4. Our Goal
• Help you get a job!
• Setup a LinkedIn account
• Effectively use LinkedIn for your job
search
www.tabvalleyofthesun.com 4
5. Why Social Media?
• 550 million on Facebook (Would be 3rd largest country in
the World)
• 145 million users on Twitter (Sep 2010)
• 96% of the Millennial have joined a social
network
• 80% of companies use social media for
recruitment
www.tabvalleyofthesun.com 5
6. Why Use ?
• 85 million users as of January 2011
• 90% of Fortune 500 companies use LinkedIn
for recruitment
• ~345K recruiters on LinkedIn
• 45% of LinkedIn users are decision makers!
LinkedIn is better for professional social networking
than Facebook
www.tabvalleyofthesun.com 6
7. Plan Your Trip
• Destination?
– A job
– Consulting
– Sales
– Thought leadership
• Method of Transportation?
– On-line networking
– Physical networking
– Mixture of both
www.tabvalleyofthesun.com 7
8. Pack Your Bags!
Support group
Completed resume
Solid references
List of Targeted companies
Good on-line reputation
www.tabvalleyofthesun.com 8
10. Your Flight Plan!
Complete your profile 100%
Import contacts
Connect with business associates, bosses
www.tabvalleyofthesun.com 10
11. 100% Complete Criteria
Nothing happens until your profile is 100%
Position
Education TIPS:
Picture • Use keywords in your
descriptions
Summary • Use industry terminology
• Spellcheck!
Specialties
Three (3) Recommendations
www.tabvalleyofthesun.com 11
13. TIPS:
• Be consistent with resume
• High quality headshot
• Keywords in descriptions is
important
www.tabvalleyofthesun.com 13
14. TIPS:
• Summary should be
consistent with resume
profile
• Use keywords relevant to
your target job and industry
• Use industry terms not your
companies
• Don’t use acronyms unless
they are commonly
understood
www.tabvalleyofthesun.com 14
15. TIPS:
• You can approve
recommendations
before they’re
posted
• A recommendation
for recent jobs is
ideal
• Don’t post too many
from one company
www.tabvalleyofthesun.com 15
16. TIPS:
• Only include other websites
if they are relevant to your
profession
• Contact settings should be
configured to enhance job
networking
www.tabvalleyofthesun.com 16
17. LinkedIn Is Your On-line Professional:
• Communication tool
• Reputation
• Image
• Resume
…Manage it carefully!!
www.tabvalleyofthesun.com 17
19. Connect with Business Contacts
TIP:
• Focus on quality
NOT quantity!
• Invite contacts
already on
LinkedIn
• Those with a lot
of connections
are good!
www.tabvalleyofthesun.com 19
20. “Feel Free to Move About the Cabin”
• Get recommendations
• Search for jobs
• Set job alerts
• Research companies
• Get introduced via InMail
• Participate in LinkedIn Groups
• Build rapport
www.tabvalleyofthesun.com 20
21. Using LinkedIn Search
• People
• Jobs
• Companies
TIPS:
• Groups • Find people & groups in
target companies
• Get introduced through your
network
• Must be 3 degrees or less
• Also useful for SEO rankings
www.tabvalleyofthesun.com 21
23. Job Search Example (continued)
TIPS:
• Leverage
connections first
• If not a 1st degree
contact get
introduced
www.tabvalleyofthesun.com 23
24. Recommendations
TIPS:
• Need 3 minimum
• Get for all positions if
possible
• Ask for them
• Be willing to
reciprocate
• Option to accept or
modify
www.tabvalleyofthesun.com 24
25. Networking Etiquette
• Same rules as real world networking
• Introductions up to 3rd degree
• Connect only if you know the person or was referred
by a trusted connection
• Don’t accept invites from unknowns (reject them)
• Review connections of your contacts
• Use InMail when appropriate (LinkedIn Premium allows
more InMails but cost $30-$500/month)
www.tabvalleyofthesun.com 25
26. InMail Example
Dear (NAME),
You don't know me but I am very familiar with (NAME COMPANY) and am
intrigued by your company. I realize you do not have any positions currently
posted with my qualifications. However should you ever have a need for a
senior level executive with extensive experience in retail, particularly the
(NAME INDUSTRY) category I would be very interested in speaking with you.
My profile can be viewed on LinkedIn at
(http://www.linkedin.com/yourlinkedinURL) and if you’re interested in my
resume I can forward that as well. I have had much success and would love to
share my experience with you.
Best regards,
YOUR NAME
www.tabvalleyofthesun.com 26
27. Participate in LinkedIn Groups
• Areas of expertise TIPS:
• Set alerts
• Job networks • Pay it forward
• Follow up with members
• Target companies privately
• Only pick relevant
• Past company groups groups
• Professional organizations • Never solicit for a job!
• Don’t spam !!!
www.tabvalleyofthesun.com 27
28. Using Network Statistics
TIP:
• Leverage contacts
in target locations
& industries
www.tabvalleyofthesun.com 28
29. Other Do’s and Don’ts
Do’s Don’ts
• Use professional email • Avoid over embellishing
address • Don’t overindulge in on-line
• Showcase your uniqueness social networking
• Face to face networking • Don't connect with total
• Help others strangers (be introduced)
• Exercise patience while • No spamming
building your network
www.tabvalleyofthesun.com 29
30. Useful Social Media Resources
• www.linkedin.com
– Linked Strategies: Career Development Subgroup
• How to FIND A JOB on LinkedIn Facebook
Twitter MySpace AND OTHER SOCIAL
NETWORKS – Brad and Debra Schepp
• http://rejohnston.com/movingforward/
www.tabvalleyofthesun.com 30
33. Donovan Ray Hardenbrook
Donovan Hardenbrook is President of Leap Innovation LLC, a business
management firm based in Tempe, Arizona that provides peer advisory
and business coaching services to privately held companies. He
specializes in implementing business solutions that improve operations
and breakthrough results.
Donovan brings more than 20 years of experience in manufacturing,
quality and product development to the consultancy. He is a TAB-
Certified Facilitator and Strategic Business Leadership-Certified Coach.
He is also a RAB-Certified Quality Management Systems Auditor and
PDMA-Certified New Product Development Professional. Donovan holds
an MBA degree from the University of Arizona as well as MS and BS
degrees in electrical engineering from New Mexico State University.
don@tabvalleyofthesun.com
www.tabvalleyofthesun.com 33