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Facebook and Google+
Drew Griffin

App Developer
   Author
  Speaker
WHAT DIFFERENTIATES
    FACEBOOK AND GOOGLE+

WHAT IS BEST FOR YOUR BUSINESS?
GOOGLE+ AND FACEBOOK
         ARE

 MASSIVE
GOOGLE IS THE #1 AND #2
LARGEST SEARCH ENGINE
SO IT MAKES SENSE TO PLAY IN
  THEIR PLAYGROUND, YES?
FACEBOOK HAS LIKE A BAZILLION,
 GAZILLION ACTIVE USERS.....YES
   THATS A TECHNICAL TERM
    (BAZILLION-GAZILLION)
WHAT IS EDGERANK AND HOW
 CAN YOU MANIPULATE IT?
UE= AFFINITY

“IF I INTERACT WITH YOU, AND YOU
INTERACT WITH ME, THE MORE YOU
        (POSTS) WILL SHOW UP
WE= WEIGHT

CERTAIN THINGS YOU DO ON FB HAS
            ‘WEIGHT’

       • ‘LIKING’
       • ‘COMMENTING’
       • SHARING
DE= TIME / DECAY

WHEN YOU POST MAKES A DIFFERENCE
DE= TIME / DECAY

WHEN YOU POST MAKES A DIFFERENCE
STUDIES SHOW :
BEST TIME TO POST

 7AM EST
  5PM EST
 11PM EST
WHAT SHOULD YOU POST?
STORIES AND RELATED POSTS TO
       YOUR AUDIENCE
IMAGES
HOW TO SET UP YOUR BUSINESS PAGES
   ON FACEBOOK AND GOOGLE+
GOOGLE+
 FOR BUSINESS

BY CHRIS BROGAN
GOOGLE+
FOR SMALL BUSINESSES

 BY LYNETTE YOUNG
YES.....AND NO
LEVERAGING FACEBOOK TO BUILD
SUBSCRIBER LISTS AND ENHANCE
    CUSTOMER EXPERIENCE
HOW DO YOU ENHANCE THE CUSTOMER
          EXPERIENCE?
OFFER SOMETHING OF VALUE!
LIKE A FREE
EDUCATION WEBINAR
        OR
   PDF REPORT
        OR
   VIDEO SERIES
IN OTHER WORDS:
  PROVIDE VALUE
OR ENTERTAINMENT
THANK YOU

      @DREWMGRIFFIN
FACEBOOK.COM/DREWMGRIFFIN

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