Presentation for the National Cotton Council's Leadership at its Best Conference. The goal of the talk was to help leaders in Ag Business understand and learn to use social media for awareness and influence.
7. Why is Social Media Important?
-Social Media now reaches the majority of Americans 12+,
with 52% having a profile on one or more social networks.
(Edison Research)
-47 percent of journalists will use Twitter as a source for a
story (Digital Journalism Study)
-46 million Americans check their social media profiles
daily (Edison Research)
-Nearly 25% of social network users indicated that
Facebook is the social site or service that most influences
their buying decisions(Edison Research)
Tuesday, July 12, 2011
8. Today...
Listen
Create
Interact
Tuesday, July 12, 2011