Introducing Innovare - front-end of innovation research and consulting

Introducing Innovare

Innovare is a research company

And an innovation process company

Our Focus - the front-end of innovation
Expertise – discovery research, team facilitation, process consulting, and training
Approach - customer-centered innovation


Innovare, Inc. – The Company

• Don Ross founder and primary consultant
• 13th year of operation - Incorporated 1999 In no vate: (in’e - vate v.
- vated, -vating, - vates.
• 6 virtual team members available as needed To begin or introduce
something new; be creative.

• Average of 25 years of innovation experience [Latin INNOVARE
to renew; from novus, new.]

• Hands-on innovators, researchers, team
facilitators, innovation process consultants &
trainers
• Work on a project basis, retainer, or as short
term contract resources


Innovare’s Services

• Customer Research – Business and consumers VOC, Ethnography, & in-depth

• Innovation Strategy – Derived from business, technology, policy and customer research

• Technology Discovery - Scouting, mapping, visioning, tech evaluation

• Concept Development – Creative ideation, concept refinement, and customer validation

• Front-End Consulting & Training – Using our 3 phased systematic process


Innovare’s Front-End Process


Two Key Concepts about the Front-End

• The front end is an organizational learning process

• Exploring specific knowledge domains increase success


The Innovator’s Knowledge Target

Companies that successfully pursue growth through innovation find the
strongest opportunities at the intersection of three key knowledge domains

Our front-end process systematically explores key market drivers,
customer needs, and evolving technologies to guide concept
development and increase success


The Front-End is an Organizational Learning Process

We use discovery research and team immersion to instill a
deep understanding about customer needs, drivers of the
market, and technical possibilities

This:

Improves problem definition to focus where to innovate
Front End
Front End
Enables the team to leverage their expertise to conceive
superior market and product innovations

Provides a team mental model to share throughout the
organization enhancing buy-in and implementation


Our 3 Phased Front-End Process

Phase 1 Discovery Market Drivers
sm
Vocal Insights
®
Tech Explorer
sm

3 Research modules to answer:
• What’s driving the market?
• What are the customer needs?
• What advances in technology can we apply?

Phase 2 Concept Development
• Facilitated Greenhouse workshops
• Creative team brainstorming and concept shaping
• Develop a range of innovation concepts

Phase 3 Validation
• Customer research and business analysis
• Evaluate the value propositions individually or as a
portfolio


Front End Delivers a Portfolio of Innovation Opportunities

Concept Portfolio

• The portfolio includes: Breakthrough
Game Changing
Breakthrough

– Close in changes to the existing offerings up to new Enterprise Line
Level Two Line

Technology Innovation
Platform

platforms and breakthroughs with high value creation Derivative
New Product

potential and competitive insulation
New Service
Added features Low Hanging Fruit
Incremental
Improvement A

$0 $100 $200 $300 $400 $500 $600
Market Value $ Million

• The opportunities are articulated:
– Within context of an innovation strategy with product
line and technology development and roadmaps

• Provides the organization:
– A strong basis for decision making and a clear
technical and market development agenda


Seven Front End Foundations
• Systematic and repeatable front end process
– Enables sustained innovation

• Externally focused organizational learning
– Overcomes internally derived and limiting paradigms expanding the range of opportunity

• Cross-functional team immersion
– Leverage diversity of informed minds for better problem definition, solution development and organizational
alignment

• Needs driven research approach
– Reveal new frameworks by letting the customer tell the story uncovering needs insights and merging those with
market and technology insights guiding innovation

• Proactive technology discovery
– Establishes visions for tech application and how they can interact with current and future needs

• Climate for developmental thinking
– Non judgmental and safe environment for enhanced team creativity

• Portfolio perspective
– Create a range of innovation opportunities from close in cost reductions to breakthrough to populate the funnel


Our Diverse Customers - Across Industries


Top Reasons for Innovare

1. Systematic front-end team process including discovery, informed concept
development, and validation
– Delivers a portfolio of strong concepts aligned with strategy

2. Integrates technology with market and customer needs
– Targets innovation efforts towards the key problems within the customer environment

3. Efficient organizational learning approach based on information processing
theory that leverages team resources
– Knowledge driven team immersion empowers experts in your organization to excel at
innovation


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Contact:

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Donald Ross Ph.D. MBA

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President

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617-479-3818

ideas@innovare-inc.com
.]
www.innovare-inc.com

®
IN N O V A R E
Grounded in Research, Driving for Innovation


Introducing Innovare - front-end of innovation research and consulting

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