2. LAS VEGAS CITY HALL
It all started with the plan to move Zappos Headquarters to the former City
Hall building in Downtown Las Vegas. What could that campus look like?
How could it influence the city around it? How could it help to revitalize
Downtown?
3. APPLE
The Google, Nike, and Apple campuses are all amazing. And Zappos considered
creating a similar HQ and polled their employees about what kinds of amenities they
would like at their workplace.
5. NIKE
Or what about Nike’s World Headquarters? They have a swimming pool,
soccer fields, volley ball courts, workout facilities, and more.
6. GOOGLE
There are some corporate campuses that you never have to leave—with
dining options, outdoor recreation, gardens, even your dog. But how do the
people there interact with the community around them?
7. DOGGY DAY CARE
When Zappos employees were surveyed about the amenities they would prefer
to have in their new campus, doggy day care was the number one request—not
human day care..
8. NYU CAMPUS
Rather than build a campus that’s insular, that doesn’t create reasons for people to
leave, Zappos decided that it would be more interesting to create a campus that
interacts with the community around it, that encourages people to interact
serendipitously with people they might not otherwise meet. A campus that functions
not only as a workplace, but also as a community gathering space.
10. FREMONT EAST
Surrounding the future Zappos HQ is an amazing neighborhood called Fremont
East. It’s filled with bars, restaurants, and shops run by local business owners. It’s
the kind of neighborhood where people run into friends on the street, where any bar
or restaurant you visit, you’ll see someone you know.
11. FREMONT EAST
It’s actually one of the most community-focused neighborhoods you can
imagine—in the place you would least expect it. Downtown Las Vegas.
Downtown Project was created as its own entity with a mission to help to
revitalize the neighborhood and catalyze the growth of the community.
18. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
19. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
and institutionalizing ROL
20. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Collisions)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
28. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
29. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
30. NATALIE
This is Chef Natalie Young. Her restaurant EAT is our first small business
investment to open. Formerly, she worked as a Chef on The Strip. And she was
about to leave Las Vegas for good until she was able to follow her passion and
fulfill her dream to open her own restaurant.
48. $50M TECH STARTUPS
We’re investing $50 million dollars in tech that are located here or are
willing to move their operations to Downtown Las Vegas. Tech
startups can grow rapidly and create jobs quickly. We believe you can
change the world with a laptop.
57. CITY AS A STARTUP
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
58. CITY AS A STARTUP
We’re working with Venture for America and have brought 14 of their Fellows
to work in Downtown Las Vegas. They are working with us at Downtown
Project and related entities. VFA is a program that sends young, talented
college graduates to work in startups to hone their entrepreneurial skills.
68. $200M REAL ESTATE
We’re inspired by the book
Triumph of the City and the
idea that knowledge is more
powerful than space.
When people live closely
together, they interact more
frequently which creates
more opportunities for them
to learn from each other.
Accelerate serendipity ->
Accelerate learning ->
Accelerate productivity
and innovation
69. WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation
70. 3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration,
creativity, and optimism
71. HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
72. OUR SECRET WEAPON
When people come to visit us in Downtown Las Vegas, they find
exactly what we found. A place that is vibrant, interesting, and
community-focused. And they want to stay, to move their companies
here. They get it
73. LEARNINGS FROM TED,
SUMMIT SERIES, SXSW,
BIF…
Curated Content
Serendipity
Learning
Connections
Community
95. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
96. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 ―collisionable‖ hours/year
100. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
101. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 ―collisionable‖ hours/year
103. RETURN ON
COLLISIONS
ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
104. RETURN ON
COLLISIONS
ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
114. THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
