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Engaging Influencers with Twitter in the Age of Obama

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Alan Rosenblatt
Alan Rosenblatt

2010.03.18: Engaging Influencers with Twitter in the Age of Obama CRM Association of NL, Arnhem. NL Twitter can be applied to any communication strategy. It can be used to target specific audiences, as well as the masses.

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Engaging Influencers with Twitter in the Age of Obama Alan Rosenblatt, Ph.D. [email_address] @CAPAction @DrDigipol
Do you? @BarackObama – 3.4 million followers @WhiteHouse – 1.7 million followers
How can I get as many followers as Obama?
Like this?
Size isn’t everything
Build an audience of influencers
People who influence down (to grassroots)
People who influence peers (to other influencers)
People who influence up (to policymakers)
Make your lists of influencers to recruit “ mmmmm cookies”
Recruit influencers who work in your key issues Energy/Climate Jobs Education LGBT National Security Health Care Faith & Public Policy Work/Life Balance Labor Deficit Race Genocide Housing Transparency
Recruit influencers from key communication channels Press State Bloggers Social Networkers National Bloggers E-Newsletter Editors Policy Professionals Online Organizers Elected Officials Govt Bureaucrats Congressional Staff
Build the relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our progressive state blogger network
Invest in emerging influencers Stan Spring ’09: Stan received information from CAP via email & web June ’09: Stan joins Twitter July ’09: Stan has 40 followers; starts retweeting @CAPAction Today, Stan over 400 followers & continues to share his influence w/ @CAPAction & other CAP/Action Twitter channels Value to CAP/Action increases
Loyalty program for super-activists
Influence in action: The right followers 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers). 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper. 11/09 @Katulis tweet about Afghanistan sent by The Atlantic’s Ambnder to WH Nat’l Sec. Council. 1. 3. 2.
Influence in action: ARRA jobs map
Influence in action: Denial of Hashtag (D’OH)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Influence in action: COP15
Engaging Influencers with Twitter in the Age of Obama Questions? Alan Rosenblatt, Ph.D. [email_address] @CAPAction @DrDigipol

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Engaging Influencers with Twitter in the Age of Obama

  • 1. Engaging Influencers with Twitter in the Age of Obama Alan Rosenblatt, Ph.D. [email_address] @CAPAction @DrDigipol
  • 2. Do you? @BarackObama – 3.4 million followers @WhiteHouse – 1.7 million followers
  • 3. How can I get as many followers as Obama?
  • 6. Build an audience of influencers
  • 7. People who influence down (to grassroots)
  • 8. People who influence peers (to other influencers)
  • 9. People who influence up (to policymakers)
  • 10. Make your lists of influencers to recruit “ mmmmm cookies”
  • 11. Recruit influencers who work in your key issues Energy/Climate Jobs Education LGBT National Security Health Care Faith & Public Policy Work/Life Balance Labor Deficit Race Genocide Housing Transparency
  • 12. Recruit influencers from key communication channels Press State Bloggers Social Networkers National Bloggers E-Newsletter Editors Policy Professionals Online Organizers Elected Officials Govt Bureaucrats Congressional Staff
  • 13.
  • 14. Our progressive state blogger network
  • 15. Invest in emerging influencers Stan Spring ’09: Stan received information from CAP via email & web June ’09: Stan joins Twitter July ’09: Stan has 40 followers; starts retweeting @CAPAction Today, Stan over 400 followers & continues to share his influence w/ @CAPAction & other CAP/Action Twitter channels Value to CAP/Action increases
  • 16. Loyalty program for super-activists
  • 17. Influence in action: The right followers 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers). 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper. 11/09 @Katulis tweet about Afghanistan sent by The Atlantic’s Ambnder to WH Nat’l Sec. Council. 1. 3. 2.
  • 18. Influence in action: ARRA jobs map
  • 19. Influence in action: Denial of Hashtag (D’OH)
  • 20.
  • 21. Engaging Influencers with Twitter in the Age of Obama Questions? Alan Rosenblatt, Ph.D. [email_address] @CAPAction @DrDigipol