Expanded presentation on Social Advocacy presented to Care2's Webinar audience: Cutting Edge Integrated Social Media.

1. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol

3. The way things are now Congress can’t ignore because the world can see! Campaigns email activists & promote on social media Activists send email to Congress & msg via social media Activists sent to email/petition page, twitter petition, Facebook wall, etc.

5. Organize your social media champions

6. Measuring URL referrals

7. Measuring influence

8. Monitoring social media

9. Understanding hashtags

10. Growing your Twitter audience

11. Case Study: ENOUGH

12. Here Comes Social Advocacy Online Advocacy Goes Public Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol