1. A COMPLETELY NEW APPROACH TO
CONTENT MARKETING
Image CapsuleTM Overview
©2013 NextWorks. Content is proprietary and confidential. | 1

2. Image Capsule
• The Image Capsule turns still images into interactive audience
engagements.
• Allows you to bring your content together to help you tell your story.
• Overlay technology allows placement of custom icons on digital
images that, when hovered over, open windows to additional
content.
• Content can include videos, audio clips, other images, Facebook,
Twitter, or links to other websites and transactions.
©2013 NextWorks. Content is proprietary and confidential. | 2

3. Image Capsule
FUNCTIONALITY
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4. Functionality – Design
The Image Capsule takes a
still photo, graphic, image
or infographic and turns it
into an interactive
platform that allows you to
tell a story and increase
engagement.
What makes the Image
Capsule unique is that it
can be updated at ANY
time while in distribution.
©2013 NextWorks. Content is proprietary and confidential. | 4

5. Functionality – Tags
When a viewer moves
his/her mouse over the
image (or touches the
image on a tablet or smart
phone), the tags appear.
Each tag is completely
customizable and allows
for a point of interaction.
Tags can contain video,
images, links, social
sharing, slide shows,
transactions and/or any
other digital content.
©2013 NextWorks. Content is proprietary and confidential. | 5

6. Functionality – Videos
Hovering over a video tag
shows the “play” function
and a description of the
video.
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7. Functionality – Videos
Clicking on that image
opens a video player inside
the Image Capsule that
plays the video.
Once the viewer has
watched the video, he/she
closes the video player and
is back inside the capsule
able to continue further
interaction.
©2013 NextWorks. Content is proprietary and confidential. | 7

8. Functionality – Photos, Images, Graphics
The Image Capsule let’s
you take your base image
and share other images.
Additional images help tell
the story and extend the
engagement.
You can add a caption to
give more detail.
©2013 NextWorks. Content is proprietary and confidential. | 8

9. Functionality – Photos, Images, Graphics
Clicking on an image opens
the image where it’s
hosted on the web.
©2013 NextWorks. Content is proprietary and confidential. | 9

10. Functionality – Links & Documents
Direct links to web pages,
documents, presentations
and links to other related
content can be placed on
the image to highlight
features, and tell the story.
©2013 NextWorks. Content is proprietary and confidential. | 10

11. Functionality – Links & Documents
Each link can give more
information, and take the
viewer deeper into your
content.
©2013 NextWorks. Content is proprietary and confidential. | 11

12. Functionality – Links & Documents
Clicking on a link opens
that web page.
©2013 NextWorks. Content is proprietary and confidential. | 12

13. Functionality – Transaction / Call to Action
The Image Capsule
provides an opportunity to
direct the viewer to
complete a transaction,
buy your product, sign up
for an event or mailing list,
register for a course, get
more information, or any
other call to action that
makes sense for the brand.
©2013 NextWorks. Content is proprietary and confidential. | 13

14. Functionality – Transaction / Call to Action
Clicking on the transaction
window will take you to a
web page that allows you
to complete that
transaction.
©2013 NextWorks. Content is proprietary and confidential. | 14

15. Functionality – “Like” Facebook Page
Viewers can “like” your
Facebook page directly
from the Image Capsule.
When they hover over the
Facebook tag, a box
appears that allows them
to click “like” without
leaving the capsule.
©2013 NextWorks. Content is proprietary and confidential. | 15

16. Functionality – Twitter Follow
Viewers can follow you on
Twitter directly from the
Image Capsule. When
they hover over the
Twitter tag, a box appears
that allows them to follow
you without leaving the
capsule.
©2013 NextWorks. Content is proprietary and confidential. | 16

17. Image Capsule
SHARING - DISTRIBUTION
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18. Sharing
One of the most important
features of the Image
Capsule is its ability to be
shared easily via social
media, email, and
embedding to blogs and
websites. There is a
“Share Image” tag on
every capsule.
©2013 NextWorks. Content is proprietary and confidential. | 18

19. Sharing
Clicking on the “Share
Image” tag opens a
interactivity box that
makes sharing the Image
Capsule easy.
©2013 NextWorks. Content is proprietary and confidential. | 19

20. Sharing - Facebook
Clicking on the Facebook
icon opens a Facebook
sharing page that is
familiar to the user and
allows them to post an
Users can
update directly to their
enter their
wall.
own text.
©2013 NextWorks. Content is proprietary and confidential. | 20

21. Sharing - Facebook
Post is shared to user’s
Facebook Profile.
Link is to Image Capsule.
©2013 NextWorks. Content is proprietary and confidential. | 21

22. Sharing - Twitter
Clicking on the Twitter icon
opens a Twitter sharing
page that allows them to
send a Tweet. Tweet is then posted
to user’s Twitter feed.
Link goes back to
Image Capsule page.
©2013 NextWorks. Content is proprietary and confidential. | 22

23. Sharing - Pinterest
Clicking on the Pinterest
icon opens a Pinterest
sharing page that allows
them to create a pin on
their selected board.
©2013 NextWorks. Content is proprietary and confidential. | 23

24. Sharing - Pinterest
Post is shared to user’s
Pinterest Board.
Link is to Image Capsule.
©2013 NextWorks. Content is proprietary and confidential. | 24

25. Sharing – Google+
Clicking on the Google+
icon opens a Google+
sharing page that allows
the viewer to post directly
to their stream.
©2013 NextWorks. Content is proprietary and confidential. | 25

26. Sharing – Tumblr
Clicking on the Tumblr icon
opens a Tumblr sharing
page that is allows them to
post directly to their
dashboard.
©2013 NextWorks. Content is proprietary and confidential. | 26

27. Sharing – Tumblr
Post is shared to user’s
Tumblr dashboard.
Image Capsule is active
and functional within
Tumblr.
©2013 NextWorks. Content is proprietary and confidential. | 27

28. Sharing – Email
Clicking on the Email icon
opens an email window
that allows the viewer to
send an email to anyone.
Google+
©2013 NextWorks. Content is proprietary and confidential. | 28

29. Sharing – Link Share
Sharing a direct link to the
Image Capsule is easy from
the share window.
Viewers simply copy the
link and can send it to
anyone or use it anywhere.
©2013 NextWorks. Content is proprietary and confidential. | 29

30. Sharing – Embed
Embedding the Image
Capsule to a blog or
website is easy from the
share window. Viewers
copy the embed codes and
paste them into their blog
or website.
©2013 NextWorks. Content is proprietary and confidential. | 30

31. Sharing – Embed
Once embedded in a blog
or website, the Image
Capsule is fully functional
and ready for further
engagement.
©2013 NextWorks. Content is proprietary and confidential. | 31

32. Image Capsule Mobile and Tablet Deployment
Image Capsule is fully
functional for mobile
viewing
©2013 NextWorks. Content is proprietary and confidential. | 32

33. Image Capsule
Measurement / Analytics
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34. Measurement / Analytics
• NextWorks provides ongoing analytics with the
following data:
– # of image views (how many people actually saw the Image
Capsule)
– Hover rate
– Click through rate
– Average time spend on the image
– # of embeds
– # of hovers and click per tag
©2013 NextWorks. Content is proprietary and confidential. | 34

35. Measurement / Analytics
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