A brief presentation about dos and don'ts of online marketing viewed through the prism of the timeless classic "A Christmas Story." This presentation was given to a class of students at the University of Saint Francis in Fort Wayne, Indiana.

2. WHO AM I?
HOW DID WE GET HERE?
Image copyright Vizify.com
2

3. Image copyright Vizify.com
3

4. ‚A crummy
commercial!‛
FOCUS ON PROVIDING
VALUE OVER ADVERTISING
4

5. ‚A crummy commercial!‛
FOCUS ON PROVIDING VALUE OVER ADVERTISING
5

6. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛
THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER
6

7. ‚Isn’t that great? What a great lamp!‛ / ‚I don’t know…‛
THE VALUE OF A REWARD IS IN THE EYE OF THE BEHOLDER
7

8. ‚I triple-dog dare you!‛
CHALLENGE ASSUMPTIONS
ABOUT EFFECTIVENESS
8

9. ‚I triple-dog dare you!‛
CHALLENGE ASSUMPTIONS ABOUT EFFECTIVENESS
9

10. ‚Only I didn’t say ‘Fudge.’‛
FOLLOW SOCIAL
CONVENTION WHEN
COMMUNICATING
10

11. ‚Only I didn’t say ‘Fudge.’‛
FOLLOW SOCIAL CONVENTION WHEN COMMUNICATING
11

12. ‚Show mommy how the piggies eat!‛
FIND A WAY TO GIVE
PEOPLE WHAT
THEY WANT
12

13. ‚Show mommy how the piggies eat!‛
FIND A WAY TO GIVE PEOPLE WHAT THEY WANT
13

14. ‚Something happened, a fuse
blew and I went out of my skull.‛
A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES
14

15. ‚Something happened, a fuse blew and I went out of my skull.‛
A BULLY CAN FALL GIVEN THE RIGHT CIRCUMSTANCES
15

16. ‚You look like a deranged
Easter Bunny!‛
YOUR EFFORT WILL NOT
ALWAYS BE
WELL-RECEIVED
16

17. ‚You look like a deranged Easter Bunny!‛
YOUR EFFORT WILL NOT ALWAYS BE WELL-RECEIVED
17

18. ‚I had one when I was eight years old…‛
COMMUNICATE ACROSS MULTIPLE CHANNELS TO
REACH YOUR GOALS
18

19. ‚I had one when I was eight years old…‛
COMMUNICATE ACROSS MULTIPLE CHANNELS TO REACH YOUR GOALS
19

20. You have questions?
STAY IN TOUCH, I MAY HAVE ANSWERS!