Avoidable Errors in Payroll Compliance for Payroll Services Providers - Globu...
Building Integrated Marketing Reports and Dashboards
1. Building Integrated Marketing Reports and Dashboards Stuart Robertson, ShareBuilder Chris Denlinger, Time Warner Cable Jenny Dixon, salesforce.com Track: Marketing Executives
29. The End Result… Now How Do We Get There? Business Impact Goal Tracking Top Tactics Key Metrics
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32. Step 2: Leverage Pre-Built Reports Metric If You Use Campaigns Not Using Campaigns Count of Leads Campaign ROI report Lead Report Count of Qualified Leads Campaign Opportunity report Lead Lifetime Report (count of opportunities) $ Pipeline Created Campaign Opportunity report Lead Lifetime Report $ or Deal Won Business Campaign Opportunity report Lead Lifetime Report Average transaction size Campaign Opportunity report Lead Lifetime Report
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36. Step 5a: Optimize Component Options GAUGE Compare performance vs. target METRIC Small size is useful for side-by-side comparisons TABLE See the exact numbers in a series or the names of the “top records” CHART Best for visualizing trends and segmentation , but often lose detail on exact numbers
37. Introducing Mashboards Insert any application component into a dashboard On-Demand Spreadsheets Web Analytics Any Analytic Component