Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Social Media - Now What?
1.
2. This:
• Social Media: What’s changed,
what hasn’t
• Why Social Media is important
• Express Guided Business Analysis
(or what’s your real product and
who buys it)
3. What is social media (really)
1.It is another plank of your marketing plan
2.It is about broadcasting and about
engagement
3.Most importantly, it is permission-based
(The Pictures->Television->VCR->the
Internet->Tivo->AppleTV)
4. “Give every man thine
ear, but few thy voice”
- William Shakespeare
5. Why is Social Media important?
1.Because it levels the playing field (it‟s
cheap)
2.Because it is targeted
3.It can take on a life of its own
4. It’s where people are!
7. • Social Media has changed the means
of communication
• Social Media also allows two-way and
one-on-one communication
• Social Media has not changed the
need to know what your Product
• Nor the necessity to understand what
your customer‟s needs are and how to
meet those (It‟s not about you, it’s
about them!)
8. Let’s think of this another way…
WHAT IS YOUR
REAL
PRODUCT?
18. Business Networks
• What is it?
• Why is it important, and to whom?
• What your profile should look like
• The importance of dynamic content
(WP plug in)
• Groups
19. Facebook
• Yeah I know everyone‟s on it, but so what?
• How to suck at Facebook
• How not to suck at Facebook
• Personal Page versus Like Pages
20. Top FB hints:
1. Add the phrase 'hit the like button if this is useful'
when adding links to the wall.
2. When canvassing opinion, ask question that only
require a short answer, (i.e."Do you like the new
site?", rather then "What do you think of the new
site?"
3. When possible tag people to posts. "@Bill, I know
you'll like this...”
4. Ideally videos should upload directly to FB rather
then a YouTube embed so the Like button will
appear.
5. Links and pics are better than straight text links.
21. More FB
• Events
• The importance of a strategy
• Privacy
• Mobile Clients (integrating their social
platforms)
22.
23.
24.
25. Twitter
• What is Twitter
• Who cares
• Is Twitter for me?
• Followers: how to get them, how to keep
them, and why quantity is only as
important as quality
26. Some tips for
• Watch your competition
• Link back to your blog
• Special offers keep people’s attention
• Twitter buttons
• Thanks followers
• Give credit
• Be honest and use your real voice
28. Final Tips of Marketing
• Posts/tweets with “I” and “Me” do
poorly
• You are broadcasting, so it’s good to
think about your audience.
• Positive is better than negative
• Breaking news is very powerful
• Be careful with humor
• “politics, religion, and sex rarely
improve with discussion”
29. Alternatives
• Tumblr - for artistic types
• Quora - for consultants
• MySpace - For Musicians (gasp)
• Forums (or down the rabbit hole)
30. and don’t forget video
Video is getting bigger, but making it work can be tricky
31. A Couple of Success Stories...
• Will It Blend
• The Old Spice Guy
32. Did it work?
• “Will It Blend” Videos Boost Sales 5x
• Mashable.com
• Hey Old Spice haters, sales are up
107%
• AdWeek
33. How to choose your weapon
• Where are your clients looking?
• What kind of time do I have?
• What resources do I have?
• The Sales Funnel
35. SEO
(search engine optimization)
• Keywords
• Titles and Content matching
• URL‟s
• Content and long tail searches
• How to put all this stuff in a WP blog
37. What makes for good blog
content?
• The „Would I read this or Watch Lost‟
Rule
• Brevity is Beautiful
• The role the Blog plays on the Social
Sales Process
• SEO
• Be honest, be edgy and don‟t be
afraid of being specific
38. Other good ways to keep
people on the site:
• Related posts
• Featured Content
• Pictures*
• Top 10 lists*
• Comics*
• *Good etiquette is to ask permission and give credit for all material that you use
from other peoples‟ sites.
39. We fix that thing!
Which of your clients‟
problems does your “About”
page address?
I solve problems!
Best Thingie in the world!
