You 2.0: Utilizing Social Media to Build Your Brand
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You 2.0: Utilizing Social Media to Build Your Brand
- 1. You 2.0 Utilizing Social Media to build your brand David Horne: @_davidhorne_ davidhorne.me/contact
- 2. Goal today is to get you thinking about your story. What is it? How are you going to tell it? Who are you going to tell it to? Who is your audience? What makes you unique? How can you help? I hope today you leave with a better understanding of how to answer these question. Focus on the philosophy photo credit: fast company today. tools will change. The world has changed, there is a constant war for our attention. Everything is different. The same boundaries (geography, mass exposure) don't apply. there are new ones (trust, history, common ground). We have the opportunity to create our own game
- 3. photo credit: doug88888 Why are we confused? How does social media help?
- 4. photo credit: snorg tees #1 rule: it is not about you Developing your brand is about the value you give to your community. It is a by-product of being consistent and authentic, and building relationships.
- 5. Be Authentic & Extraordinary Give instead of take (or worse push). Help and connect. Be valuable. Listen & Contribute.
- 6. Cali Lewis
- 8. Listen What is being said about you or your arena? See what others are saying? photo credit: Sarah and Iain
- 9. All roads lead to your HQ use to establish authority and expertise create here. create often.
- 10. Satellites twitter facebook youtube linkedin Place to broadcast and TRANSMIT.
- 11. Satellites reach the right people. (Shared interest) give value. help. communicate. Rob Blackwell
- 12. Caution: Google never forgets photo credit: digitalART2
- 13. Distinction: Be a human Look to make connections. Consistency and predictability builds trust. Trust appreciates your brand Be on time. Respond quickly. Accountable. Sincere. Thank You' Show them you care.
- 14. Stewart Cink Bubba Watson photo credit: SN#1 photo credit: Wikipedia
- 15. Your Story matters credit: Hugh MacLeod
- 16. You 2.0 Utilizing Social Media to build your brand David Horne is president of West Hall Media and blogs at davidhorne.me. To contact David to connect, consulting, or speaking: http://davidhorne.me/contact
Notes de l'éditeur
- Goal today is to get you thinking about your story. What is it? How are you going to tell it?                    Who are you going to tell it to? Who is your audience? What makes you unique? How can      you help?            I hope today you leave with a better understanding of how to answer these question.  Focus on the philosophy today. tools will change. The world has changed, there is a constant war for everyone's attention. Everything is different. The same boundaries (geography, mass exposure) don't apply there are new ones (trust,  history).              We have the opportunity to create our own game
- Personal Branding: August 1997 Tom Peters..new landscape individuals                              10-14 jobs by 38..us dept of labor                             44% employers
- What is a brand? What is the difference between brands like Mac. Microsoft. Honda. Toyota. has  influence. How does social media help
- #1 rule: it is not about you Developing your brand is about the value you give to your community. It is a by-product of being consistent and authentic, and building relationships. Social media gives us the environment and tools to tell our story (to the right people), stand out from the crowd, and be remarkable. Social media gives the       means to follow your passion and be heard. 
- Be remarkable because average is boring Rules: Be authentic. You exist to Give not take (or worse push). Help and connect. Be valuable. Listen & Contribute.
- Happy Tech news connected with people interested in tech news in a new way
- connected people that cared about wine Passion
- First thing to do in using social channels is listen Listen. Listen. Listen. use Google Reader, Google Alerts, twitter search.etc see what is being said about you or  your arena. See what others are saying. Comment on   Participate Blog: Home base/ HQ personal branding - buy domain name - yourname.com Place to create content that provides value to community, establishes your expertise and      authority. Create here. Create often. all roads lead here. ABOUT PAGE - about you and your work Make it easy for people to follow you and leave comments. interaction 
- **Chris Laney**  lessonsfromthecockpit.blog established authority as writer. consulting gigs
- Satellites:           Place to broadcast and more importantly transmit. REACH. EXPOSURE. (right people. give        value. help. connect) Shared interest     Facebook - good initiator. human touch.      Flickr     twitter - Fill in gaps, casual conversations. @ DM RETWEETS      Linkedin - Professional. Profile. Groups. Specialize     Myspace         Youtube      Places to communicate. Find Audience. Dunbar's Rule 150
- **Rob Blackwell**  roblackwellmusic.com use satellites to reach different communities Distinction: Be a human Looking to make connections. Give value build trust. Builds your Social Equity and Appreciates your brand  Humanize the Web: be on time. Respond quickly. Accountable. Sincere. Thank You's Show them you care.
- Beware: Google never forgets
- Networking is about helping/giving. be in many 150 groups. This builds community
- twitter profiles stewart 1,226,132 bubba 10,039
- Your Story matters. You get to write it. It defines you and makes you unique.