Facebook is becoming a must have presence for businesses of all sizes. But if you don't follow these simple rules, you will not be successful.

1. 5 Things You Must Know
to Generate Business
From Facebook

2. Dana Pulis
CEO
Kinetic Marketing Group
Doug McIsaac
Director of Social Media Marketing
Kinetic Marketing Group
Founder
SocialMontana
Presenters

3. 425 million people
284,000 in Montana
57,000 within 50 miles of Billings, Mt
Be There

4. Use a Business Page

5. Page vs Profile
It is against Facebook’s Terms of Service to
use a personal profile for business.
Use a Business Page

6. Page vs Group
Groups Pages
Mass Emails Yes No
Updates No Yes
Stream Publishing Yes Yes
Targetted Stream Posts No Yes
Support for Applications No Yes
Custom Landing Page No Yes
Age restriction Yes Yes
Can approve / restrict members Yes No
Event Inbox messaging yes No
Engagement Metrics No yes
Vainty URLs No Yes

7. Allows Brand Control
Everyone receives the same message
Can include an email capture form
Have a Welcome Page

13. Strategy
• Promotion
• Content
• Engagement

14. Promotion

15. Promotion

16. Content

17. Engagement
• Who
• What
• Where
• When
• Why

20. Goals / Planning

21. The Nuts and Bolts of Building Your Brand With Social Media
Think you know what your brand is? You might be surprised.
When: Thursday May 20, 2010, 9 am to 5 pm
Where: Billings Hotel and Convention Center - 1223 Mullowney Ln. -
Billings, MT 59101-6391
Price: $247.00*
http://www.Kineticmg.com/training
Seminar

22. Questions