Here are 3 Key Elements of blogging every business should keep top of mind.

2. Thought Leadership

3. 1. Thought Leadership is… Building a reputation in the industry that is recognized and respected . People rarely spend money or invest in a product or service if they don’t trust the people behind it.

4. Voice

5. 2. Voice is Communicating your dreams, goals, strategies, triumphs and failures transparently to customers and prospects. People recognize marketing spin when they see it, what they want is authenticity .

7. 3. Fear is The inability to move forward due to the lack of faith in your company’s ability to fend off competition or conquer mistakes. Fear is not a strategy . You will never move as fast looking behind you as you will ahead of you.

8. The Marketing Technology Blog http://www.douglaskarr.com Douglas Karr [email_address]