Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.

2. niobium labs people
innovation brokers
vast experience EU projects, summing over 25 years of
FP6/FP7 EU programs experience
areas of expertise span robotics, industrial design,
electronics/VLSI design, graphical design, web 2.0,
semantics.
constant search for new ideas

3. idea
crowdcasting, crowdsourcing,
geotagging, reputation micro-
management, mobile
advertisement, voucher services,
google street view, 3D warehouse,
augmented reality, 3D Holography

4. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

5. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

6. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

7. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

8. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

9. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

10. augmented reality
Augmented reality is an overhyped marketing tool
Find usable applications
People can be so loyal through augmented
2004 Hype for software/plugin marketing fails. Second
life hype raising. Are we living it again ? Use Flash!!!
No proper hardware! GPS vs Image and Face
Recognition

11. communicating 3.0

12. reading between the headlines
★ Google discusses with yelp, after acquired admob, teracent
★ Google launches Goggles
★ Google launches business directories
★ Google launches voucher services
★ Augmented Reality Startups grow like mushrooms

13. reading between the headlines
★ Google discusses with yelp, after acquired admob, teracent
★ Google launches Goggles
★ Google launches business directories
★ Google launches voucher services
★ Augmented Reality Startups grow like mushrooms

14. trends

15. trends
Launch of
Layar

16. reports admod and trend finding
November
2009
http://metrics.admob.com/

17. iphone handset growth
At Niobium we were also
impressed to discover a niche
market of iphone business
professionals asking for in-house
applications under ESPA

18. mobile online advertising models
AdMob (Graphical Banner,Text Link ads on mobile
web pages) (15K mobile sites, 1B ads)
Sms/Mms Campaigns.
Wap platforms ads
video ads, iphone API for ad fetching
Status in Greece ? [Cosmote & VFGR -> myview, sms/
mms campaigns, grps ?)

19. reality advert
Reality Advert aims to bring together
content and platform providers along
with advertisers, helping them to
design and execute integrated, location
aware, campaigns through various web
and mobile channels. In addition, allows
users to manage and monitor their traffic
and statistics and presented advanced
geomarketing reports.

20. ad concept

21. platform reality
Reality Advert Server
ARML
Layar &
Twitter API KMZ/ json/xml
Junaio &
GeoRSS KML services
Wikitude*
Augmented Google
Twitter Mashups
Reality Earth/Street
Mobile Web

22. platform reality
Reality Advert Server
ARML
Crowd sourcing under
CC Attribution-Sharealike
Layar &
Twitter API KMZ/ json/xml
Junaio &
GeoRSS KML services
Wikitude*
Augmented Google
Twitter Mashups
Reality Earth/Street
Mobile Web

23. publishers - submit ad
1D Data Buy Ad Space Custom 3D Data
iGadget

24. developers - parse ad
Reality Advert
layar
append
junaio
append

25. developers - show ad

26. developers - show ad

27. developers - show ad

28. developers - show ad

29. developers - show ad

30. advertisers - statistics

31. advertisers - statistics
Advanced
Intuitive
Navigation
Screen

32. advertisers - statistics
Advanced
Intuitive
Navigation
Screen
GIS Server for data
clustering and
areas management

33. advertisers - statistics
Impressions
Time-series
Advanced
Intuitive
Navigation
Screen
GIS Server for data
clustering and
areas management

34. future statistics goal
better, intuitive interface for
GIS Queries (buffering,
clustering, grouping, circles)
custom polygon definition)
sentiment analysis
full GWT UI and iGoogle,
drag and drop gestures.

35. starbucks campaign
Disclaimer: Free WiFi Tagging is an open data community effort and the
layer is only used for demonstration purposes as a proof of concept

36. starbucks campaign
Disclaimer: Free WiFi Tagging is an open data community effort and the
layer is only used for demonstration purposes as a proof of concept

37. starbucks campaign
Disclaimer: Free WiFi Tagging is an open data community effort and the
layer is only used for demonstration purposes as a proof of concept

38. starbucks campaign
Disclaimer: Free WiFi Tagging is an open data community effort and the
layer is only used for demonstration purposes as a proof of concept

39. starbucks campaign
Disclaimer: Free WiFi Tagging is an open data community effort and the
layer is only used for demonstration purposes as a proof of concept

40. starbucks campaign
Disclaimer: Free WiFi Tagging is an open data community effort and the
layer is only used for demonstration purposes as a proof of concept

41. h1n1 flu shot campaign
http://www.impfaerzte.de/

42. integrated advertisement

43. stands inline view

44. stands inline view

45. corporate advertisement

46. business model
Personalized marketing campaigns (create new targeted layers)
Paid PPV/PPC Model
Direct marketing campaigns
Model Creations
Integrated Media Campaigns Design (web site, mobile platform)
Geographical Data Hosting and Data Quality Services
Reviews and trend analysis with advanced demographics and data
mining

47. competition complementarity
3D advertisement spaces [ABSENSE]
Groupon (voucher service)
brighkite(keep in touch with your friends)
Gowalla (share experiences)
loopt
foursquare

48. develop the client base
detailed geomarketing statistics
discussions with fourthsquare
in Greece collaboration with (10) cities, geolocate open geodata and
provide them as ad platforms
twitter apps for integration with twitter geoRSS
free geocoding services direct and inverse
extra layers on layar and free data hosting
ad distribution to popular geo location applications
presence in Mobile World Barcelona

49. Technologies* info candy
JEE, Seam, jBPM, Hibernate, JBOSS Rules.
uDig, PostGIS, MapServer, Google Maps, Bing Maps, Yahoo
Maps (and all geocoding services).
Google App Engine (python, java)
Amazon EC2, RDS. (Custom GIS Ubuntu AMI’s)
Clients Centric (ESRI technologies, Oracle Spatial, MSSQL
Spatial 2008)
Blender API, warehouse 3D custom API ;-), Google Sketch-up.

50. cooperations partners
Google Health (US)
Layar (NL)
GeoAPI (US)
firstmarkets (DE)
Rento.gr
everyone from the audience interested !!

51. cooperations partners
Google Health (US) we are also looking for
talented young people that
Layar (NL) love to create things!
GeoAPI (US)
firstmarkets (DE)
Rento.gr
everyone from the audience interested !!

52. rento case study
Same philosophy as ours, being agile in every aspect of
their work
We share the same love for technology and innovation
We both cannot care more about Data and QA!!!
They understand the benefits of mobile marketing,
geomarketing and information on the go!

53. demo
Fotos Georgiadis, CTO Rento.gr

54. application launch

55. application launch

56. Q&A
yiannis@niobiumlabs.com
dtogias@niobiumlabs.com
http://www.realityadvert.com

57. Q&A We are sure you
were intrigued
to port this
technology to
your domain!
Let us know
since
yiannis@niobiumlabs.com interdisciplinary
dtogias@niobiumlabs.com approaches is a
win win game.
http://www.realityadvert.com