Thursday 15.25 Mnd Sandrine Plasseraud Renault

Sandrine Plasseraud Brand Manager Small Cars & Customer Offers ,[object Object],[object Object],[object Object]

“ Emerging” Media and Effect they have on customer behaviour ,[object Object],[object Object]

“ Emerging” Media and Web 2.0

Netvibes – keep up with the rest of the world easily

Facebook – What are your friends doing ?

Twitter – what are you doing ?

“ Emerging” Media and Effect they have on customer behaviour User Generated Content

36% wouldn’t buy a product with negative comments online

57% are influenced by online comments about a product

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forget the 4 Ps !

Blog me I’m famous ! ,[object Object],[object Object]

Viral and Buzz Marketing ,[object Object],[object Object],Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.

Twingo Concept & Bloggers ,[object Object],[object Object],[object Object]

Twingo Concept & Blogger 1 ,[object Object],[object Object],[object Object],[object Object]

Twingo Concept & Blogger 2 ,[object Object],[object Object]

Twingo Concept – Seeding Operation

Twingo Concept & Bloggers - Results

Twingo Limited Edition Nokia - Buzz

Thursday 15.25 Mnd Sandrine Plasseraud Renault

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Thursday 15.25 Mnd Sandrine Plasseraud Renault