1. Percept Out Of Home executesPercept Out Of Home executes
MuthootMuthoot FinCorp’sFinCorp’s
outdoor campaignoutdoor campaign
www.muthootfincorp.comwww.muthootfincorp.com

2.  Percept Out Of Home planned andPercept Out Of Home planned and
executed an exceptional outdoorexecuted an exceptional outdoor
campaign for Muthoot Fincorp Limited, thecampaign for Muthoot Fincorp Limited, the
flagship company of the Muthootflagship company of the Muthoot
Pappachan Group.Pappachan Group.

3.  The campaign kick-started inThe campaign kick-started in
Maharashtra, Punjab and Gujarat duringMaharashtra, Punjab and Gujarat during
the month of November and will be carriedthe month of November and will be carried
till December 2011.till December 2011.

4.  The objective of the campaign was toThe objective of the campaign was to
create awareness by highlighting Muthootcreate awareness by highlighting Muthoot
FinCorp’s attractive offerings.FinCorp’s attractive offerings.

5.  In the view of this fact, Percept Out OfIn the view of this fact, Percept Out Of
Home proficiently strategized & executedHome proficiently strategized & executed
the entire campaign to create maximumthe entire campaign to create maximum
awareness, covering all the key locationsawareness, covering all the key locations
in the vicinity.in the vicinity.

6.  In addition, people of Punjab voted thisIn addition, people of Punjab voted this
campaign as the Best Campaign in thecampaign as the Best Campaign in the
month of November.month of November.

7.  Commenting on this award winningCommenting on this award winning
campaigncampaign Rajneesh Bahl, BusinessRajneesh Bahl, Business
Head-Outdoor, Percept Out OfHead-Outdoor, Percept Out Of
HomeHome said, “We are proud to besaid, “We are proud to be
associated with MFC; this is one of ourassociated with MFC; this is one of our
recent wins.recent wins.

8.  Campaign was executed in 39 townsCampaign was executed in 39 towns
across Maharashtra, Gujarat and Punjab.across Maharashtra, Gujarat and Punjab.

9.  Strategically selected media’s likeStrategically selected media’s like
Billboard, Bridge Panel, BQS, Mobile Van,Billboard, Bridge Panel, BQS, Mobile Van,
Bus Back Panel, Cantilever, Gantry,Bus Back Panel, Cantilever, Gantry,
Railway Platform, Kiosk & Unipole wereRailway Platform, Kiosk & Unipole were
taken and overnight execution of thetaken and overnight execution of the
campaign delivered the best reach andcampaign delivered the best reach and
effectiveness.”effectiveness.”

10.  Elaborating on the campaign,Elaborating on the campaign, MuthootMuthoot
FinCorp’s spokespersonFinCorp’s spokesperson said, “Oursaid, “Our
prime objective is to createprime objective is to create
responsiveness and brand recall forresponsiveness and brand recall for
Muthoot FinCorp in the NBFC’s market.Muthoot FinCorp in the NBFC’s market.

11.  Outdoor advertising has aided to build ourOutdoor advertising has aided to build our
brand and reach out to our target group inbrand and reach out to our target group in
the most convenient way.the most convenient way.

12.  Moving from being a local player toMoving from being a local player to
National level in the Gold Loan marketNational level in the Gold Loan market
had to be stated in a grandeur way.had to be stated in a grandeur way.

13.  The challenged faced by us was to have aThe challenged faced by us was to have a
dual effect with the campaign, one todual effect with the campaign, one to
uniquely promote the “Gold Loan in 3 min”uniquely promote the “Gold Loan in 3 min”
proposition and second to build brandproposition and second to build brand
awareness.”awareness.”

14. Contact UsContact Us
www.muthootfincorp.comwww.muthootfincorp.com