Social Media for the Scared October 2013 (CofE)

Social Media
for the Scared
Dr Bex Lewis, Digital Fingerprint
URL: http://j.mp/socmedscaredoct
October 2013 for:
http://www.churchcommstraining.org
This work is licensed under a Creative Commons
Attribution 3.0 Unported License.

Let‟s “tweet” each other…

What do many people think
digital is about?
Image Credit: Facebook Meme

What is Social Media?
http://youtu.be/MpIOClX1jPE

Top Men of the Church =
Online

http://bigbible.org.uk/2012/12/t
he-popes-first-week/

“Fish where the Fish Are”
Image Credit: http://www.seedresources.com/view/images/men-fishing-on-rock-outcrop-amidst-breaking-waves-muriwai-beach

http://www.youtube.com/
watch?v=TXD-Uqx6_Wk

https://www.youversion.com/bi
ble/294/mat.5.13.cevuk

The Church Front Door?
• For many churchgoing is no longer
the ‘cultural norm’. People don’t
actively ignore the church: they
don’t even think about it. Matthew
5:13-16 calls us to be salt and light
in the world, and for thousands in
the ‘digital age’, that world includes
social networks such Twitter,
Facebook, YouTube and Pinterest.
With literally billions in the digital
spaces, the online social spaces
presented by churches need to be
appealing, welcoming, and not look
like they are just an afterthought:
they are now effectively the ‘front
door’ to your church for digital
users, and you ignore those spaces
at your peril.
http://www.churchgrowthrd.org.uk/blog/churchgrowt
h/growing_churches_in_the_digital_age
Image Credit: Sxc.hu

• We are not selling something to the world that
will make more people like us, believe in our
story, join our churches. We are trying to be
something in the world that invites connection
and compassion, encourages comfort and
healing for those in need, and challenges those in
power to use that power in the service of justice
and love
• (Drescher, 127)

The ‘Conversation’ Prism..
http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-
the-updated-conversation-prism/

http://www.mymodernmet.com/profiles/blogs/so
cial-media-explained-with-donuts
Source: Facebook

• An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
distribution costs and for
the first time allows large
numbers of people to
access text and pictures in
their own homes.

• The new technologies will bring
„every individual… into immediate
and effortless communication
with every other‟, „practically
obliterate‟ political geography,
and make free trade universal.
Thanks to technological advance,
„there [are] no longer any
foreigners,‟ and we can look
forward to „the gradual adoption
of a common language.‟

• “For this invention will produce forgetfulness in the minds of
those who learn to use it, because they will not practice their
memory. Their trust in writing, produced by external
characters which are no part of themselves, will discourage
the use of their own memory within them. You have invented
an elixir not of memory, but of reminding; and you offer your
pupils the appearance of wisdom, not true wisdom, for they
will read many things without instruction and will therefore
seem to know many things, when they are for the most part
ignorant and hard to get along with, since they are not wise,
but only appear wise.” (Phaedrus 274c-275b)

Socrates! (c 400BC)
http://en.wikipedia.org/wiki/Socrates

http://www.aber.ac.uk/media/Stu
dents/lcs9603.html
• “Furedi suggests that moral panics
have a tendency to occur „at times
when society has not been able to
adapt to dramatic changes‟ and
when such change leads those
concerned to express fear over
what they see as a loss of control.”
Image Credit: Stockfresh

Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
Digital Literacy
•"digital literacy
defines those
capabilities which fit
an individual for living,
learning and working
in a digital society”

Published by
Lion Hudson
February 2014

#DigiDisciple
http://bigbible.org.uk/digidisciple/
Image Credit: http://www.seedresources.com/view/images/ipray

http://bigbible.org.uk/digidisciple/
• Whether as a Christian or a digital explorer, you’re a newbie or
an old hat, a rookie or a bishop (and in the digital sphere, there
will be some who fit in all categories), we all have something to
contribute to the digital space. The concept of the digital as
‘space’ or a ‘culture’ is important as we come from a
perspective in which:
• As Christians we live 24/7 for God, in whatever spaces we live
in or engage with (see LICC for more on this).
• There is no such thing as ‘virtual’ and ‘real’ worlds: only online
and offline space/cultures – the connection between the two is
different for each individual.
• We need to take seriously our Christian presence both online
and offline. Are we the same person, living by the same values
in both ‘spaces’?

https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-
digital-disciple-with-changingworship

Human Beings at Machines,
not “are machines”
http://www.sxc.hu/photo/192333

Love thy neighbour?
• What does it mean to ‘love your neighbour’ in a
world in which a ‘friend’ might as easily be the kid
from down the street you grew up with as a woman
in Botswana whom you’ve never seen in person and
only know in the context of Facebook status
updates, photos, and notes? … How can we
negotiate spiritual interaction in these contexts
without losing sight of basic elements of
Christian faith expressed in traditional embodied
and geographically located practices of prayer,
worship, and compassion towards others?
• Tweet if You Heart Jesus, p.xiv

http://bigbible.org.uk/2012/10/e
vangelism-through-story/

http://bigbible.org.uk/2012/09/wisdo
m-from-the-bible-on-building-a-
digiparadise-by-vahva/

What Biblical values do we want to
see in our (digital) world?
Image Credit: iStockPhoto

Don‟t look to
“publish” but
engage in a
CONVERSATION
http://www.sxc.hu/photo/1382970

http://www.rgbstock.com/download/fishmonk/miaHgsm.jpg //
http://www.rgbstock.com/download/chidseyc/mAbSBWW.jpg

http://www.slideshare.net/drbexl/an
-overview-of-social-media-january-
2013

Twitter…
Image Credit: Landingnet.co.uk

http://pinterest.com/pin/39265827973911808/

http://wallblog.co.
uk/2013/03/26/hea
t-launches-
twitter-awards-
where-social-
media-and-celebs-
meet/

Twitter Spokesperson:
• Twitter brings you closer
to the things you are
passionate about - and for
millions of people across
the globe that is faith.
• http://news.sky.com/story/1
022800/senior-bishops-to-
tweet-christmas-sermons

Push/Pull Media…

What‟s it good for?
• New connections through shared
interests
• Building your “brand”
• Pre/During/Post Event
Conversations
• Breaking news
• Asking questions
• Sharing pithy statements/quotes
• Being “polemical”

https://twitter.com/biblesummary

https://twitter.com/spckpublishing

RT: The Power of the
Retweet
Image Credit: Twitter.com

You may also
commonly see….
•MT
•HT

Trending Topics:
21/9/13: 2357

•Use the 160
character bio well…
•Who
•When
•What
Manage Expectations

http://www.slideshare.net/d
rbexl/twitter-13863450

https://support.twitter.com/articles/1458
9-how-to-add-your-phone-via-sms

http://www.slideshare.net/drbexl/daily-twitter-workout

http://edudemic.com/2013/03/find-out-if-youre-an-average-
facebook-user-with-this-image/

http://www.socialbakers.com/facebook-
statistics/united-kingdom

https://www.facebook.com/drbexl

What can you do on Facebook?
• Find friends
• Post status updates
• Comment on others photos
• Post & Tag people in photos
• Offer pastoral care
• Leave public messages on the „wall‟
• Send private „messages‟
• Join Groups, Like Pages
• Link to other social media
• Set up events

Facebook functions in ministry?
• Encourage Community
• Whole (life) Church
• Groups (e.g. 20s30s)
• Give others insights into „church
life‟ e.g. photo sharing
• Offer pastoral care
• *Youth: PM‟s, CC parents/another
leader in
• Advertise Events

„Amongst Friends…‟
http://edudemic.com/2013/03/find-out-if-youre-an-average-
facebook-user-with-this-image/

https://www.facebook.com/DigitalBibl
e

https://www.facebook.com/Digit
alBible/info

BigBible: Page
https://www.facebook.com/bigbible

• http://digital-
fingerprint.co.uk/wp-
content/uploads/2011/06/Setti
ng-up-a-Facebook-Account.pdf
• http://digital-
fingerprint.co.uk/wp-
content/uploads/2011/06/Face
book-Like-Page.doc
• http://www.slideshare.net/drbe
xl/facebook-13863451

https://www.facebook.com/help/

Blog Characteristics?
• A reverse diary (most recent entry
first)
• A publically accessible personal
journal
• Reflections, comments and hyperlinks
• Commentary/news on a particular
subject
• Text/Image/Links including media
• Interactive, especially comments
• Potentially informal tone

Ideas for Content?
• “See what we‟ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites,
etc)
• Challenging ideas for debate
• Interviews (Text, Audio, Video)
• „Best Of‟ Content
• „How-to‟ Posts
• 10 things you can…
• Guest Posts
Image credit: RGBStock

http://richardlittledale.me.uk

http://bishopalan.blogspot.co.uk

http://nickbaines.wordpress.com

http://clairemaxim1.wordpress.com

http://pamsperambulation.wordpress.co
m

Think About
• Who are you blogging for?
• How often can you blog?
• What style of blog will you
use?
• What content can you
produce?
• What do you want Google to
find?
• Who else can you bring on
board?

http://digital-fingerprint.co.uk/wp-
content/uploads/2011/06/Setting-up-a-WordPress-
Account.pdf
http://www.slideshare.net/drbexl/blogging-with-wordpress-
for-odhe-jan-13

http://www.jef
fbullas.com/2
012/05/23/35-
mind-
numbing-
youtube-
facts-figures-
and-
statistics-
infographic/#

http://www.slideshare.net/drbe
xl/youtube-13863454

http://www.youtube.com/mybigbible

http://www.youtube.com/watch
?v=gYXGVzPydF8

http://www.youtube.com/watch?v=0jQzO3zz7bc
&list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2
e&index=11

http://www.youtube.com/wa
tch?v=2lXh2n0aPyw

http://www.youtube.com/wa
tch?v=jzIBZQkj6SY

http://pinterest.com/drbexl/faith/

COPYRIGHT
Really important to be aware of…!!

Image Sources, e.g.
• FREE
• Flickr Creative Commons:
http://www.flickr.com/creativecommons
• http://www.sxc.hu
• http://rgbstock.com
• http://seedresources.com (3 a week)
• http://www.freebibleimages.org
• PAID
• http://stockfresh.com/
• http://iStockPhoto.com

http://scottfisk.com/wp-
content/uploads/2009/06/creative-
commons-license-types-pros-cons1.gif

Don‟t forget…

Agree a (flexible) Social Media
Policy
Image credit: SXC.Hu

http://www.methodist.org.uk/ministers-and-
office-holders/technology-and-church/social-
media-guidelines
• The principles applied to this are:
• Be credible. Be accurate, fair, thorough and transparent.
• Be consistent. Encourage constructive criticism and deliberation.
• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.
• Be integrated. Wherever possible, align online participation with
other communications.
• Be a good representative of the Methodist Church. Remember that
you are an ambassador for Christ, the Church and your part of it.
Disclose your position as a member or officer of the Church, making
it clear when speaking personally. Let Galatians 5:22-26 guide your
behaviour.
• Be respectful: respect confidentiality. Respect the views of others
even where you disagree.

http://twitterforchurches.com/blog/2009/06/29/crisis-
communications-for-the-social-media-age/
Don’t overthink. Running through committees,
endless drafts and approval processes to get a
response out there can cause far more damage
than good. As long as you have taken the time to
assess the situation and can take a rational,
respectful tone in your response, even an
awkward response is OK to start with, and buys
you time to continue to respond to the problem.

Principles of Good
Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic

When? It takes TIME…
Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg

Strategise
•Which Media?
•Who?
•How often?
•To achieve what?

Social Media: More than
the cherry on the cake!
Image Credit: Purchased Stockfresh

@drbexl @digitalfprint @bigbible
http://j.mp/socmedscaredoct

Social Media for the Scared October 2013 (CofE)

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