1. This work is licensed under a Creative Commons
Attribution 3.0 Unported License.
Social Media
for the Scared
Dr Bex Lewis, Digital Fingerprint
URL: http://j.mp/smsfeb13
February 2013 for: http://www.urc.org.uk
11. • "digital literacy
defines those
capabilities which fit
an individual for living,
learning and working
in a digital society”
Digital Literacy
Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
19. • An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
distribution costs and for
the first time allows large
numbers of people to
access text and pictures in
their own homes.
20.
21. • The new technologies will bring
„every individual… into immediate
and effortless communication
with every other‟, „practically
obliterate‟ political geography,
and make free trade universal.
Thanks to technological advance,
„there [are] no longer any
foreigners,‟ and we can look
forward to „the gradual adoption
of a common language.‟
22.
23.
24.
25. • “Furedi suggests that moral panics
have a tendency to occur „at times
when society has not been able to
adapt to dramatic changes‟ and
when such change leads those
concerned to express fear over
what they see as a loss of control.”
http://www.aber.ac.uk/media/
Students/lcs9603.html
28. • Whether as a Christian or a digital explorer, you‟re a
newbie or an old hat, a rookie or a bishop (and in the
digital sphere, there will be some who fit in all
categories), we all have something to contribute to the
digital space. The concept of the digital as „space‟ or a
„culture‟ is important as we come from a perspective in
which:
• As Christians we live 24/7 for God, in whatever spaces
we live in or engage with (see LICC for more on this).
• There is no such thing as „virtual‟ and „real‟ worlds: only
online and offline space/cultures – the connection
between the two is different for each individual.
• We need to take seriously our Christian presence both
online and offline. Are we the same person, living by the
same values in both „spaces‟?
http://bigbible.org.uk/digidisciple/
29. • What does it mean to „love your neighbour‟ in a world
in which a „friend‟ might as easily be the kid from
down the street you grew up with as a woman in
Botswana whom you‟ve never seen in person and
only know in the context of Facebook status updates,
photos, and notes? What is the nature of community
at prayer in a compline service tweeted each evening
by the cybermonks of a Virtual Abbey? What is the
ecclesiological and liturgical significant of worship in
various churches across the theological spectrum on
the quasi-3D, virtual reality site „Second Life‟? How
can we negotiate spiritual interaction in these
contexts without losing sight of basic elements
of Christian faith expressed in traditional
embodied and geographically located practices
of prayer, worship, and compassion towards
others?
• Tweet if You Heart Jesus, p.xiv
Love thy neighbour?
38. • Integrity (own comments “I feel, etc.)
• Self-control (consider consequences of interpretation – inc revisited later)
• Patience (expectations for response times)
• Authenticity (consistent to “you”)
• Trust (information can be out there, don‟t speak on others behalf unless
permission)
• Non-manipulative (audience aware, do someone down, bad spin; “If you
love Jesus share this”)
• Respect (encounter different opinions – think through reactions); Good
Manners; not „entitled‟ to respect – respect others first.. Treat as you
expect to be treated
• “Freedom of Speech” – think carefully; Libel
• Self-awareness – context; read differently – can you “hear” tone of voice
• Don‟t press “send” in anger …
• Kindness – encourage online, messages of support
• Transparency – do we know the source of all this…
• Aliases? Who‟s saying what? Accountability. Who are they?
Values?
39. Don‟t look to
“publish” but
engage in a
CONVERSATION
http://www.sxc.hu/photo/1382970
40. Human Beings at Machines,
not “are machines”
http://www.sxc.hu/photo/192333
67. • Find friends
• Post status updates
• Comment on others photos
• Post & Tag people in photos
• Offer pastoral care
• Leave public messages on the „wall‟
• Send private „messages‟
• Join Groups, Like Pages
• Link to other social media
• Set up events
What can you do on Facebook?
78. • A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections, comments and hyperlinks
• Commentary/news on a particular subject
• Text/Image/Links including media
• Interactive, especially comments
• Potentially informal tone
Blog
Characteristics?
79. • “See what we‟ve been up to”
• Thoughts & Reflections
• Reviews (Books, films,
websites, etc)
• Challenging ideas for debate
• Interviews (Text, Audio, Video)
• „Best Of‟ Content
• „How-to‟ Posts
• 10 things you can…
• Guest Posts
87. • Who are you blogging for?
• How often can you blog?
• What style of blog will you use?
• What content can you produce?
• What do you want Google to
find?
• Who else can you bring on
board?
Think About
113. DISCUSS
• All technologies offer
AFFORDANCES, CONSTRAINTS
and change SOCIAL PRACTICES
• What has been made possible with the
introduction of mobile phones?
• How have mobile phones limited our activities?
• How have our social practices/habits, etc.
changed since mobile phones?
117. http://www.sxc.hu/photo/1351988
• From today, and from
your wider experience,
think what you‟ve seen
that has drawn
your/others attention?
• Create a „board of ideas‟
1)
With credit to http://www.scannercentral.co.uk for the original exercise
118. http://www.sxc.hu/photo/1358284
• Discuss & define (an) action
• Identify what you want to do
in one sentence.
• Articulate what excites you
about that
• Identify opportunities to
collaborate
2)
119. http://www.sxc.hu/photo/726569
• Identify the obstacles
that may be in the way.
• Brainstorm ways to get
past those obstacles
3)
Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
[Form: Twitter exercise]
Something about me … often gets people talking to me – esp if I wear t-shirt as in my Twitter photo…
Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible…
Be aware that ‘social media’ is not someTHING, but a group of THINGS … here’s an idea of how many … and
Qualman – 4 mins (business focused, but worth thinking about…)
Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say… We’ll come back to this after the break!
What you’d expect from working missionally…
Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….)
Can we move towards something more like this – what does this mean for church leaders, especially you as youth leaders…?
This is something that I work with… explain…
Apologise to those of you who may already have seen this … seem to produce a new one each year, and last year it was June, but I think it helps set the scene really well as to why this online space is SO important to engage with! (2-3 minutes)
This was kinda summed up at a recent conference…
This is something we’ve done a couple of times with Big Bible – love to see more – great way to get people to engage with the Bible – think about how to “change” the words to apply in the digital age…
Post-it note exercise…
So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
Online/offline = REAL – not the same, but real!
Expecting this to take about 15mins to discuss in 2-3s, then 15 mins as a group. What values do we share – and how do these look in the digital space?
Not PUBLISHING, but looking for CONVERSATIONS/relationship building
Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
Go live..
Another worksheet…
Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
It’s not uncommon for a pastor to live in an entirely different neighborhood or community than the people in their church. So, if there’s little opportunity for face-to-face interaction throughout the week, it’s only natural for pastor(al team) to find ways to immerse themselves in the online communities that their congregation is spending so much time in. Zuckerberg – community
7 min vid – not planning to show all!
Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
Create video – and amplify…
3:41!! Probably would have worked better at 30 seconds …
Interesting – viewing numbers – lots re weddings (always a good touchpoint for the church), from Alan Wilson – blogging bishop/celeb … much smaller/more typical numbers for other videos…
If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
Tying into current memes and taking the time to do it well (enough) – this went viral! V good quality – usually immediacy more important than quality. [Harlem Shake?]People listen because these are fun (not preaching) – people also like to insights into a particular way of life … Cultural understanding – does this make sense in an increasingly globalised world – probably – especially after so much focus on Britain/the Royals in the past couple of years…
No fixed answers = to think about! Just 2 mins to discuss, then feed in briefly! Just taking mobile phones as an example… could also discuss the introduction of paper – can be seen as ‘disruptive’ … people can doodle & not pay attention when you’re talking… E.g. thinking we make more flexible plans, cancel more … what happens when your battery runs out? Do you feel lost/relieved, etc.?
Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?