7. Battenhall s seven trends for the future
1. The social business
2. Sentient world
3. Augmented reality
4. Creation society
5. Brands as communities
6. Hacker culture
7. Single app ecosystem
8. 1. THE SOCIAL BUSINESS
Businesses will rethink everything, not just PR
and advertising, because of social media
9. 2. SENTIENT WORLD
Source: Altimeter / Jeremiah Owyang
The internet of things will make the world
around us smart, connected and data-filled