The first Keynote for the Quanta Elite School on Nov 8, 2012 in Linko. The main content is Innovation, User Experience, and Design Process.

1. 設計思考中的創意、創新、創業
blog.drhhtang.net
唐⽞玄輝
台科⼤大⼯工商業設計系 / 設計資訊與思考研究室

2. 創意發明、創新、創業
• 創意是產⽣生新穎的裝置、服務、流程等設計物，並且包含價值。
• An invention is a novel device, method, composition or process that possesses values
• 創新是透過設計物滿⾜足使⽤用者的需求，創造或改變市場，獲取利潤。
• Innovation is the development of new customers value through solutions that meet new needs, inarticulate needs, or old
customer and market needs in new ways.
• 創業是透過經濟與商業的⼿手段，將創新轉換為持續的經濟作物。
• Entrepreneurship is the act of being an entrepreneur or "one who undertakes innovations, finance and business acumen in an
effort to transform innovations into economic goods".

4. User-center
Innovation
Drive Through
Convenience
Teens & Kids

5. Meaning Innovation
Physical Features
Story Behind
UX Behind

7. DYSON DC 22

8. DC 24

11. A DAY OF THE GLASS

12. FLEXIBLE AMOLED

13. FLEXIBLE AMOLED

14. THREE KINDS OF INNOVATION ARE
RELATED TO UX.
三種創新皆與使⽤用者經驗相關，不論是使⽤用者經驗驅動的使⽤用者創新、使⽤用者
經驗應⽤用的科技創新、使⽤用者經驗隱喻的意義創新

15. UX BASED ENTREPRENEURSHIP
• 能賺錢的創意就是創新、有商業模式的創新就是創業
• 創意不⼀一定考慮⼈人、創新⼀一定有⺫⽬目標族群
• 創業⼀一定有其特殊的使⽤用者經驗，且必須持續演進以維持其創新與獲利
• Apple v.s. Google v.s. Microsoft v.s. Amazone

16. MULTIDISCIPLINARY COLLABORATION