'Innovation and Communication' by Prof. Ujjwal K Chowdhury presented at the Ideas.Arabia 7th International Conference 2012

1. Innovations in
Media & Communications
Prof Ujjwal K Chowdhury
Dean, Whistling Woods School of Communications, Mumbai
Former Dean, Symbiosis International University, Pune
Managing Editor, NGI (New Global Indian), Dubai & Delhi
Consultant, Acore Education & Media, Dubai

2. ENGAGEMENT is the KEY
 Communication Functions Evolved
 Educate, Inform, Entertain: Traditional Media
 Edu-tain, Info-tain: Branded Media
 Persuade, Sale: Advertising/Marketing Media
 Interact, Involve, Respond: New Media: First Generation
 ENGAGE: New Media: Second & Third Generation
 EMPOWER: Futuristic Media

3. CONVERGENCE is the BASE
 Convergence in Communication Technologies
 Convergence in Media Consumption
 Convergence in Media Buying
 Convergence in Content Delivery
 Convergence in Media Markets
 Convergence in Media Skills/ Human Resources

4. DIGITIZATION of CONTENT
 Digital Television Production & Distribution
 Print Media: Evolving Digital Delivery through the Cyber Media,
Ipads, Mobile devices
 Cinema Production & Exhibition
 Internet Radio & Internet Television
 Animation/VFX/Gaming Entertainment
 Digital Advertising
 New Media PR & Corporate Communication
 Social Media use in Branding
 Digital Impact: World Cup Cricket victory of India, Anna Hazare
led Anti-Corruption Movement, Tinglish song Kolaveri Di

5. CONSEQUENT INNOVATIONS
 Integrated Marketing/ Social Communications
 Convergence of Media based Communication Education
 Pyramid-structured, Learner-centric Media Education
 Experiential Brick & Mortar Education in Media
 Make your content travel across media seamlessly (Agent
Vinod turned into a graphic novel and a computer game)
 Multi-media Journalism/ Multi-media Entertainment
 Multi-media Ownership
 Multi-media Content Creation TO Consumption TO
Monetization

6. Content
Production
Life Cycle
Content Content
Monetization of Media Delivery
Content
Content
Protection

7. CHANGE THE PARADIGM
 Think Multi-skilling
 Think Digital
 Think Low Costs
 Think Collaboration
 Think Flat Organization
 Think Younger
 Think Visual
 Think Original
 Produce Less, but Original; Market and Sale More across
Platforms