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Step‐By‐Step: From 
Virtualization to Cloud
November 18, 2010
Andi Mann, VP Product Marketing
Virtualization & Automation CSU
CA Technologies
— Step‐By‐Step: From Virtualization to Cloud
— In an ideal IT world we might start all over again – move entirely to public 
cloud providers, build applications in real time, run everything as services, 
and pay only for what we need. Indeed, this is exactly what some 
businesses are doing.
— However, many businesses have a ‘legacy’ of existing IT investments that 
generate revenue, manage cost and risk, free up people, and generally 
deliver a lot of value. They have plenty of challenges, but their significant 
and positive investment in IT does make their business better.
— This session will provide actionable advice for these businesses, covering 
ROI opportunities, realistic challenges and expectations, and real‐world 
examples in a step‐by‐step evolution from virtualization to cloud, which 
leverages their valuable investments in existing IT systems.
abstract (hidden)
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved2 November 18, 2010
about today’s presenter (hidden)
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
Published in the
New York Times,
USA Today, CIO,
Computerworld,
TechTarget, CRN,
Information Week,
Network World,
and more.
Formerly a leading industry analyst who literally
wrote the definition of virtualization
Andi Mann, VP of
Product Marketing,
CA Technologies
Over 25 years of IT experience
across 4 continents, in the IT
departments of global corporations
with enterprise software vendors,
and in IT research & analysis.
Deep knowledge of enterprise
software on mainframe, midrange,
server, & desktop systems.
3 November 18, 2010
in an ideal world … 
… we might start over
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved4 November 18, 2010
in an ideal world … 
… we might start over
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved5 November 18, 2010
in an ideal world … 
… we might start over
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved6 November 18, 2010
in an ideal world … 
… we might start over
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved7 November 18, 2010
in an ideal world … 
… we might start over
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved8 November 18, 2010
in an ideal IT world … 
we might start all over again too
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved9 November 18, 2010
… and move entirely to public cloud … 
real‐time applications, everything‐aaS, PAYG
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved10 November 18, 2010
and let other experts handle all the hard stuff
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
Source: Wikipedia
11 November 18, 2010
… and benefit from multiple opportunities …
primarily speed and cost
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
Mobility
Speed
Rapid cycle time
Scale‐out
Floorspace Staff Count CO2 Prod’n
Flexibility
Costs
Eliminate CapEx
12 November 18, 2010
… but reality has a habit of getting in the way … 
like a mess of valuable ‘legacy’ IT investments … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved13 November 18, 2010
… but reality has a habit of getting in the way … 
like a mess of valuable ‘legacy’ IT investments … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved14 November 18, 2010
… but reality has a habit of getting in the way … 
like a mess of valuable ‘legacy’ IT investments … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved15 November 18, 2010
… but reality has a habit of getting in the way … 
like a mess of valuable ‘legacy’ IT investments … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved16 November 18, 2010
… but reality has a habit of getting in the way … 
… and some ‘legacy’ human investments too … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved17 November 18, 2010
… and a mess of people, process, and technology … 
plenty of challenges, but ‘legacy’ is also a positive investment
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved18 November 18, 2010
HIPAA Privacy FOI SAS70 Patriot Act
GLBA Sarbanes-
Oxley (404) PCI-DSS FISMA
Data
Protection
Directive
ITIL/ITSM Six Sigma SLAs Data Loss
Prevention ADA
Rehab. Act
(s.508) ISO PIPEDA
Rules of
Civil
Procedure
DOD
5015.2
… not to mention security, privacy, process, & regulations
can you be compliant in a public cloud?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved19 November 18, 2010
so what can you do?
doing nothing is not an option
innovate … or die
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved21 November 18, 2010
doing nothing is not an option
innovate … or die
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved22 November 18, 2010
option 1: revolution
cloud … fast … with SaaS
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved23 November 18, 2010
option 1: revolution
cloud … fast … with IaaS, PaaS
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved24 November 18, 2010
option 1: revolution
cloud … fast … with turnkey solutions for greenfield infrastructures 
…
25 Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights ReservedNovember 18, 2010
option 1: revolution
… but while revolution can be effective, it can also be messy …
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved26 November 18, 2010
option 1: revolution
… it often creates entirely new and unexpected challenges … 
27 Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights ReservedNovember 18, 2010
option 1: revolution
… even if it does sometimes create something of great value.
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved28 November 18, 2010
but few mature IT organizations can replace all of this …
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved29 November 18, 2010
… with this … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved30 November 18, 2010
… or this … 
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved31 November 18, 2010
… or this …
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved32 November 18, 2010
but there is another way …
… a step‐by‐step evolution to cloud  
option 2: step‐by‐step evolution
from virtualization to cloud
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved34 November 18, 2010
option 2: step‐by‐step evolution
from virtualization to cloud
Consolidation
Optimization
Automation
Dynamic IT
Infrastructure
Automation
Virtualization 
Management
Service
Automation
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved35 November 18, 2010
option 2: step‐by‐step evolution
from virtualization to cloud
Consolidation
Optimization
Automation
Dynamic IT
CAPEX OPEX Revenue
Value 
Driver
Agility
Virtual 
Infrastructure 
Management
Virtual 
Systems 
Management
Virtual 
Service 
Management
Management 
Approach
Infrastructure
Automation
Virtualization 
Management
Service
Automation
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved36 November 18, 2010
hang on, what exactly makes this cloud?
Isn’t this all just virtualization?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved37 November 18, 2010
need to solve for 5 essential characteristics
Resource pooling
Rapid elasticity
Measured Service
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
On-demand self-service
Broad network access
38 November 18, 2010
but how do you make these 5 things happen?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
Resource pooling
Rapid elasticity
Measured Service
On-demand self-service
Broad network access
39 November 18, 2010
Provision
• machines, VM, OS, app, storage, N/W, etc.
Control
• lifecycle of configuration, patch, etc. (compliance)
Assure
• performance, availability, uptime (SLAs, continuity)
Secure
• identity, access, authorization, audit
Optimize
• performance, capacity, provisioning, configuration, security
step 1 – virtual infrastructure management 
consolidate and manage physical and virtual infrastructure
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved40 November 18, 2010
are we there yet?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
VIRTUALIZATION
IS NOT CLOUD! Resource pooling
Rapid elasticity
Measured Service
On-demand self-service
Broad network access
41 November 18, 2010
Automate processes, eliminate intervention
VM automation ~= resource pooling
Provisioning + virtualization ~= rapid elasticity
Lifecycle management must be integrated, connected
step 2 – virtual infrastructure automation
standardize, optimize, and automate your virtual systems
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved42 November 18, 2010
GETTING CLOUDY, 
BUT NOT CLOUD!
are we there yet?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
Resource pooling
Rapid elasticity
Measured Service
On-demand self-service
Broad network access
43 November 18, 2010
Self-service interface to defined services
Real-time service measurement
Chargeback/Showback based on business metrics
step 3 – virtual service automation
connect automation & service management discipline
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved44 November 18, 2010
NOW WE’RE 
TALKING  CLOUD!
are we there yet?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
Resource pooling
Rapid elasticity
Measured Service
On-demand self-service
Broad network access
45 November 18, 2010
how exactly did we get there?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured Service
IT Asset & Inventory
Virtualization Management
Server & App Automation
Storage Resource Mgmt 
Network Automation
Performance/Assurance
Capacity Management
Service Catalog
Service Portfolio Mgmt 
Configuration Management
IT Process Orchestration
Security & Identity Mgmt 
46 November 18, 2010
how exactly did we get there?
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
On-demand self-service
Broad network access
Resource pooling
Rapid elasticity
Measured Service
47 November 18, 2010
Virtualization
Management
Infrastructure
Automation
Service
Automation
Evaluate and standardize on known good processes
Not everything can be automated on day 1 … or even day x
Maintain appropriate best practices
Walk before you run
Deal with internal business politics
Sometimes 80% of a cloud is a ‘good enough’ cloud
be realistic with challenges 
people, process, and technology
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved48 November 18, 2010
real‐world examples
Logicalis – evolving to private cloud
integrate & automate virtualization, network, & storage infra.
−International provider of Data Center & ICT 
solutions & services 
−Unique Cooperative Enterprise Cloud Service
− Pioneering a managed
cloud service offering
− Needed enterprise &
external cloud solution
− Needed to show clear
value of cloud for public
sector, commercial, &
enterprise organizations
− Cooperative Enterprise
Cloud
− Automated, heterogeneous
VM provisioning
− Cisco UCS Manager
− NetApp Provisioning
Manager
− VMware Solutions
− Save CAPEX /OPEX with
private cloud, integrated
automation
− Fast time-to-value for
new product revenue
− Gain flexibility, agility to
move services to and
from architectures
SolutionChallenge Benefits
• Solutions included CA Server Automation and CA Service Assurance
• Delivered dynamic virtual self-service for private cloud
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved50 November 18, 2010
Raymond James – evolving to private cloud
self‐service access to physical & virtual server
• CA Service Catalog, CA Asset Portfolio Management provide self-service
interface for application developers to request physical and virtual resources
• Integration to asset and service management solutions enables Raymond
James to understand which assets are available for provisioning and charge
departments based on usage
Raymond James is developing an IaaS
service so that its application developers can
roll out new financial applications more
quickly.
SECURE
PLAN SUPPORT
External 
Providers
Service
Consumers
SELF‐SERVE
POOL
METER
PROVISION
SECURE
POOL
METER
ASSURE
EXTERNALPHYSICAL VIRTUAL
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved51 November 18, 2010
Cadence Designs – evolving to private cloud
self‐service provisioning, configuration, and SLA
−Leader in electronic design automation (EDA)
−4,500 staff, 12,000 servers in San Jose & worldwide
− Hardware refresh
− Low server utilization
− Weak virtual mgt.
prevents broad rollout
− Provisioning tool slow,
high-touch, inflexible
− No dynamic self-service
for private cloud
− Self-Service Reservation
Management
− Configuration
Management
− Automated Provisioning
− Process Automation
− Service Assurance
− Broader virtual roll-out
− Increased utilization
− Deferred hardware $$
− Reduced Op-Ex with
automatic provisioning
− Ensured SLAs with
assurance, self-service
SolutionChallenge Benefits
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
• Solutions included CA Server Automation and CA Service Assurance
• Delivered dynamic virtual self-service for private cloud
52 November 18, 2010
Qualcomm – evolving to private cloud
increase business capacity with substantial cost reduction
− Developer & supplier of digital wireless 
communications products and services
− $10.4 billion worldwide enterprise 
− 15,000+ employees in 146 countries
− Rapid business growth
and success resulting in
constant demands for
more capacity
− ‘Build out’ no longer
an option
− Mobile data center ‘pods’
with Cisco UCS
− Physical and virtual
server automation
− Automated new services
delivery framework,
change control processes
− Embrace cloud through
rapid service provisioning,
‘capacity on demand’
− Change control and best
practices streamlined
− Automated IT service
delivery
SolutionChallenge Benefits
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
• Solutions included CA Server Automation
• Saved $25M in hardware/data center resources, 400Kw of power demand
53 November 18, 2010
MGM Resorts – evolving to private cloud
integrated end‐to‐end service lifecycle management
− Leading global hospitality brand ‐ Bellagio, MGM 
Grand, Mandalay Bay and The Mirage. 
− Combines quality entertainment, luxurious facilities 
and exceptional guest services. 
− High dependence on
large IT infrastructure
− Performance critical to
quality of guest service
− Employee turnover cost
− Expedite virtualization,
75% of servers by 2010
− Self-service with service
catalog and service desk
− IT asset & inventory
− Automated provisioning
− Infra. performance
− Security & identity
− Integrated end-to-end
− Streamlined responses
to 15,000 incidents/wk
− Reduced downtime,
enhanced experience
− CAPEX & OPEX control
− Improved security
SolutionChallenge Benefits
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
CA Technologies solutions – Server Automation, Performance Assurance,
Service Desk, Service Catalog, Asset Mgmt, Security, & Service Portfolio
54 November 18, 2010
CA Technologies delivers private cloud @ CA Technologies
CA “Labs on Demand” – virtual labs in “3 clicks, not 3 weeks”
− Growing cost of
hardware, rent, and
carbon for dev & training
− High-touch admin
driving up IT staff, cost
− Time-to-market pressure
for new solutions
− Self-service Web portal
− Server template catalog
− Automated provisioning
− Secured resource pools
− Resource usage reporting
− Lease-based deprovisioning
− Eliminated 19 lab locations
− Saved $6.5M in labor costs
− Server utilization up 50%
− Admin:server ratio up 400%
− 5 yr RE saving of $2.4m
− Reduced CO2 by 450t
SolutionChallenge Benefits
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
• All this is now available in a single solution (CA Virtual Automation)
• Maybe not ‘true cloud’, but results speak for themselves
−Leader in IT management software & solutions
−13,000+ employees, $4.5bn revenues
−$476m in annual R&D expense, ~=11% of revenues
55 November 18, 2010
Revolution or Evolution?
— CA saves $16 million and more than 25 years of developers’ time by automating provisioning for Labs on Demand service, 
http://www.ca.com/us/collateral/success‐stories/na/CA‐saves‐$16‐million‐and‐more‐than‐25‐years‐of‐developers‐time‐by‐
automating‐provisioning‐for‐Labs‐On‐Demand‐service.aspx
— Walking On – Cloud computing helps Qualcomm create a virtualized path to business agility, 
http://www.ca.com/~/media/files/articles/cloud_qualcomm.pdf
— MGM MIRAGE reduces the cost of delivering IT projects with CA Clarity PPM , http://www.ca.com/us/collateral/success‐
stories/na/MGM‐MIRAGE‐reduces‐the‐cost‐of‐delivering‐IT‐projects‐with‐CA‐Clarity‐PPM‐‐.aspx
— Raymond James enhances service quality and reduces costs with improved request and asset management, 
http://www.ca.com/us/collateral/success‐stories/na/Raymond‐James‐enhances‐service‐quality‐and‐reduces‐costs‐with‐
improved‐request‐and‐asset‐management.aspx
— Raymond James increases service quality and saves 4.4% of service management costs a year with improved request and 
asset management (video), http://www.ca.com/us/collateral/success‐stories/na/Raymond‐James‐increases‐service‐quality‐
and‐saves‐44‐of‐service‐management‐costs‐‐a‐year‐with‐improved‐request‐and‐asset‐management‐.aspx
— CA Technologies and Cisco Power Logicalis' Innovative Cooperative Enterprise Cloud Service (video), 
http://community.ca.com/blogs/automation/archive/2010/05/18/ca‐technologies‐and‐cisco‐power‐logicalis‐innovative‐
cooperative‐enterprise‐cloud‐service.aspx
— CA Technologies, http://ca.com ; CA Technologies Virtualization  Management – http://ca.com/virtualization ; CA 
Technologies Cloud Solutions, http://www.ca.com/us/cloud
sources and more information
Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved57 November 18, 2010
thank you
terms of this presentation
59
This presentation was based on current information and resource allocations as of November 18, 2010 and is subject to change or 
withdrawal by CA at any time without notice. Notwithstanding anything in this presentation to the contrary, this presentation shall 
not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future written license agreement or 
services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA 
software product. The development, release and timing of any features or functionality described in this presentation remain at 
CA’s sole discretion. Notwithstanding anything in this presentation to the contrary, upon the general availability of any future CA 
product release referenced in this presentation, CA will make such release available (i) for sale to new licensees of such product; 
and (ii) to existing licensees of such product on a when and if‐available basis as part of CA maintenance and support, and in the 
form of a regularly scheduled major product release. Such releases may be made available to current licensees of such product
who are current subscribers to CA maintenance and support on a when and if‐available basis. In the event of a conflict between 
the terms of this paragraph and any other information contained in this presentation, the terms of this paragraph shall govern.
November 18, 2010 Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved
for information purposes only
60
Certain information in this presentation may outline CA’s general product direction.  All information in this presentation is for your 
informational purposes only and may not be incorporated into any contract. CA assumes no responsibility for the accuracy or 
completeness of the information. To the extent permitted by applicable law, CA provides this document “as is” without warranty 
of any kind, including without limitation, any implied warranties or merchantability, fitness for a particular purpose, or non‐
infringement. In no event will CA be liable for any loss or damage, direct or indirect, from the use of this document, including, 
without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised of the 
possibility of such damages. 
November 18, 2010 Step‐By‐Step: From Virtualization to Cloud   © CA Technologies 2010, All Rights Reserved

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