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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus on the function of the text
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],When faced with a text the translator has to ask himself several questions:
[object Object]
[object Object]
ADVERTISEMENTS ,[object Object],[object Object]
FUNCTIONS ,[object Object],[object Object],[object Object]
FUNCTIONS ,[object Object],[object Object],[object Object],[object Object]
FUNCTIONS ,[object Object],[object Object]
NEWSPAPER REPORTS ,[object Object],[object Object]
Since the number of informative and vocative texts far exceeds that of expressive texts. Most non-literary writings comprise material suitable for communicative translation. On the other hand, original expression, where the manner is as important as the matter, whether it is philosophical, political, technical or literary, needs to be translated semantically. Autobiography, private correspondence and any other personal effusion also require a semantic translation, since the intimate flavor of the original is more important than its effect on the reader.
[object Object]
[object Object]
[object Object]
•  Classification of texts as: –  'informative‘ –  'expressive‘ –  'operative‘ –  'audiomedial' Reiss (1970s) Functional approach
Figure 4 -1 Text typologies (after Reiss 1976) operative  vocative, imperative  willing  vocative (Appell)  expressive  expressive, affective, emotive  feeling  expressive (Ausdruck)  informative  descriptive, declarative, informative  thinking, perceiving  informative (Darstellung)  Reiss  text types   Coseriu  language forms   Stiehler  types of human cognition  Bühler  functions of linguistic signs  
Figure 4-2 Typology of translation  (Reiss 1976) a) integral communicative performance  b) all kinds of changes of function  communicative translation  a) normal case     b) special subtype  Text = verbal component of a communication process (text-with-a-function)  study of culture-bound language differences  learned translation (deliberately marked + commentary)  Text = basic linguistic sign    foreign language learning  literal translation (grammar translation)  Text = sum of sentences  comparative linguistic research  word-for-word translation (interlinear)  Text = sum of words  Translation aim Translation type Text concept
 
 

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Translation, Function Of The Text

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Since the number of informative and vocative texts far exceeds that of expressive texts. Most non-literary writings comprise material suitable for communicative translation. On the other hand, original expression, where the manner is as important as the matter, whether it is philosophical, political, technical or literary, needs to be translated semantically. Autobiography, private correspondence and any other personal effusion also require a semantic translation, since the intimate flavor of the original is more important than its effect on the reader.
  • 16.
  • 17.
  • 18.
  • 19. • Classification of texts as: – 'informative‘ – 'expressive‘ – 'operative‘ – 'audiomedial' Reiss (1970s) Functional approach
  • 20. Figure 4 -1 Text typologies (after Reiss 1976) operative  vocative, imperative  willing  vocative (Appell)  expressive  expressive, affective, emotive  feeling  expressive (Ausdruck)  informative  descriptive, declarative, informative  thinking, perceiving  informative (Darstellung)  Reiss text types   Coseriu language forms   Stiehler types of human cognition  Bühler functions of linguistic signs  
  • 21. Figure 4-2 Typology of translation (Reiss 1976) a) integral communicative performance b) all kinds of changes of function  communicative translation a) normal case   b) special subtype  Text = verbal component of a communication process (text-with-a-function)  study of culture-bound language differences  learned translation (deliberately marked + commentary)  Text = basic linguistic sign   foreign language learning  literal translation (grammar translation)  Text = sum of sentences  comparative linguistic research  word-for-word translation (interlinear)  Text = sum of words  Translation aim Translation type Text concept
  • 22.  
  • 23.