Crisis And The Ceo

Risk Communications Counseling the Top Dog Presented by Dan Keeney, APR DPK Public Relations February 27, 2009

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Your Company PR

The Fundamentals ,[object Object]

Fundamentals: Define It ,[object Object]

Planning: Keep the Plan Simple ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Crisis Plan that Works ,[object Object],[object Object]

A Crisis Plan that Works ,[object Object],[object Object],[object Object],[object Object]

Planning: Crisis Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning: Vulnerability Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prioritize Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plan for Rapid Response ,[object Object],[object Object],[object Object],[object Object]

Prioritizing Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prioritize from the inside out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Role of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Forecaster We're in big trouble

The Dirty Little Secret Is… We think CEOs have it under control

The Dirty Little Secret Is… But our deference to CEOs hurts them in a crisis

Communication in a Crisis ,[object Object],[object Object],[object Object]

Example: Three Mile Island ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn from Plane Crashes ,[object Object],[object Object],[object Object]

Avianca Flight 052 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mitigated Speech ,[object Object],“ Some people have been slow to embrace our message.”

Lessons from Plane Crashes ,[object Object],[object Object]

Mitigated Speech in PR ,[object Object],[object Object],[object Object],[object Object]

What do you do? Brief your boss and hope Send an e-mail Walk into his/her office Schedule a meeting Call his/her cell phone

What do you say? Let’s get the distributors on the phone The switchboard is lighting up Get the product off the shelf now Who should we notify first about a recall I think we may want to issue a recall

Learning to be Assertive A short video Credit: Video Arts

What Keeps CEOs Awake? Source: PriceWaterhouseCoopers 12 th Annual Global CEO Survey

What We Know About CEOs ,[object Object],[object Object],[object Object],[object Object]

CEOs: Know Change is Needed ,[object Object],Source: IBM Global CEO Study

IBM’s Analysis ,[object Object],Source: IBM Global CEO Study

CEOs: Keys to Competitiveness ,[object Object],Source: PriceWaterhouseCoopers 12 th Annual Global CEO Survey

CEOs Need a Paddle ,[object Object],Source: IBM Global CEO Study

CEOs: Threats on the Radar ,[object Object],Source: PriceWaterhouseCoopers 12 th Annual Global CEO Survey

CEOs: Growing Influence ,[object Object],Source: PriceWaterhouseCoopers 12 th Annual Global CEO Survey

CEOs: Impact of CSR ,[object Object],Source: IBM Global CEO Study

Why PR “Doesn’t Get It” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Art of Giving Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Baby Seat Maker ,[object Object],[object Object],[object Object],[object Object]

Case Study: Pharma ,[object Object],[object Object],[object Object],[object Object]

Case Study: Retail ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions/Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crisis And The Ceo

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