Tactics Channels and Timescales

Tactics, Channels and timescales David Phillips

Learning Outcomes ,[object Object],[object Object],[object Object]

From Strategy to tactics ,[object Object],[object Object],[object Object]

Analysis of publics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-touch ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating publics maps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good old fashioned brain storm? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting the media – the questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost benefit analysis ,[object Object],[object Object],[object Object]

The long list ,[object Object],[object Object],[object Object],[object Object]

How long ... how long ,[object Object],[object Object],[object Object],[object Object]

Rules of engagement ,[object Object],[object Object],[object Object],[object Object]

Manging monitoring ,[object Object],[object Object],[object Object]

Tactics take time ,[object Object],[object Object]

Lets look at an example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Did we learn much? ,[object Object],[object Object],[object Object]

Tactics Channels and Timescales

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