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Tools to Increase Partner Adoption and Loyalty
1. Tools to Increase Partner Adoption and Loyalty Kurt Shaver , GFI Mike Wallgren, Altiris Elay Cohen , Salesforce.com Ryan Worobel , Salesforce.com Track: Channel Executives
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4. Introductions Kurt Shaver VP/GM Americas Operations Elay Cohen Senior Director Product Management, PRM Salesforce.com Mike Wallgren Altiris, Inc. GFI Software Marketing Operations Analyst
5. How Do you Extend Sales & Marketing Success To Your Entire Ecosystem of Partners? Distributors Partners Resellers Agents Integrators VARs Contractors Allies Collaborators Associates Outsourcers Associates Consultants
6. What Challenges Are You Facing To Reach This Objective? Channel Conflict? Mind share? Visibility? Scale? Adoption? Do you know what it’ll take your partners to collaborate with you and provide you sales and marketing updates? ” “
7. We Here This Over and Over…. # 1 channel management challenge today is partner adoption. ” “