Social Media Training - Here Comes Social Advocacy (2011.05.31)
1. Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
arosenblatt@americanprogressaction.org
Twitter: @CAPAction, @ProgressLeague, & @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol
Progressleague.org
2. The way things were
Campaigns send Activists send Congress gets
email blast to email to the email (but no
activists (very Congress one knows for
few forward it) sure)
Email is a closed communication loop
3. The way things are now
Campaigns Activists sent to Activists send Congress can’t
email activists email/petition email to ignore because
& promote on page, twitter Congress & msg the world can
social media petition, Facebook via social media see!
wall, etc.
6. Anatomy of a Tweet
Hey @ChuckGrassley read our report on repealing #DADT
(http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI
@desmoinesdem @OneIowa #IA #p2
• Publicly targets Member of Congress
• Trackable link to measure click throughs
• Pushed to hashtag audiences
• Issue specific (#DADT)
• State specific (#IA)
• Ideological group (#p2)
•Alerts watchdogs
• State blogger (@desmoinesdem)
• State issue group (@OneIowa)
12. Influence in action: The right followers
1.
10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers).
2.
11/09 @Katulis tweet about Afghanistan sent by The Atlantic’s Ambnder to WH Nat’l Sec.
Council.
3.
12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene
Cooper.
13. Growing your audience: Social means reciprocal
• Connect
• Twitter: Follow
• Facebook: Friend/Like
• Engage
• Twitter: Retweet/Reply
• Facebook: Like/Comment
• Recommend
• Twitter: #FollowFriday
(#FF), #ProgressiveTuesday, #Women2Follow, #EcoMon
day
• Facebook: Share via Profile/Newsfeed
21. Here Comes Social Advocacy
Online Advocacy Goes Public
Alan Rosenblatt, Ph.D.
arosenblatt@americanprogressaction.org
Twitter: @CAPAction, @ProgressLeague, & @DrDigipol
Facebook.com/AmericanProgressAction
Facebook.com/DrDigipol
Progressleague.org