1. “Reaching Out”
T1Visions Media Campaign
Integrated Marketing Initiative
Andrew Swindler

2. Integrated Marketing Initiative
• Planned Initiative
• Create brand awareness for T1Visions
• Revamp and properly deploy a Social
Media campaign
• Increase market share and sales
• Launch Redesigned T1Visions Site
• Deploy new print materials (Product
Guides, Brochures)

3. Current Situation
•
50% growth annually,
in sales and revenue
•
Located in Charlotte,
NC
•
•
30-50 Employees
•
Become market
leader of large
format multi-user
touchscreen
solutions.
Continue growth,
capture larger
market share

4. Buyer Persona
Name: Steve Smith
Age: 48
Gender: Male
Marital Status: Married
Location: Atlanta, Georgia
Income Level: Above $80,000 annually
Education Level: Post-Graduate Level
Position: Regional Marketing Director
Primary Communication: Email, Phone, LinkedIn,
Twitter, and Facebook.
Commonly Used Phrases: “Think outside the box”, “dig
deeper”, “Improvise, Adapt, and Overcome”.

5. Primary Markets
Target Customers
Permanent
Retail
Trade Show
Retail
Corporation
Hospitality
>10 to <1000 per brand
Exhibit & Event
Fortune 1000 Companies
Luxury & Full Service Hotel,
Semi-Casual >10 but <100

6. Secondary Markets
Target Customers
Financial
Services
Museums
Education
Sports
Healthcare
Financial Institutes Banks, Credit Union,
etc
Exploratory
Higher Education
Major League &
Universities
Hospitals, Clinical &
Non-Clinical

7. Competitive Analysis
Manufacturer
Description
T1Visions
Price
Std software
templates &
custom apps
Connection to
external
devices (wired
& wireless)
Content and
UI Design
Custom
Software/Mul
titouch large
Format
Display
ELO, 3M,
Touch
Revolution,
Christie
End-to-End
Solution
Multitouch,
Multiuser,
Multiapp
Multitouch
hardware
suppliers
General
purpose
Lenovo,
computer/mo
Samsung, HP,
bile device
Apple
with
multitouch
Bluescape,
Custom
Multi-taction, Software/Mul
Ideum, Multi- titouch large
touch,
Format
Polytouch
Display
Four Winds,
Monster
Media,
Graphic
Weak
Reality Eng, centric design
Blue
firms
Telescope,
Room for improvement
Strong

9. Media Plan
•
•
Analyze Competitor Social Media Output
•
Work with new Marketing Coordinator to revamp
T1Visions Social Media output, tap into all available
analytics to measure results.
•
Work with sales team to track and monitor sales
generated from social media
Launch a Social Media survey via T1Products, this
will get into the hands of T1’s users

10. Press
Press Releases
T1Visions.com
Media Outlets
FaceBook
Media Flow
Online
FaceBook
Twitter
YouTube
Instagram
T1Visions.com
Media Outlets
Print
In Person
Press Releases
Media Outlets
Product Guides
Brochures
TradeShows
Press Functions
Product Guides
Brochures

11. Media Schedule
QTR 4 - FY13
QTR 1 - FY14
Launch Redesigned Website
Attend RetailRamp Chicago
New Print Materials
Launch T1V Instagram
Attend NRF 2014 (JAN)
Release New Product Videos
Continue Social Media Blitz
QTR 2 - FY14
QTR 3 - FY14
Attend NRA 2014 (MAY)
Release New Trade Show Promo
Videos
Continue Social Media Blitz
Continue Social Media Blitz

12. Media Budget
Print
Product Guides
Brochures
$8,500
Online
AdWords
Other
$4,500
RetailRamp(Q4)
NRF(Q1)
TradeShow
NRA(Q2)
$50,000
Total Budget: $63,000