Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à The Fast Path to Getting Published
Similaire à The Fast Path to Getting Published (20)
Dernier
Dernier (20)
The Fast Path to Getting Published
- 1. The fast (& profitable) path to publishing Brian Schwartz • www.50interviews.com brian@50interviews.com • 970-215-1078
- 2. Agenda short break from 7:15-7:20 Uncover your true unique niche The movie exercise Exercise : 4-UP Still stuck? Try 8-UP! Make it impersonal / A foundation of community An Obligation Your online identity / Your future self From pixels-to-print / The fast path to publishing Author workflow / The 4 phases of a writer An author’s marketing mindset Generating traffic
- 7. eBook Distribution / Multiple routes to monetization
- 8. Fast path to e-publishing
- 9. Fast path to print publishing
- 10. Getting your blog on Kindle
- 11. Getting your book on Kindle
- 12. More channels to sell your eBook
- 13. From blogger to author (Emulate to Learn Segment):
- 15. Josh Kaufman / Personal MBA.com
- 16. Scott Belsky / ActionMethod.com
- 17. Brian Halligan & Dharmesh Shah/ Hubspot.com & Onstartup.com
- 19. Impact Lab / Impactlab.com
- 20. Twitter to best selling author
- 21. wine.about.com
- 23. Building it all on Google & doing it all for free!
- 25. Publishing 1 tweet-at-a-time ( Justin Halpern Model )
- 26. Ideas to action
- 29. It’s worth more to you than a million bucks.
- 30. You’d be doing it whether or not you were getting paid to do it.
- 31. When you are doing it, you lose track of time.
- 32. It feels like an addiction (you truly miss it when it’s not there).
- 33. You wake up early to do it before anything else and it gives you energy, it doesn’t drain you.
- 37. Make it impersonalA foundation of community It’s not about you. You are serving a purpose greater than yourself and others know it. Teachers and pastors are great examples. Others join you despite the money. It gives you the strength to overcome adversity. It’s more exciting to see the benefit to others (It’s all about the IMPACT you can have).
- 38. An Obligation “There is vitality, life force, energy that is translated through you into action, and because there is only one of you, your expression is unique. If you block it, it will never exist through any other medium and be lost forever. It is not your business to determine how good or valuable it compares with other expressions, it is your business to keep the channel open.” - Martha Graham
- 39. Your online identityYour future self Make yourself easy to find and connect with Facebook / Linked In / Twitter Sharing your passion, showcasing your expertise, & inviting others to join you! YouTube & Podcasting Wordpress & a personal URL Squidoo & Hub Pages Examiner.com & About.com Focus your touch points.
- 40. From pixels-to-printThe fast path to publishing First create your content online. Blog, Linked In, Facebook, Twitter, etc. Second, create a manifesto or downloadable ebook (does anybody else care?) *If nobody is willing to download your book for free, what makes you think you will be able to get them to pay for it? Third, create your ebook for sale. The reasons to create an ebook instead of print have to do with freedom of endless revisions and ease of rapid distribution.
- 42. Social Media
- 44. Workshops
- 45. Webinars
- 46. Interviews
- 47. Reading
- 49. Conferences
- 51. Blogging
- 52. Editorials
- 53. Guest articles
- 54. White papers / Manifestos
- 55. Commenting
- 56. Publishing
- 57. Revising
- 58. Presentations
- 63. Converting Traffic to Leads Free offer Free subscription (value) Free membership Free trial Low cost product Reason to act now Don’t make me think
- 64. Offering relevant content Free offer / discount coupon Free subscription (value) Free membership Free trial Low cost product Reason to act now Don’t make me think
- 65. Titles & Taglines Does the title offer a benefit to the reader? If your book title was the title of a workshop, would it pull in attendees? Would they be willing to PAY? It must benefit the reader. Consider we want to be: Entertained Educated Offered more to buy
- 68. Will it look good as a thumbnail?
- 70. Google Books (coming soon)
- 71. Nook
- 72. Kobo
- 73. Sony Reader
- 74. Print books
- 75. Kindle books
- 76. Kindle Blogs
- 77. Straight from your site! (Clickbank, PayDotCom, e-junkie)
- 78. Smashwords
- 79. Scribd
- 81. Feedbooks
- 82. Diesel eBooks (via Ingram)Two paths: Direct OR Indirect (aggregators )
- 83. Fast path to e-publishing
- 84. Fast path to print publishing
- 85. Getting your blog on Kindle 1 2 3 4 Polish the look & feel Set your account Amazon & Publish! Setup a wordpress blog & setup RSS feed Write some great content! Go back to your 4 up & 8 up worksheets. 1. Create Blog 2. Create Feedburner Account https://kindlepublishing.amazon.com Get professional looking banner & cover
- 87. Confirm clean conversion with preview.
- 88. Consider hiring a professional if the formatting is wrong.Drive traffic through Social media & your blog.
- 89. More channels to sell your eBook 1 2 3 4 ClickBank E-Junkie Payloadz Apple iBookstore PayDotCom $49 setup fee. Largest affiliate network. Doesn’t offer a secure download page. First product free. $29 setup for more than 1 product. Provides secure download page. E-Junkie is only $5/mo. Try bookbaby.com? $49 setup fee. Payloadz is free (up to $50/mo.) then $14.95/mo. B&N and Google are both due to release a publishing platform this summer. Until then, you can get your content on the nook when you publish to smashwords.com
- 90. From blogger to author Amazon Rankings: #12,086 #36,421 #47,943 Began blogging in 2002. Amazon Ranking: Steffan #47,361 Creator #210,009 …From marketer to author:
- 92. Created great content.
- 93. Great cover art.
- 94. Great Endorsements (Seth Godin & Tim Ferriss)
- 95. Simple site.
- 96. Uses ‘Uncopyright’ for all posts & now applies to his book as well!
- 97. Great artwork for affiliates (widgets)
- 98. Easy transaction (e-junkie).
- 100. Offers one-on-one coaching
- 102. eMail marketing
- 104. 600,000 page views/mo.
- 105. 10,000 subscribers
- 108. Ongoing back link building*About.com has 853 subdomains (as of July-2010)
- 110. Site Hacked
- 111. Google shut it down
- 112. Moved to Wordpress
- 114. New age journalists Traditional media is motivated to find ‘in house’ experts first (case in point, this morning on the Today show, an iVillage blogger was the expert featured. iVillage is owned by NBC About.com is owned by the NY Times Examiner (A Denver based company) is owned by The Anschutz Co.
- 115. Source: Compete.com
- 116. Building it all on Google& doing it all for free! CREATE: Upload your book to Google Books Create site on blogger.com Setup Google analytics SELL Use Google Checkout to sell your print books or use Google Editions to sell your eBooks! PROMOTE Run Adwords campaigns Create a opt-in newsletter with Feedburner. Use Google Calendar for event marketing Create videos on Youtube to drive taffic Use Google Groups to create readers groups
- 117. Publishing 1 tweet-at-a-time Create a twitter account for your book title (ie. twitter.com/50entrepreneurs) Add twitter widget (from within twitter) to your blogspot or wordpress page You can either select ‘profile widget’ to include all your posts or just ‘Favs’ to list specific tweets (that you ‘star’) – can also be tweets from other twitter users. Recommended: Install ‘Twitter Tools by Alex King ’ plug in to automatically generate a tweet for each post.
- 118. Publishing 1 tweet-at-a-timeJustin Halpern Model Create an account on status.net Create a twitter account for your book title (ie. twitter.com/50entrepreneurs) Link the two. Your posts from Status.net go to your twitter page.
- 121. Mission Control
- 122. ActionMethod.com
- 123. 30boxes.comList of resources mentioned at www.kindleexpert.com (click on resources) Do just 1 thing each day.
- 124. Exploring New Markets Daisy.org Other ideas?
Notes de l'éditeur
- Will you get up a 5am to write?
- When you uncover your true passion, it doesn’t feel like work. When you find a purpose greater than yourself, you find the key to overcoming the fear to risk it all!Redefine your beliefs one interview at a time.*It can be a fictional character like TINTIN! Or Agent Cooper.*Idea: Through in one interview of a fictional character.. And that character is YOU (at least the combination of all the characteristics you are choosing to live now).
- Kim Jordan
- Wordpress allows you to cross post between LinkedIn-Facebook-Twitter from a single post in wordpress!
- Wordpress allows you to cross post between LinkedIn-Facebook-Twitter from a single post in wordpress!Revisions: Titles, covers, organization, endorsements, contributors, etc..
- Guest articles – CoBizMag, NCBR,
- Traffic = Driving traffic to your site through social media, hub pages, squidoo, personal emails, active marketingLead Capture = Converting your visitors into leadsOffers = Front End offer, Back End Offer, Affiliate Products,
- Mail Chimp101+ resource for entrepreneursFree Excerpts$5 off coupon
- Ideas for titles can come from songs!
- Ideas for titles can come from songs!
- FEEDBOOKS: Link to Don’s book:http://www.feedbooks.com/userbook/14231Requirements for Distributing Content on the iBookstoreTechnical Requirements:An Intel-based Mac running OS X 10.5 or laterAt least 1 GB RAMQuickTime 7.0.3 or later. This is so you can encode and deliver content using our dedicated software.At least 10 GB of available hard drive space (more for larger catalogs) is recommended.A broadband internet connection with an upload rate of 128 kbps or faster is recommended.Book Content Requirements:ISBNs for all titles you intend to distributeYou must be able to deliver your book content in EPUB format, passing EpubCheck 1.0.5.Financial Requirements:A US Tax IDA valid iTunes Store account, with a credit card on fileApple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.To distribute your content on the iBookstore, you can work directly with Apple or with an Apple-approved iBookstore aggregator. Aggregators can provide a variety of services, including helping you to meet the iBookstore's technical requirements, delivering your content, managing your content's metadata, and marketing. Please note that if you choose to work with an aggregator to distribute your content on the iBookstore, Apple's contractual and financial relationship is with that aggregator. Here's a list of Apple-approved aggregators for the iBookstore:BiblioCoreBook BabyConstellationINgroovesIngramLibreDigitalLuluSmashwords
- Good resources for covers:-Digital Point Forum-NZ Graphics-JA Designs
- Good resources for covers:*ForumGive benefits of going with a publisher like 50 Interviews.*Breaking barriers that self-published authors face.*Fulfillment is left to someone else*COMMUNITY…COMMUNITY…COMMUNITY
- Yes, you are welcome to use my website and an average of 5 sales / week of How to Start a BA Career is fine to share. Most of that is driven off related blog posts and email marketing as well as some brand building I do through my volunteer work with a professional organization. Contract BA is much lower and Promotable BA is still an unknown, though launch week went very well. If you’d like to connect beforehand via phone just let me know.
- Yes, you are welcome to use my website and an average of 5 sales / week of How to Start a BA Career is fine to share. Most of that is driven off related blog posts and email marketing as well as some brand building I do through my volunteer work with a professional organization. Contract BA is much lower and Promotable BA is still an unknown, though launch week went very well. If you’d like to connect beforehand via phone just let me know.
- About.com has a special relationship with Google. Those relationships with Google will trump SEO, no matter how good you are.Started in Jan ’05.Built on wordpress.Work for about.com!Keys to success: -backlinks-links within your own site-writing about something you enjoy-sangria recipes
- She’s really a brilliant writer.
- Google appears to be assembling a ‘one-stop shop’ for authors to publish their books. The q. is – who is searching on google for books (vs. Amazon), and are those searching for content on Google willing to pay for it?Adopt best practices from Google Webmaster Central.$100 payout threshold on Google Editions
- http://twitter.com/goodies/widgets
- http://twitter.com/goodies/widgets
- Google appears to be assembling a ‘one-stop shop’ for authors to publish their books. The q. is – who is searching on google for books (vs. Amazon), and are those searching for content on Google willing to pay for it?