The document summarizes an event called ICEEfest organized by Thinkdigital. ICEEfest is a major digital marketing conference held in June 2013 in Bucharest, Romania. The conference will feature keynote speeches, workshops, exhibitions and awards over multiple days. Thinkdigital operates across several digital industries and has a presence in several Central and Eastern European countries. The document provides details on sponsorship opportunities for the conference and exhibition.

1. June 2013, 6th-7th
Grand Cinema Digiplex
Baneasa Shopping City
Bucharest, Romania
[Last update: 15th of April ’13]

2. ICEEfest is a major event organized by
Thinkdigital. The TD Group of companies was
launched in 2006. Currently, it operates in
industries such as online advertising, affiliate
marketing, e-commerce, events, and social
gaming. The TD Group has a wide coverage in
countries like Greece, Cyprus, Romania,
Bulgaria, Hungary, Albania [and soon Turkey].
Sales Platform Social Gaming Event
Sales House Performance Marketing
Geo Presence: GR Geo Presence: Geo Presence: CEE
Geo Presence: Geo Presence: GR/CY
Launch: 2012 GR/RO/TR/Global Launch: 2008
GR/HU/RO/BG/CY/AL Launch : 2010
Launch : 2006 Launch: 2004
Leading Digital Media & Marketing Group. Geo Presence: CEE & S.E. Europe

3. Since 2008
ICEEfest
[RoNewMedia brought to the next level]

4. 2012: 3 days of search and social
media, digital marketing, mobile and
gamming, content and e-commerce.
• 91 speakers and trainers
• 41 keynote speakers
• 5 debates
• 18 workshops
• 30 hours of conferences
• 35 hours of workshops
• 3 hours of IAB MIX Awards

5. A complex event:
• Exhibitions
• Conferences
• Workshops
• Magazines
• Awards
• Party

6. Facts & figures
o Over 153,000 search 1400
results of
1200
RoNewMedia in
Google 1000
o More than 62,000
search results of 800
“RoNewMedia 6.0” in
Google 600
o 23 media partners
400
o Over 10 participating
countries 200
o More than 1,255
0
tickets sold
RNM RNM RNM RNM RNM RNM
o Over 2,500 visitors 1.0 2.0 3.0 4.0 5.0 6.0
Conference audience Speakers Expo Visitors
o 53 companies involved

7. Massive Media Coverage:
 TV: Over 8-hour live
broadcasts on local and
regional TV stations
 Print: +150 articles
 Online: +500 news
article, +350 blog
posts, +3,500 tweets and
Facebook updates
www.iceefest.com/news

8. Multimedia links: Click on thumbnails for more!
1. Behind the
Scenes
2. List of
Speakers
3. Key
Presentations
4. FB Photo
Albums

9. Behind the scenes : Watch our [funny] making-of ;)
For the extended version click on the left picture.
Or on the right one for the 3 minutes brief version ;)

10. In 2013
We will hit the next level AGAIN! ;)

11. 1. EXHIBITION: 6th-9th of June 2013
GRAND EXPO
STARTUP ROAD
NETWORKING VIP LOUNGE
2. CONFERENCE: 6th-7th of June 2013
KEYNOTES
WORKSHOPS
DEBATES
3. AWARDS, MEDIA & FUN
IAB MIXX Awards
VIRAL Movie Night
ICEEfest Magazine
WEBTV Studio
PARTY RoNewMedia – ICEEfest 2013

12. This Year’s Content Streams are:
• Digital Publishing & Digital Advertising
• eCommerce & eBusiness
• Content Marketing & Social Media
• Mobile, Games & Apps
• AdServing, Research & Data Analytics
• Innovation, Start Ups & Small Biz

13. 1. EXHIBITION
Grand Expo
Startup Road
Networking VIP Lounge

14. The Grand Expo: B2C and B2B audience in one place!
This year we are growing bigger and doing things better.
Our new home is Grand Cinema Digiplex at Baneasa
Shopping City in Bucharest.
On top of the regular ICEEfest [RoNewMedia]
participants, there are expected:
o 2,500 visitors on Thursday and Friday [very likely to
be targeted for B2B]
o at least 7,500 consumers [the average traffic of the
location on a regular spring weekend].
That’s up to 10.000 visitors! By far the largest audience
ever to attend a technology and interactive event in the
CEE and SE Europe!

15. The Grand EXPO Avenue

16. The Grand Expo Networking Area

17. ICEEfest Expo 2012

18. The Startup Road: the perfect place to grow your idea!
We support new ideas! Hence, we have come up with a
plan to highlight your business stand and catch the
attention of the right visitors and consumers.
For 2 days, you will have a 4 square metre stand at your
disposal on the Startup Road. This is located right in the
heart of the venue facing the Grand Expo, the VIP
Networking Lounge, the main Conference Hall, and the
Workshop Rooms.
ICEEfest rewards early bookings! Book before the 15th of
March 2013 to take advantage of an exclusive discount.

19. The Startup Road

20. The VIP Networking Lounge: meet great minds!
This year, we are setting up a special VIP Networking
Lounge where you can bond with speakers and important
figures of the industry.
The VIP Networking Lounge is the place to be for real
businessmen. Only a carefully selected high-class
audience will be grated access to join the speakers and
trainers for follow-ups and business meetings.
In addition, up to 20 senior executives will be invited to
attend first-class presentations given by our top rated
speakers.

21. The VIP Networking Lounge

22. The VIP Networking Lounge

23. 2. CONFERENCE
Keynotes
Workshops
Debates

24. 2008 - 2012
+160
SPEAKERS
2012 and beyond

25. Matt Peters
Founder, Pandemic Labs
Chris Clarke
Chief Creative Officer, LBi
Vincent Sider
VP Social Media
BBC Worldwide
SOME OF THE Steve Vranakis
Geoffrey Hantson
Managing Partner, Duval Guillaume
Modem “One of the 25 most
2013 Creative Director
EMEA, Google Creative
Kieran Flanagan
Marketing Director
CONFIRMED
Lab EMEA, HubSpot
creative people in advertising”
[Business Insider]
SPEAKERS
4th of March 2013
Bela E. Papp
Advertising & Online
CEE
Serhad Bolukcu Director, Microsoft Enon Landenberg
CEE Market VP Commercial
Manager, Facebook Marketing, SpaceIL
Andrzej Moyseowicz Lars Samuelsen
Innovation Partner / Digital Strategy Director
Founder, Freemavens EMEA, Grey Group

26. 2008 - 2012
+80
BRANDS
2012 and beyond

27. +90 keynote speakers – including top
executives from
Google, Microsoft, Skype, Yahoo!, Reute
rs, BBC, MSN, Samsung. Alongside with
many others, they took part in the
greatest event the interactive industry
has ever witnessed in Bucharest in 2012.
In 2013, get ready for… more ;)
• Keynotes > leaders of big companies
in the main Conference Halls
• Workshops > deep analysis and
trainings in our Workshop Rooms
• Debates > real-time talks and open
dialogues with the audience on the
hottest issues of the industry.

28. ICEEfest – RoNewMedia 2012 Avenue

29. 2013 Conference Hall

30. 2013 Conference Hall

31. 3. AWARDS,
MEDIA & FUN
IAB MIXX Awards 2012
Viral Movie Night
Magazine
WebTV
Party

32. IAB MIXX Awards – Last year, we proudly presented in
partnership with IAB Romania the 1st edition of the world’s
famous IAB MIXX, hosted by Andi Moisescu [Voice of Romania].
And we’ll doing it again! The interactive industry will
acknowledge the best of 10 categories.
Details: http://www.ronewmedia.ro/iab_mixx_awards
Photos: Click on images for more pictures from the event

33. Viral Movie Night – After the
successful premiere in
2012, the place-to-be for
branded video producers will
be back. Greater and better!
Join the live, smart and funny
public debate with
directors, creative
people, and artists that hit
the views. A stand-up
comedy show and the three-
hour selection of the most
outstanding viral videos will
follow for a complete movie
theatre experience! 2012
Click to see the
live TV coverage!

34. Viral Movie Night 2013

35. Magazine – Our magazine is
distributed together with the
local BIZ magazine. It is issued
in 8,000 copies and it gives
people a glimpse of what is
going to happen during the
event.
More than 3,000 printed
copies [in addition to the e-
paper edition] were hand out
to all participants in 2012.
In 2013, look for the 2 nd issue
of the insightful ICEEfest
Magazine!

36. WebTV – No. We won’t do live
streaming ;) It’s a paid
event, so we’re keeping it this
way. We respect our
attendees that are buying
tickets.
But the Internet viewers can
take part in the debates from
our WebTV Studio!
The main presentations of the
conference will be available a
month after the end of the
event in a v.o.d. system.
Check here the keynotes from
last year.

37. Party – We can’t say more! ;)
What happens at
ICEEfest Party
stays on…
Pictures here! ;)

38. JOIN THE CLUB
Event Partner . Stream Sponsor
Grand Expo Exhibitor . Start Up Road Exhibitor
IAB MIXX Awards & Party Sponsor .
Viral Movie Night Sponsor… and NOT ONLY ;)

39. WARNING! We don’t
believe in: one-size-
fits-all theory!
So, feel free to ask for
a special offer
tailored to your
needs.
Over 2,500 B2B
people meeting your
business target, and
7,500 B2C people are
waiting for you at
ICEEfest!

40. Quality audience: based on the 2012 paid tickets
Which of the following comes Which of the following
closest to describing your job describes your type of
title or job level? business or organization?
Others
Consultant CEO
6% 8%
27%
Agency Brand
CMO /PR
21% 30% 21% 35%
Service Research
Director 34% Provider 11%
23%
Marketing
Manager

41. Many ways to become our partner!

42. Partner – All our main partners
(up to 3, for the whole event)
have lots of options to choose
from.
Once you become a ICEEfest
partner, your company’s name
will appear on all media
packages. That is an estimated
value of €1 million in media
exposure!
Your message will be spread
across all the platforms we are
using, from TV channels, to
radio, to online, to presence in
the exhibition area, and
special projects
before, during, and after the

43. Common Advantages for all the Conference Partners
Platinum, Gold, Silver sponsors have the following common
benefits:
 the logo displayed on the event website
 the logo published on all the materials and invitations distributed
before the event
 the logo displayed on the indoor directories that will guide
people to the conference room
 the logo on banners promoting the event (according to the
media plan)
 exposure during the event
 coverage on all media channels: TV, radio, online and print
 the possibility to insert promotional materials in the event’s
paper folder

44. Common Advantages for all the Conference Partners
 PR&Communications plan customized for the market
sectors targeted by the sponsor
 Interviews with the company’s representatives on event’s
website and media partner’s websites
 Distribution of ad materials at designated places in the
theatre
 Your logo on the main conference stage
 Your logo appearing on Conference Screens in the pauses
between the panels
 Conference Bag Inserts

45. Special Advantages for Conference Partners Before the Event
SOLD! SOLD!
Your company in: Platinum Partner Gold Partner Silver Partner
(45.000 €) (25.000 €) (15.000 €)
TV Spot (according to media  up to 5”  up to 3”  up to 3”
plan)
Radio Spot (according to media  up to 5”  up to 3”  up to 3”
plan)
Web  one frame  in a common frame  in a common frame
banners Gold+Silver Gold+Silver
Iceefest.com website  with the mention “Platinum  with the mention “Gold  with the mention “Silver
sponsor” sponsor” sponsor”
Printed invitations and  with the mention “Platinum  with the mention “Gold  with the mention “Silver
newsletters sponsor” Sponsor” Sponsor”
Print ads  with the mention “Platinum  with the mention “Gold  with the mention “Silver
sponsor” sponsor” sponsor”

46. Special Advantages for Conference Partners Before the Event
SOLD! SOLD!
Platinum Partner Gold Partner Silver Partner
(45.000 €) (25.000 €) (15.000 €)
Logo on the conference   
program
Speaches  30’ keynote speech in the 20’ Keynote in the second 
first part of D1 part of D1
Free invitations for the event  15 (+ 50% buy discount)  10 (+ 40% buy discount)  5 (+ 30% buy discount)
Flyers and brochures   
distributed at the event
Promotional movie in off-time  lasting 2 ‘  lasting 1’  lasting 30’’
Branding one of the events of  Lunch offered by Platinum  Coffee break offered by
the day Sponsor Gold Sponsor
Preferential visual presence  with the mention “Platinum  with the mention “Gold  with the mention “Silver
sponsor” sponsor” sponsor”

47. Content Stream Sponsor
Just choose one of the
conference’s streams (the
one that best fits your
company’s audience) and
brand it.
The way you “play” with
the audience gathered
around one track is on
you. We give you the
subject, the conference
room. And from then
on, sky is your limit.

48. Special Advantages for Stream Sponsors
Platinum sponsor Gold sponsor Silver sponsor
(15.000 €) (12.000 €) (9.000 €)
Keynote address at the  5’  3’
opening of the conference
programme
Your logo on the stage   
Your logo appearing on   
Stream Screens in the
pauses between the panels
Top executive Keynote  20’  10’
visionary speech/presentation
(requires
approval by the organizers
programme committee)
Moderation of a panel 
discussion
Possibility for branding the 
seats in the conference
theatre

49. Special Advantages for Stream Sponsors
Platinum sponsor Gold sponsor Silver sponsor
(15.000 €) (12.000 €) (9.000 €)
Distribution of your print ad 
materials by our team at the
Main Entrance of the
Stream Stage
Full-page advertisement in   
Iceefest 2013 official
magazine
Free invitations for the event  15 (+ 30% buy discount)  10 (+ 20% buy discount)  5 (+ 10% buy discount)

50. Exhibitor
> The Grand Expo will receive full
attention [much more than in the
last 5 years]!
Take advantage now of four days
[weekend included] of complete
interaction with our 2,500 B2B
audience and 7,500 B2C
audience from Grand Cinema
Digiplex placed in Baneasa
Shopping City.The Grand Expo
will be hosted in the main lobby.
> The Startup Avenue will give
you a two-day access to the
Conference Audience!

51. Grand Expo Stand
 Your logo displayed on the event website
 Your logo published on all the materials and invitations distributed
before the event and on the program during the event
 Conference Bag Inserts
 Distribution of ad materials at designated places in the conference space
 Your company will have the chance to promote its services during the
conference breaks in the designated expo area
 Possibility for branding your stand in the Expo Area – 6sqm
 Interviews with the company’s representatives on Realitatea.net
 Exposure in the press releases and articles
 Exposure in the newsletters sent to the target audience
 Advertising in ICEEfest Magazine
 5 free invitations for the event

52. Startup Road Boot
 Your logo displayed on the event website
 Your logo published on all the materials and invitations distributed
before the event and on the program during the event
 Conference Bag Inserts
 Distribution of ad materials at designated places in the conference space
 Your company will have the chance to promote its services during the
conference breaks in the designated expo area
 5 free invitations for the event
 One boot stand in the main lobby to the conference rooms

53. Party & IAB MIXX Awards Sponsor
 Your logo displayed on the event website
 Your logo published on all the materials and invitations distributed
before the event and on the program during the event
 Your logo on the Party Stage during the IAB MIXX Awards
 Conference Bag Inserts
 Full-page advertisement in Iceefest 2013 official magazine with the
mention “Party & IAB MIXX Awards powered by your company”
 Branding at location
 Exposure in the press releases and articles
 Exposure in the newsletters sent to the target audience
 Interviews with the company’s representatives on Realitatea.net
 Distribution of ad materials at designated places in the conference space
 5 free invitations for the event

54. Viral Movie Night Sponsor
 Your logo displayed on the event website
 Your logo published on all the materials and invitations distributed
before the event and on the program during the event
 Your logo on the Conference Stage
 Conference Bag Inserts
 Interviews with the company’s representatives on Realitatea.net
 Exposure in the press releases and articles
 Exposure in the newsletters sent to the target audience
 Distribution of ad materials at designated places in the conference space
 20-minute speech/presentation in the panel discussion
 Moderation of a panel discussion
 5 free invitations for the event

55. Official Car – We would like to invite
you to take part at our event in a fun
and unconventional way.
Our official car will be the main actor in
some of our activities at location.
The official car will be involved in the
following activities:
 Test drives with the bloggers and
journalists participating the event.
 Video clips with our Black&White
Girls which will assure you great
coverage on Facebook (you can see
the project here:
www.facebook.com/blackwhitegirls)
 All the speakers will be guided from
and to the location of the event with
the official car.

56.  Customize the space in which way
you choose to showcase the car
during the event in the Grand Expo
Area
 You will have the opportunity to
distribute ad materials at designated
places in the conference space.
 You will have the opportunity to
engage the people in interactive
games to find out more about the
car and also win a test drive with our
pilot.
 We can showcase digtal marketing
activities your team did during time
on the conference stage
 TV ads on the main screend during
event, conference breaks, big screen
in the main lobby and so on!

57. Smoking Lounge Sponsor
 Selling point during all the event for your products
 Your logo displayed on the event website
 Your logo published on all the materials and invitations distributed
before the event and on the program during the event
 Your logo on the Conference Stage
 Conference Bag Inserts
 Distribution of ad materials at designated places in the conference space
 Possibility for branding the Smoking Lounge Space
 10 free invitations for the event

58. Service partner – We are
open to hotels, car rental
companies, beverages,
entertainment, food and drink
companies and more. Be our
partners and help us provide
the best services to our
public!
Also, we can arrange product
placements in the food court
of our event, within the
grand expo and the VIP
business lounge. Or maybe
you prefer our famous party,
where every year the digital
industry is having fun in a
smart way!

59. … and MORE – In addition, we
welcome requests of product
placements, videos, TV spots,
roll-outs, unconventional projects
and other promotional activities
at the venue. Printed materials
can be inserted in our conference
bags and ad prints, whilst
advertorials can be placed in our
ICEEfest Magazine for 2013. Or
why not set up special branded
areas at the location.
Let us know now about your
products, ideas, and needs. We
are more than happy achieve
your branding goals for a
tailored budget.

60. …chose MORE or add to your package:
What else you can do: Our fee:
1 Video spots oh the conference and lobby screens (approx € 600/day
100 views)
2 Audio spots/jingles € 400/day
3 Flyers / special activations in the conference lobby € 500/day
4 VIP Networking Lounge Sponsor € 6,000
5 Sponsored speaker € 2,500
6 Magazine Ad + Interview € 1,500
7 WebTV Sponsor € 3,500

61. Contact us now!
iceefest@thinkdigital.net
facebook.com/ICEEFest
www.ICEEfest.com